Senior PPC Executive

Our client, an international sports betting and gaming company, is looking for an energetic, proactive PPC Executive ready to step into a senior-level role. This is an exciting opportunity for someone who enjoys taking ownership of campaigns, driving performance and contributing to the growth of Sports and Gaming acquisition.

Key Responsibilities

• Manage day-to-day campaigns across Google Ads, Microsoft Ads, Apple Search Ads and Google UAC for Sports and Gaming.

• Plan, analyse and optimise campaigns to drive customer acquisition, deposits and quality KPIs.

• Identify growth opportunities through keyword research, campaign expansion, bidding strategies, promotions, product launches and seasonal activity.

• Manage channel budgets and GEO splits, ensuring efficient spend and performance against CPA, ROI and FTD targets.

• Lead A/B testing and adopt a test-and-learn approach to continuously improve performance.

• Ensure accurate tracking and reporting, working with BI and technical teams to resolve any issues.

• Deliver weekly performance reports, take ownership of campaign actions and deputise for the PPC Manager when required.

• Ensure all campaigns comply with relevant regulations and industry best practices.

• Collaborate with the wider Acquisition team and stakeholders across Marketing, BI, Trading, Product and Creative.

Qualifications & Experience

• Minimum 2+ years of PPC experience, within Sports Betting or Online Gaming (Casino).

• Strong working knowledge of Google Ads, Microsoft Ads and Apple Search Ads; experience with Google UAC and app acquisition is an advantage.

• Advanced Excel and/or Google Sheets skills, including pivot tables, lookups and analysing large datasets.

• Experience with GA4 and reporting tools such as Looker, Tableau or equivalent.

• Familiarity with Google Tag Manager, conversion tracking and SKAN/app attribution frameworks is a plus.

Skills & Competencies

• Strong analytical and commercial mindset, with the ability to turn data into actionable insights and optimisation strategies.

• Proven ability to manage and scale campaigns through keyword research, campaign development and bidding optimisation.

• Excellent numerical, organisational and planning skills, with the ability to balance ongoing campaigns and upcoming sporting events.

• Confidence managing significant budgets and making data-driven decisions.

• Proactive, detail-oriented and quick to learn new platforms, products, promotions and markets.

• Comfortable working independently and collaboratively in a fast-paced environment.

• Confident challenging ideas, sharing recommendations and contributing to strategic discussions.