Analytics Senior Lead - London

We are PMG

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

At PMG, our Analytics team is at the heart of turning data into strategic insights that fuel smarter marketing, media, and business decisions. We go beyond surface-level metrics to uncover trends, optimize performance, and provide clarity that helps brands connect with their audiences in more meaningful ways. You’ll collaborate with media strategists, data engineers, creative teams, and business leaders, using analytics to evaluate marketing effectiveness, refine campaign strategies, and drive business impact. Whether it’s building dynamic dashboards, designing attribution models, conducting deep-dive data analysis, or leveraging predictive insights, your expertise will help brands make data-informed decisions with confidence. Beyond reporting, you’ll have the opportunity to push the boundaries of measurement, experiment with emerging analytics methodologies, and explore AI-driven solutions to enhance marketing performance. You’ll play a key role in testing new approaches, refining best practices, and shaping how brands define success in an ever-evolving digital landscape. At PMG, we don’t just analyze data—we use it to challenge assumptions, drive innovation, and shape the future of media and advertising. As a Senior Lead in Analytics, if you’re passionate about turning complex data into actionable insights, solving real-world marketing challenges with analytics, and helping brands make smarter, data-driven decisions, this is the place to make an impact.

What You Will Be Doing

• Own analytics delivery for high-priority accounts and partner with stakeholders to standardize measurement and drive campaign insights.
• Serve as analytics lead for one or more enterprise accounts or 4+ mid-size accounts.
• Own ongoing stakeholder prioritization and analytics roadmaps by client or pod.
• Design and manage advanced dashboards and measurement solutions.
• Lead complex cross-channel analyses and synthesize insights into business recommendations.
• Define success metrics and measurement strategy in partnership with Strategy teams.
• Translates client objectives and business questions into analytic frameworks and drives roadmap alignment.
• Independently lead experiments (A/B, geo-holdouts) and interpret results.
• Support attribution or MMM workstreams with data analysis and input prep.
• Mentor ICs on technical skills and marketing context.
• Serve as an escalation point for data issues or custom reporting requests.
• Standardize deliverables across teams and account for consistency.
• Present in client QBRs and strategic planning meetings.
• Contribute to internal training and analytics practice growth/
• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making in your role

What You Will Bring

• Hands-on experience with data warehousing solutions such as Amazon Redshift, BigQuery and Snowflake to implement and manage ETL pipelines (dbt) to streamline data workflows and ensure data integrity, accuracy and comprehensiveness.
• Expertise in SQL for complex data manipulation, optimization, and deriving proactive business insights from large-scale datasets.
• Experience working with ad tech and digital marketing data, with a deep understanding of how data drives decision-making across channels.
• Strong working knowledge of marketing measurement frameworks, including media mix modeling, lift testing, and incrementality testing.
• Advanced proficiency in using visualization platforms such as Tableau, Power BI, or Looker to build scalable, self-serve dashboards and performance reports.
• Strong working knowledge of Python or R to conduct advanced analysis, automate workflows, and support statistical modeling when needed.
• Proven ability to build strong stakeholder relationships in a fast paced environment while leading strategic analytics projects, especially measurement frameworks, and synthesize insights into clear recommendations for individuals at all tiers of the organization.
• Partner across functions—including product, media, engineering, analytics, and strategy—to influence KPIs, business planning, and campaign optimization.
• Experience with Data Clean Rooms is a plus
• A proactive approach to improving data quality, consistency, and accessibility across teams and tools.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.

• Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.

• Parental Leave : We provide paid parental leave to support your family during important life events.

• Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.

• Fertility and Family Support : Access fertility benefits for all team members and their spouses.

• Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.

• Pet Insurance : Protect your pet's health and your finances.

• Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being.

• Commuter Benefits : Access support for travel and commuting needs, where available.

• Annual Bonus : All employees are eligible for an annual bonus.

• Volunteering Opportunities : Receive 8 give-back hours to volunteer in your local communities.

• AI Enterprise License : Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.