Creative Lead

At evoke, we’re building a next-generation, AI-first creative studio where bold ideas, cutting-edge tools and commercial impact come together. As a Creative Lead, you’ll be at the forefront of this transformation-owning campaign direction end-to-end, shaping breakthrough ideas and bringing them to life through a blend of creative thinking and AI-enabled production. This is a hands-on leadership role for a modern creative who can think strategically, prototype rapidly and inspire teams to deliver outstanding, multi-channel campaigns. If you thrive on generating ideas, leading creative teams and exploring new ways to bring campaigns to life, this is your opportunity to shape the future of AI-powered creativity at evoke. What you will be doing:

• Lead the ideation and development of integrated campaigns across TV, digital, social, retail and performance channels
• Translate business objectives, audience insight and market trends into compelling campaign concepts
• Use AI tools to research, prototype and visualise ideas, producing engaging pitch materials and concept mock-ups
• Create multi-format concept explorations including mood films, storyboards, animation tests and video prototypes
• Own campaigns from concept through to execution, ensuring consistency, quality and creative excellence
• Present creative ideas clearly and persuasively to stakeholders, articulating the strategic and commercial rationale
• Direct and guide multidisciplinary creative teams, providing clear briefs, feedback and creative leadership
• Act as a brand guardian, ensuring all outputs align with brand identity, compliance requirements and quality standards

Who we are looking for: We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will have:

• Proven experience in a Creative Lead, Senior Art Director or similar role delivering integrated campaigns
• Portfolio showcasing multi-channel campaign work across digital, social, video and advertising
• Ability to turn marketing objectives into innovative, audience-focused creative ideas
• Experience using AI tools for concept development, visualisation and creative prototyping

What we offer: Our roles offer more than just a job, you’ll become part of the evoke family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer: –

• Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.
• Perks and discounts: Discounts at a range of high-street retailers
• Financial: Competitive salary, pension, and bonus schemes.
• Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme.
• Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!
• Healthcare: We prioritise your health and well-being, offering comprehensive healthcare benefits (or a cash alternative).
• Pension package, income protection and life assurance: Safeguarding your financial future and offering peace of mind.

More about evoke: We’re a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn’t be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That’s the future. That’s evoke. At evoke, you’ll benefit from flexibility and a culture built on trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you.