Commercial Business Intelligence Manager
Commercial Business Intelligence Manager
Location: Newcastle upon Tyne OR London
Contract: Permanent
We have an exciting opportunity for a Commercial Business Intelligence Manager to join the team at our global HQ in Newcastle upon Tyne!
The Commercial Business Intelligence Manager will be responsible for enabling better business decisions through analytics, performance management, forecasting, scenario modelling, and AI-assisted insights.
The role serves as the primary bridge between business stakeholders and the EIA function, translating business priorities into analytical initiatives that improve commercial performance, operational effectiveness, and strategic decision-making.
The role ensures analytics moves beyond reporting historical performance towards enabling forward-looking, action-oriented decision support.
What you will be doing:
1. Business Insights & Decision Support
Translate business questions into structured analytical frameworks that support decision-making.
Responsibilities include:
Analysing commercial performance across sales, margin and product portfolios
Identifying trends, performance drivers and emerging risks
Supporting leadership discussions with data-backed insights
Producing structured analysis that informs commercial, operational and financial decisions
Contributing to scenario modelling and forecasting analysis where required.
2. Enterprise KPI Framework Support
Support the establishment and maintenance of the organisation’s enterprise KPI framework.
Responsibilities include:
Working with business stakeholders to clarify KPI definitions
Ensuring consistency of metric implementation across dashboards
Supporting KPI documentation and governance processes
Identifying inconsistencies in reporting logic and proposing improvements
Helping ensure analytics outputs align with certified data definitions.
3. Dashboard Development & Analytics Delivery
Design and deliver analytics products that support operational and strategic decision-making.
Responsibilities include:
Developing and maintaining dashboards within approved BI platforms
Applying strong data visualisation principles to improve usability
Improving existing reports to increase clarity and adoption
Reducing reliance on manual Excel-based reporting
Supporting executive reporting through clear narrative and interpretation of data.
4. Analytical Data Preparation
Work with the Analytics Engineering and Data Engineering, Platform teams to prepare datasets suitable for analysis.
Responsibilities include:
Querying enterprise datasets
Validating data accuracy and investigating anomalies
Supporting improvements to data models and transformations
Performing data profiling and quality checks
Ensuring analytical outputs are based on consistent and reliable data.
5. Commercial & Operational Analytics
Provide analytical support across key business functions including Sales, Category, Marketing, Finance and Operations.
Examples include:
Sales performance and channel analysis
Margin and pricing analysis
Campaign effectiveness and marketing ROI
Product portfolio performance
Operational KPI monitoring.
6. Experimentation & Advanced Analytics
Support the organisation’s development of more advanced analytical capabilities.
Responsibilities include:
Designing and evaluating experiments and A/B tests
Supporting forecasting and predictive modelling initiatives
Exploring opportunities for automation and AI-assisted analytics
Contributing to the evaluation of emerging analytics technologies.
7. Stakeholder & Business Partnering
Develop strong relationships with business stakeholders across the organisation.
Responsibilities include:
Partnering with Sales, Category, Finance, Marketing, Operations, Regional Business Units and IT teams
Translating business requirements into analytical solutions
Communicating insights clearly to technical and non-technical audiences
Supporting workshops and analytical discussions with business teams.
What skills and experiences you’ll need to ace this job:
Proven experience in commercial analytics or business intelligence
Proven ability to influence senior stakeholders using analytical insights
Evidence of commercial decision support experience is crucial
Experience designing analytical frameworks or KPI structures
Experience delivering end-to-end analytical projects.
Experience in FMCG, retail, marketplace or consumer-driven businesses is beneficial.
If this job sounds interesting, then we'd love to hear from you. Please apply online or any questions can be directed to Luke at View email address on jobs.mayborngroup.com or James at View email address on jobs.mayborngroup.com
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