Senior Account Director

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job Title:

Senior Account Director, Commerce (EMEA)

Location:

London

Reporting of the role:

This role reports to Director, Commerce (EMEA) and line-manges the Commerce delivery team (Senior Account Manager, Senior Account Executive and Affiliate Community Manager)

Overview of the job

As Senior Account Director, Commerce, you are the senior leader for our Social Commerce & Affiliate offering across EMEA – accountable for both the standard of client delivery and the development of the team that delivers it. You lead and line-manage the Commerce delivery team, set the bar for delivery quality, client satisfaction and retention across the portfolio, and act as a senior client partner on our most important accounts.

You are a key partner to the Commercial team on pitches and growth, bringing operational, strategic, costing, timeline and feasibility input, and you own commerce delivery standards end to end – from performance strategy through to reporting and optimisation. You work alongside Client Services to deliver one unified, best-in-class client experience.

This role requires deep, demonstrable TikTok Shop and affiliate expertise, strong commercial judgement, and proven people leadership – someone who raises standards through their team, not just their own accounts.

3 best things about the job

Lead and grow a high-performing team

• Lead and line-manage the Commerce delivery team (Senior Account Manager, Affiliate Community Manager and Senior Account Executive), ensuring consistently high standards of delivery, strong client satisfaction and long-term client retention.

Own client strategy across culture and conversion

• Lead client strategy across TikTok shop, affiliate and emerging social commerce, turning creator-first content into measurable GMV, AOV and ROAS for global brands.

Shape the offering and win new business

• Partner with Commercial on pitches and growth, bringing the operational, strategic and commercial input that turns a market-leading offering into won business.

Measures of success - in the first few months, you will have:

• Embedded into the EMEA Commerce team and built strong working relationships across Client Services, Creative Operations, Commercial and Paid Media.

• Taken line-management responsibility for the Commerce delivery team, with clear development plans and ways of working in place.

• Developed a clear command of Influencer's Commerce & Affiliate framework, creator tiers and cross-platform commerce ecosystem (affiliate networks, TikTok Shop, YouTube Shopping, Meta Commerce).

• Established consistent delivery, quality and reporting standards across the Commerce portfolio.

• Shaped the Social Commerce & Affiliate product offering and supported the Sales team on at least one live pitch or client response.

• Supported the Commercial team on at least one live pitch or growth opportunity, providing costing, timeline and feasibility input.

• Build confidence in how the Commerce product drives measurable outcomes – GMV, AOV and ROAS – across the portfolio.

Roles & responsibilities:

• Lead and line-manage the Commerce delivery team (Account Director, Senior Account Manager and Senior Account Executive), ensuring consistently high standards of delivery, strong client satisfaction and long-term client retention.

• Act as a senior partner to clients, maintaining exceptional service standards across all workstreams.

• Own the Social Commerce & Affiliate delivery standard across the portfolio – performance strategy, delivery, analysis, reporting and optimisation.

• Support the Commercial team on pitches and growth opportunities, providing operational, strategic, costing, timeline and feasibility input on proposed campaign approaches and creative ideas.

• Set the TikTok Shop strategy and oversee execution across creator, seller and live shopping across the team's accounts.

• Own senior relationships across TikTok Shop and affiliate networks (Impact, Awin, CJ, Rakuten, Partnerize) and social commerce platforms (ShopMy, Meta Commerce, YouTube Shopping)

• Maintain oversight of campaign delivery standards, supporting escalation management where required across timelines, budgets, scope or client concerns.

• Be highly immersed in Influencer's product and operational ecosystem, proactively contributing ideas and feedback to improve internal systems, workflows, reporting capabilities and overall business efficiency.

• Be a commerce-confident presence in front of clients, able to speak credibly across paid media and the wider performance strategy, not just organic social commerce and affiliate.

• Act as the commerce and affiliate SME across the business, a trusted resource that Client Services, Commercial and Creative Operations rely on for briefs, pitches and delivery.

• Foster a collaborative, positive and solutions-oriented team culture through strong communication, approachability and leadership by example.

• Ensure quality, profitability and operational rigour across the portfolio, managing campaigns through Waves.

What you will need:

• 8+ years' experience in social commerce, affiliate and/or influencer performance (agency or brand side) with a track record of delivering commercial outcomes

• Proven people leadership – line-managing, developing and getting the best from a delivery team

• Deep, demonstrable knowledge of TikTok Shop (creator, seller and live shopping)

• Experience with affiliate networks (Awin, Impact, Partnerize etc.)

• Commercially fluent: comfortable owning and reporting on GMV, AOV, CPA, CAC and ROAS

• Experience owning client strategy and delivery for commerce or performance products across a portfolio

• Client-facing gravitas – confident presenting strategy and results to senior stakeholders

• Experience supporting pitches and new business, including costing, timeline and feasibility input

• Strong operational judgement – escalation management across timelines, budgets, scope and client concerns

• Calm, organised and solutions-oriented, leading by example

A few of our core benefits:

• Private Healthcare through Vitality

• Wellbeing support through Vitality including EAP & Mental Health cover

• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.