Digital Campaign Manager

+ The Role

The Media Shop is seeking a bright Digital Campaign Manager to join our growing team in Glasgow. Great campaigns start with a brilliant team, who are diverse in their thinking and have a shared passion for helping our clients thrive – if this is your bag, then The Media Shop is the place for you. We promise that the job will always be interesting, and no two days will ever be the same.

The company offers a competitive salary and an attractive benefits package including pension, Life Assurance, Health Insurance, enhanced holidays alongside other benefits that include team away days, birthdays off, and health & wellbeing perks.

The Media Shop is committed to creating a diverse environment, where employees feel empowered to share different ideas, perspectives and experiences in a collaborative and creative work environment. Equality and inclusion are at the heart of our culture, and we ensure that every member of the team has an opportunity to advance their career quickly through internal promotion and significant financial investment in their professional development plan.

The office is based in The Garment Factory in Glasgow’s Merchant City, which offers amazing facilities including changing rooms and showers, bike store, lockers, on-site café, zoom rooms, break-out spaces, and more.

+ Key Responsibilities

Develop and drive digital performance strategies aligned with client objectives and growth targets.

Lead end-to-end digital campaign planning, implementation, optimisation and reporting across an assigned client portfolio.

Plan channels and audiences across platforms including Google Ads, YouTube, Meta, TikTok, LinkedIn, Snapchat, X and Spotify.

Independently manage paid media accounts, conduct audits and identify opportunities to improve performance.

Analyse data across advertising platforms and GA4, investigate tracking discrepancies and ensure accurate conversion measurement.

Optimise campaigns against lead quality, conversion performance and wider business outcomes.

Manage client budgets, develop performance forecasts and allocate spend effectively across channels and campaigns.

Plan and evaluate A/B tests and experiments to drive continuous improvement.

Translate campaign data into actionable insights, strategic recommendations and clear performance reports.

Manage and support Digital Executives, ensuring high-quality campaign delivery and efficient workflows.

Identify and share industry trends, new technologies and media opportunities to improve client performance.

Collaborate with the wider team to identify growth opportunities and drive the adoption of new platforms and solutions.

Reporting to Account Director.

+ Experience, Skills & Aptitudes

The ideal candidate will have a minimum of 4 years’ experience working with digital channels and a proven track record in improving the ROI of client campaigns through the application of advanced digital marketing techniques.

Essential requirements:

An analytical mind

A passion for using data to tell stories, inform strategies and drive media, marketing and business decision making

Have a breadth of knowledge across many digital marketing disciplines

Proven ability to use Google Ads, Microsoft Advertising and SA360 platforms at an expert level including optimal use of bidding strategies, campaign experiments, keyword research and copywriting.

Expertise with Meta Business Suite and other social media advertising platforms

Desirable requirements:

Experience of working with clients in the higher education sector

Exposure to new business pitch process

Knowledge of additional digital disciplines including SEO

Knowledge and experience of the Amazon advertising eco-system

There may be an opportunity in future to extend responsibilities to the wider media spectrum e.g. TV, Audio, Out of Home, and Press, if required by the business. Experience in this area would therefore be an advantage.

You’ll need to be able to demonstrate curiosity in and appreciation of the paid media landscape with a particular focus on keeping up to date on new digital opportunities, algorithm changes, etc.

You should be naturally at ease with people from junior to senior, be willing to get your sleeves rolled up and get stuck in!

Overall, you will be analytical, inquisitive, enthusiastic, helpful, confident, personable, and ambitious.

Good verbal and written communication skills are essential, as are arithmetic skills. You will be evaluated on technical skills at interview stage.

The Package

Competitive Salary
Professional development training budget to the value of £1000 a year
Life Assurance
Pension Contribution
Healthcare Scheme
Annual leave is boosted after 5 years

Upon successful completion of probation period:
Flexible working
Work from anywhere for up to 2 weeks