Assistant PR Manager - EU

About Charlotte Tilbury Beauty

Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.

We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.

About the role

We are looking for a creative, talented and passionate PR Assistant Manager to join our Europe team, to

work across all areas of PR, focusing on driving the brand and product strategy for engaging media (consumer and corporate), VIP, influencers and makeup artists. This role will work very closely with the regional PR agencies (Germany, Italy, Ireland) to develop, implement, report and analyse strategic PR plans to launch new territories, stores, NPD, brand partnerships and brand campaigns and engage with the diverse Charlotte Tilbury audience to drive increased brand awareness and sales.

This role will report into one of EU’s PR Managers, and the role will involve working very closely alongside Head of Communication for EU, Global PR and Marketing teams as well as EU Marketing, Commercial, Education and Training team.

As a Assistant PR Manager you will

• Support PR manager to Develop strategies and exceptional PR plans tailored to the European countries, to grow brand awareness of Charlotte Tilbury (person and brand) amongst targeted audiences and drive sales.
• Promote and respect core brand values and work closely with all departments (from sales, digital, training & education, NPD, global, design and marketing) and partners to deliver integrated campaigns and relevant content.
• Be the key partner to our in-market agencies. Develop and secure consistent, regular, quality and on-Brand advocacy (print, .com, broadcast and social) across all key advocacy outlets with key focus on ROI.
• Work closely with the commercial teams to build retailer relationships, develop, and execute plans to boost retailer moments.
• Drive a digital focus to support our owned e-comm channel, affiliate program and professional makeup artist program within Europe.
• Work closely with marketing to devise and deliver record breaking launch activity for each new launch (product or region).
• Create and execute communication strategies and plans to support brand portfolio and NPD, driving brand pillars and delivering on key brand objectives.
• Propose launch plans for key NPD activity and marketing campaigns
• Deliver plans for securing and utilising celebrity and digital influencer credentials.
• Manage relevant VIP and talents with the support of PR manager and Global, alongside sample Managemen
• Key reporting on KPIs and tracking result and support on budget management.

Who you will work with

• You will sit in our EU PR team, reporting directly into our wonderful PR Manager, EU.
• You will work closely alongside Head of Communication for EU, Global PR and Marketing teams as well as EU Marketing, Commercial, Education and Training team!

About you

• A strong, proven background in Beauty PR experience is essential, with both an agency or in-house background as desirable (if coming from an agency, we would be looking at an Account Director or above.
• Experience executing locally ideal (EU countries) and fluency in one EU language other than English is ideal
• Experienced in devising and implementing strategic plans with creative flair.
• Can work under pressure and meet deadlines in a timely manner.
• Have a flexible and professional attitude, you are hungry to learn and welcome challenge!
• Have exceptional organisational and prioritising skills, with great attention to detail and is results-driven.
• Have experience in the digital landscape – the PR team manage all digital mega influencers.
• Great relationship-building skills and the ability to network at all levels. Unflappable and enjoys working in a fast-paced commercial environment.
• Strong writing skills and a creative flair when creating reports and presentations, editing, proof-reading, and compiling documents with a meticulous eye for detail.
• Passionate about stories and current affairs, with a finger on the pulse of social and news trendsAbility to work autonomously and at a hands-on level, with the ability to show initiative and foresight.Energetic, driven and ambitious with a strong team spirit
• Ability to work under pressure, meet deadlines in a timely manner and ruthlessly prioritise.
• An excellent communicator comfortable presenting, able to influence and effectively articulate your point of view.
• Excellent English written and verbal skills.
• A natural curiosity, passion and love for the beauty industry.

Charlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.

While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.

Why join us? 

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves

• We’re a hybrid model with flexibility, allowing you to work how best suits you

• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday

• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey

• Financial security and planning with our pension and life assurance for all

• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues

• Bring your furry friend to work with you on our allocated dog friendly days and spaces

• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.

Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.