Regional Manager - Boots Opticians (North West)

At Boots Opticians, we help people see what’s possible. Through clinical expertise, trusted care and innovation, we support millions of patients to enjoy life’s important moments with confidence.

As a Regional Manager, you’ll lead and inspire a portfolio of stores to deliver brilliant patient care, great customer experiences and strong commercial outcomes. You’ll work closely with store and clinical leaders to build capable, confident teams and ensure our clinical standards remain among the best in the industry.

Reporting to the Head of Territory, you’ll lead and inspire a high-performing regional team of Store Managers, Optometrists, Dispensing Opticians and Optical colleagues. You’ll set the tone—creating a culture where patient trust, clinical excellence and team pride are felt in every store, every day.

You’ll be accountable for regional sales, profit and operational performance, while creating an environment where colleagues feel empowered, supported, and able to do their best work. Using data, insight and your understanding of customers, you’ll spot opportunities, solve challenges and continuously improve performance across your region.

As a visible and connected leader, you’ll also work closely with Boots Hearingcare, Support Office teams and NHS partners to bring our strategy to life—always keeping patients, customers and colleagues at the heart of every decision.

You will:

• Lead, coach, and develop Store Managers and leadership teams to strengthen capability and deliver high performance across the region.
• Drive sales, profit and operational performance through clear, focused plans
• Regularly visit stores across your region to build strong relationships with your teams, offering support and constructive challenge.
• Champion a consistently excellent patient and customer experience in every store
• Use data and insight to identify opportunities and improve performance.
• Ensure stores operate safely, compliantly and in line with Boots Opticians standards.
• Plan and optimise clinics to deliver the right care for patients and the best outcomes for the business
• Work collaboratively with Boots Hearingcare, Support Office and local NHS partners to strengthen our offer and community presence
• Build engaged, high-performing teams through strong recruitment, development and succession planning

What you need to have (our must haves)

• Proven experience leading multiple locations through a team of leaders in a customer-facing environment
• A strong track record of delivering commercial growth and operational performance across a region or area
• Experience coaching and developing senior leaders or Store Managers to achieve high performance and engagement
• Strong commercial acumen, with the ability to use data, insight and market knowledge to make clear decisions.
• Experience creating and delivering strategic business plans
• Strong communication and influencing skills—you connect just as well with customers and colleagues in store as you can with senior stakeholders
• Experience leading teams through change, with the resilience to maintain engagement and performance through transition.
• Experience managing performance, including coaching, feedback and handling HR and ER matters
• A genuine passion for delivering outstanding patient and customer experiences through others
• A full UK driving licence to travel extensively across your region

It would be great if you also have

• Experience in optics, healthcare, pharmacy or another regulated environment
• Knowledge of NHS pathways or experience working with local healthcare partners
• Understanding of clinical governance and professional standards
• Experience leading wider transformation, cultural change or operational improvement programmes

Rewards designed for you

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday. Find out more at . Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots Opticians and may not be accurate.

A bit about us

At Boots Opticians, we help everyone see what’s possible, from our customers to our colleagues. We’re a proud equal opportunity employer, and the diversity of our colleagues is so important to us, as we create a positive and inclusive workplace for everyone who steps through the door. With a supportive team and trusted brand behind you, join us, and be brilliant with Boots.

What’s next?

If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.

We hope to hear from you soon.
Be brilliant with Boots.