Brand, Campaigns and Marketing Lead

Bedford

Job Summary

Brand and Campaigns Marketing Lead

£90,000 per annum

Bedford

Permanent

Hybrid Working

Join us in building a brand that inspires action.

This is an exciting opportunity for an experienced marketing leader to drive brand awareness, customer engagement and organisational growth. Working across consumer and stakeholder audiences, you'll lead the development of compelling campaigns and strategic marketing initiatives, leveraging the best mix of owned, earned and paid channels to maximise impact.

You’ll be part of a dynamic team dedicated to helping people across the UK improve their financial wellbeing.

Role Overview

Key Responsibilities

The Brand and Campaigns Marketing Lead will report directly to Corporate Director for Customer Engagement. In this role, you will be responsible for:

• Lead and develop marketing and brand strategies and campaigns across key areas of responsibility, ensuring alignment with business priorities and securing buy-in at senior levels, including Central Government.
• Collaborate with media and audience engagement teams to adopt a thematic approach to planning and delivery, utilizing a mix of paid, earned, and owned marketing approaches.
• Manage a mixed-model design function comprising in-house experts and commissioned agencies, ensuring a balance that supports requests from across the business.
• Initiate and lead the 'Creative Hub', a matrix setup that brings together creatives from across MaPS in a community of practice.
• Manage a budget of approximately £4 million, focusing on the efficient allocation of resources while maintaining final budget oversight with the Corporate Director.
• Oversee key and high-value contracts and relationships with external suppliers, managing our reputation and associated risks effectively.
• Enhance the MoneyHelper brand's visibility and position MaPS as a significant player in the financial wellbeing space.
• Drive continuous improvement in all aspects of brand and marketing, supporting colleagues across MaPS to become brand ambassadors.
• Monitor, analyse, and report on engagement metrics to measure the effectiveness of campaigns and strategies, using data-driven insights to optimise performance.
• Manage and mentor a team of brand and marketing professionals, fostering a collaborative and innovative work environment.

Key Responsibilities

• Lead and develop marketing and brand strategies and campaigns across key areas of responsibility, ensuring alignment with business priorities and securing buy-in at senior levels, including Central Government.
• Collaborate with media and audience engagement teams to adopt a thematic approach to planning and delivery, utilizing a mix of paid, earned, and owned marketing approaches.
• Manage a mixed-model design function comprising in-house experts and commissioned agencies, ensuring a balance that supports requests from across the business.
• Initiate and lead the 'Creative Hub', a matrix setup that brings together creatives from across MaPS in a community of practice.
• Manage a budget of approximately £4 million, focusing on the efficient allocation of resources while maintaining final budget oversight with the Corporate Director.
• Oversee key and high-value contracts and relationships with external suppliers, managing our reputation and associated risks effectively.
• Enhance the MoneyHelper brand's visibility and position MaPS as a significant player in the financial wellbeing space.
• Drive continuous improvement in all aspects of brand and marketing, supporting colleagues across MaPS to become brand ambassadors.
• Monitor, analyse, and report on engagement metrics to measure the effectiveness of campaigns and strategies, using data-driven insights to optimise performance.
• Manage and mentor a team of brand and marketing professionals, fostering a collaborative and innovative work environment.

Person specification

You will need to demonstrate the following skills and experience.

To excel in this role, you will need to demonstrate:

• Extensive senior-level experience leading marketing, brand, communications, or campaign activity within a complex organisation. Experience of digital services is desirable.
• Proven experience in developing and executing successful communication strategies and engaging audiences effectively.
• Demonstrable experience in delivering high-impact campaigns using various channels, including paid, no-cost, and low-cost options.
• Excellent written and verbal communication skills, with the ability to produce compelling briefings and strategic advice quickly.
• Strong project management skills, capable of managing multiple projects and deadlines simultaneously.
• In-depth knowledge of market research, insight techniques, KPI evaluation, and data-driven performance optimization.
• Experience in writing business cases and procuring marketing/communications services.

Change management experience and a strong interest in financial wellbeing.

• About Us The Money and Pensions Service (MaPS) is based in Bedford, in a recently renovated modern office. This is a wonderful opportunity for you to become an integral part of a dynamic organisation, working to help people across the UK.

