Sales Executive Apprenticeship

Summary

Ready for the next step in your career? Ocean World Travel is seeking an experienced, motivated individual to join as Sales Executive apprentice. Great progression opportunity for someone in travel, developing advanced sales skills, boosting performance & delivering excellent customer experiences in a fast-paced, target-driven setting.

Wage

£15,392 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Training course

Sales executive (level 4)

Hours

Exact working days and hours TBC. The pay may be negotiated and may rise after a probation period has been successfully completed.

37 hours a week

Start date

Monday 15 June 2026

Duration

1 year

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

• Welcome both new and returning customers, providing a professional and friendly in-store experience
• Respond to holiday enquiries through face-to-face interactions, telephone calls, and email communication
• Research, tailor, and recommend holiday packages using online booking systems and supplier platforms
• Use effective sales techniques to promote and secure holiday bookings while delivering excellent customer service
• Manage customer bookings from enquiry through to completion, ensuring a smooth end-to-end experience
• Complete travel administration tasks accurately and efficiently, maintaining attention to detail
• Build positive customer relationships and deliver high standards of service at all times
• Work towards achieving individual and store sales targets
• Participate in ongoing training and development to enhance product knowledge and sales skills

Where you'll work

5A
The Square, Wickham
Fareham
PO17 5JQ

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

A S TRAINING (INTERNATIONAL) LIMITED

Training course

Sales executive (level 4)

What you'll learn

• Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
• Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
• Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
• Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
• Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
• Closing Sales: Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
• Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
• Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
• Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
• Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
• Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.

Training schedule

• This apprenticeship forms part of a formal qualification, on successful completion, you will achieve a Level 4 Sales Executive qualification that will be added to your digital achievement record
• Working with our chosen training provider you will be assigned a specialist Sales Assessor who will be working closely with you throughout your apprenticeship to ensure you have a robust, enjoyable, and enriching journey
• Training will be carried out online, face to face, both individually and as part of a classroom, to ensure you have an enhanced experience
• You will be assigned 6 hours a week in the workplace to spend towards your qualification with full support from your manager and assessor
• Learning first hand from training specialists and peers you can become a fully-fledged Sales Executive in a little over a 18-month period

Requirements

Desirable qualifications

GCSE in:

Maths and English (grade C/4 or above)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

• Communication skills
• Attention to detail
• Organisation skills
• Customer care skills
• Team working
• Geography