Designer (Mid-weight)

B2B Designer (Mid-weight)

London / hybrid

At MOI, we believe the best B2B marketing doesn't feel like B2B marketing.

Our philosophy is simple: Not-So-B2B.

The people we're trying to reach might be buying enterprise software, cloud infrastructure or cybersecurity solutions, but they're still people. They're curious. They're emotional. They're distracted. They're overloaded with content that's forgettable the moment they scroll past it.

That's why we create work that connects on a human level first.

We combine strategic thinking, audience insight and creative thinking to help some of the world's leading brands and clients, from the sectors as diverse as technology, professional and financial services, digital engineering, energy and communications tell stories that stand out, create demand and drive growth.

We’re looking for a designer who shares that belief. Someone who can uncover the visual idea that makes people stop and pay attention. Someone who can turn ideas into stories, designs into experiences and brands into design systems that work across every touchpoint. Someone who’s as comfortable developing a bold campaign theme as they are designing a digital experience, event activation or ad campaign.

Most importantly, we’re looking for someone who wants to help raise the standard of creativity in B2B and prove that the most effective work doesn’t have to look, sound or behave like traditional B2B at all.

What you'll do

You'll work across a broad range of integrated B2B campaigns, ABM programmes and brand initiatives and digital experiences for global brands and clients – ranging from enterprise to SMBs.

Your Responsibilities Will Include

• Creating visually engaging design work across multiple channels and formats, including:
• Campaign themes and ideas
• Digital and social content
• Landing pages and websites
• Email and nurture programmes
• Reports, eBooks and thought leadership assets
• Event experiences and exhibition stands
• Presentation and pitch materials
• Collaborating with creatives, strategists client teams to develop design solutions.
• Helping develop visual territories, moodboards, design worlds that ensure campaign themes are consistent and align with audience needs and business objectives.
• Maintaining consistency across brand assets while knowing when to challenge convention and push design thinking further.
• Managing multiple projects simultaneously while taking responsibility for maintaining a really high standard, and delivering high-quality work against deadlines.
• Presenting and articulating design decisions and direction with confidence to both internal teams and clients.
• Staying ahead of design trends, emerging technologies, AI tools and evolving B2B marketing best practices.

AI & content creation

As AI is changing how creative work is made, we’re looking for someone who has both fluency in – and a strong and positive attitude toward – AI and it’s application in design, and who understands how to use it responsibly to improve the quality, speed and effectiveness of their work.

This Can Include

• Visual research and inspiration
• Concept exploration
• Image generation and creative mockups
• Design adaptation and asset scaling
• AI-assisted creative workflows

Most importantly, you’ll know where AI adds value, where human creativity and craft matter most and how to combine both.

What We're Looking For

• Minimum 5 years’ experience in a design role, ideally within a B2B, integrated or creative agency environment.
• A strong portfolio demonstrating thinking, visual craft and design experience.
• Experience working with diverse technology sectors, professional and financial services, digital engineering, energy and communications.
• Visual storytelling, typography, layout and design system skills.
• Ability to develop compelling designs from often complex subject matter.
• Advanced proficiency in Adobe Creative Suite and Figma.
• Confidence presenting ideas and articulating rationale.
• Proven ability to collaborate effectively within multidisciplinary teams.
• High attention to detail and commitment to your craft.
• Curiosity, commercial awareness and a desire to continually improve.

Candidates must have a right to live and work in the UK. We are unable to offer visa sponsorship for this role.

Why MOI?

You'll join a team of strategists, creatives, planners, specialists and events team who are passionate about raising the standard of B2B marketing.

You'll Have The Opportunity To

• Work with some of the world's most recognised B2B brands.
• Contribute to award-worthy integrated campaigns.
• Partner closely with strategy teams and influence work upstream.
• Develop your content and strategic skills in equal measure.
• Help shape how AI is integrated into the future of content and execution.

If you're ready to create work that challenges conventions, simplifies complexity and makes audiences pay attention, we'd love to hear from you.

What We Offer

• Company pension
• Flexible blended working policy with 2 days per week in our London office – work the way that best suits you
• 23 days paid leave with annual increases after a period of service. 3 days to be taken over Christmas/New Year and a day off on your birthday
• Cycle to work scheme
• Refer a friend scheme
• Access to MOI’s M | University training platform to help you grow
• Employee rewards and recognition programme
• Wellness days throughout the year

About MOI

MOI is the world’s leading global multi-specialist B2B agency, with offices in London, New York, Seattle, Dubai, Singapore, Munich, and Sydney.

As Best Agency of the Year (B2B Marketing Awards 2022) and Best Company to Work For (Best Companies), we’re committed to redefining the business of creativity as the catalyst for B2B growth. Why? Because we believe B2B experiences can be so much better.

We embrace different and deliver on our vision through our proprietary approach to strategy-informed creative thinking. Our Turning Heads methodology combines the best of strategic consulting, creative thinking, media, technology, and sales expertise. This enables us to develop intelligent, head-turning solutions which creates change and empowers our clients to differentiate, transform, and grow.

Some of the world's largest tech organisations trust us to turn the heads that count, including Adobe, Ciena, Dropbox, Facebook, AWS, Google Cloud, Oracle, ServiceNow and Proofpoint.

Equal Opportunities

We are committed to creating a workplace that values equality, diversity, and inclusion. We believe that a diverse and inclusive workforce not only fosters innovation but also ensures that every individual's unique perspective is celebrated and respected. We are an equal opportunities employer and are dedicated to providing a work environment that embraces all backgrounds, experiences, and perspectives. At MOI, all qualified applicants will be considered for employment without regard to age, disability, ethnicity, sexual orientation or any other protected basis under appropriate law. we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please let us know in your application if you require an accommodation during the interview process.