At The Heart Of The Money And Pensions Service Are Our Values – Caring, Connecting, And Transforming, Which Are The Foundation Of Our Success. They Permeate Every Area Of Our Work And Define All Our Business Relationships And The Way We Work With Each Other. We’re Not Only Looking For The Best People To Come And Work For Us, But We Need People Who Align Themselves With Our Values:

• Caring We care about our colleagues and the people whose lives we are here to transform.
• Connecting We will transform lives through our ability to make positive connections.
• Transforming We are committed to transforming lives and making a positive societal impact.

Our Inclusive Working Environment

By fostering our values, we are immensely proud of the inclusive working environment that we have created. The diversity of our people is a strength that we embrace and wish to build upon, so we are committed to attracting people of all backgrounds. We work hard to ensure that we have a progressive approach to inclusion, equity, and belonging. We really do want our colleagues to “bring their whole selves to work.”

Our colleague and ally networks encompass LGBTQ+, neurodiversity, women’s health, men’s health, ethnicity, and diversity.

What We Offer

• Generous Annual Leave – 30 days plus Bank Holidays
• Pension scheme – contributions matched 2 to 1 (up to 10% of your salary)
• Interest-free loan for season tickets for buses and trains
• Cycle to work Scheme
• Subsidised eye tests & flu jabs
• Life assurance scheme
• Give as you earn scheme
• Employee assistance programme (EAP)
• PAM Assist and PAM Life scheme (Wellbeing)
• Enhanced family and sick pay
• Paid volunteering (2 days a year)
• Recognition Scheme
• Discounts portal to numerous retailers

Flexible Working

At MaPS, we take pride in our flexible approach to work. As standard, we work on a hybrid basis with a minimum of 2 days in the office per week. Hybrid working is a voluntary, non-contractual arrangement and our headquarters in Bedford will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business needs, but personal and other relevant circumstances will also be considered. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post.

Career Development

In MaPS, we take career development seriously. We actively encourage and support applications from our existing MaPS colleagues. However, we do follow the Civil Service Commissioner recruitment principles, which means that you will be required to participate in a full, open, and fair process.

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

Important Information About Applying

To make sure your application reaches us safely, please submit it only through our official MaPS application links.

Applications sent via third‑party or unauthorised websites, or emailed directly, unfortunately can ’t be considered.

Please also note that MaPS is unable to offer visa sponsorship at this time.

Reserve List

If you are successful at interview, we operate a reserve list where your details will be held for up to 6 months. Should a vacancy come available in that time with the same essential criteria, reserve list candidates will be offered that position with no further assessment required.

Application Process

The law requires that selection for appointment to the Civil Service is on merit on the basis of fair and open competition as outlined in the Civil Service Commission’s Recruitment Principles. If you feel your application has not been treated in accordance with the Recruitment Principles, and you wish to make a complaint, in the first instance, you should contact the Money and Pensions Service via email: ***email_hidden***. If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: Visit the Civil Service Commission website.

Our Recruitment Process

We Keep Things Simple, Fair, And Transparent

Step 1: CV Submission

Applications open: 18th August 2026

Closing date: 01st September 2026

To Apply, Please Submit:

• An up-to-date CV demonstrating how you meet the essential criteria outlined in the job specification.
• A cover letter (maximum 500 words) explaining your motivation for applying and how you would approach the role if appointed.

Step 2: Telephone Interview

Taking place between: 19th August 2026 and 03rd September 2026

• Candidates who meet the initial criteria will be invited to a friendly and informal telephone interview with the Reed team. This is an opportunity to discuss your experience in more detail and learn more about the role.

Step 3: Final Stage Interview

Scheduled for: 11th September 2026

(please note dates are subject to change)

Shortlisted candidates will be invited to attend a final-stage interview at our Bedford office.

The interview will last approximately one hour and will be conducted by a panel of three interviewers. As part of the assessment, candidates will be asked to deliver a presentation and participate in a competency-based interview designed to explore their experience, skills, behaviours, and alignment with the requirements of the role.

Everything we do aligns with the Civil Service Commission’s Recruitment Principles.

Job Reference: MaPS01300

Close Date: 01/09/2026

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a basic (or equivalent) criminal record check.

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Successful candidates must undergo a basic (or equivalent) criminal record check.

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This Job Is Broadly Open To The Following Groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job Contact

• Name : Sabreena
• Email : View email address on uk.workus.org

Recruitment team

• Email : View email address on uk.workus.org