Marketing Executive - B2B Media and Events

Marketing Executive - B2B Media & Events

Central London Office (Hybrid: 2-3 days in office)

Up to £30,000 + Bonus+ Benefits

Full-Time | Permanent | Immediate Start Available

We’re hiring a creative and commercially minded Marketing Executive to join a dynamic B2B media and events business. You’ll support our clients' multi-channel marketing campaigns that drive traffic to their website, generate leads and engagement and retain and engage new sponsors.

The role - Events Marketing Executive

As a Sponsorship Marketing Executive, you will play a key role in planning, executing, and optimising sponsorship campaigns that drive engagement and deliver measurable results. You’ll be responsible for creating compelling marketing materials, writing persuasive copy, and collaborating with designers to bring campaigns to life. You'll also maintain accurate and up-to-date sponsor listings on event websites to ensure visibility and alignment throughout the campaign cycle.

Working closely with the Marketing Director and your sales and marketing team, you’ll help develop precise audience targeting strategies to maximise campaign relevance and performance. You’ll leverage CRM systems to manage inbound leads, opportunities, and inquiries, supporting the growth of a robust sales pipeline. You'll also be responsible for compiling and organising data lists to support campaign delivery and sales initiatives.

You’ll monitor campaign performance against key business metrics, including revenue, web traffic, lead generation, and meeting conversions, and use these insights to optimise campaigns in real time. Your role will also involve producing post-event reports and ROI summaries for sponsors, clearly demonstrating the impact of their investment.

Additionally, you’ll contribute to testing and evaluating new campaign formats, creative concepts, and messaging strategies. Your efforts will support broader advocacy marketing initiatives and help boost overall campaign effectiveness. As part of a collaborative team environment, you’ll work closely with colleagues across sales, marketing, and operations to ensure each campaign delivers on its objectives and exceeds sponsor expectations.

About you

You will be a high achiever academically, educated to degree / master's level.

You bring a solid understanding of marketing principles and tools, with a practical grasp of how to apply them effectively across different platforms. Known for your strong attention to detail, you ensure accuracy and consistency in all aspects of your work.

You’re comfortable working with data, confidently navigating spreadsheets, dashboards, and reports to extract insights and inform decisions.

Your writing skills allow you to craft clear, engaging content, while your strong verbal communication and presentation abilities enable you to convey ideas persuasively to different audiences.

You approach marketing with a results-oriented mindset, always seeking to tie efforts back to measurable outcomes and return on investment. Passionate about growth, you stay current with the latest industry trends and innovations by regularly reading articles, research, and marketing news.

Apply via the link or contact Helen Yarrow at Jackson Barnes Recruitment for more information on this Event Marketing Executive position.

**Our client cannot provide a visa/work sponsorship for this position.

About Jackson Barnes Recruitment

Jackson Barnes Recruitment delivers international recruitment solutions within the events, media, and publishing sectors. Jackson Barnes recruits Graduate to MD level in the following positions:

• Conference Producer
• Event Marketing
• Sales - Sponsorship Sales, Exhibition Sales, Audience Development
• Event Manager

We recruit for organisations in the UK and overseas, with success in London, Dubai, New York, Singapore and Australia.