Senior Creative Strategist (Performance Marketing)

Launch With Us - Senior Creative Strategist (Performance Creative)

Function: Creative Strategy | Performance Creative | Data-Driven Optimisation

Responsibility: Lead creative strategy across a portfolio of high-growth brands, driving measurable performance improvements through data-backed creative systems and strategic.

Reports to: Creative Lead

KPI’s: % of ad spend through Launch with Us assets, MoM ad spend growth

Location: Remote First

Compensation: £55,000 to £65,000 + performance bonus.

Overview

At Launch With Us, we manage £25M+ in annual paid media across Meta, Google & TikTok for brands including Lucky Saint, Fem Fuelz, Butter & Crust, Four Five and Pets Pureset, taking them from £2-3M in revenue through £8M, £9M, £10M and beyond.

Creative and media sit on one team at Launch With Us, not two agencies bolted together and coordinated after the fact. Performance Media, Performance Creative, Paid Search and Growth Strategy all report into the same room, which is why we're ranked the UK's number one Independent Meta Agency Group by Meta, and part of the wider Soar Group.

As part of one of the UK’s leading independent agency groups, we operate with speed, autonomy, and a high level of ownership. There’s no red tape- just fast decision-making and the ability to move quickly. We’re also deeply AI-forward in how we think and operate, constantly evolving how we drive performance and efficiency for our brands.

Our team has quickly grown to 20+ operators after 120% YoY growth for the past 2 years. We offer remote-first working with access to our London office based in Camden, where all agencies in the group live! Culture, training, and professional development are at the heart of who we are, offering you structured training and clear progression into higher seats across the agency.

We're seeking an exceptional Senior Creative Strategist who can lead creative strategy across a portfolio of high-growth brands, turning performance data, consumer insight, and commercial objectives into scalable creative systems that drive measurable growth.

This is a leadership role requiring both strategic excellence and commercial acumen. You'll act as the senior strategic lead for clients, influencing creative direction, partnering closely with founders, account leads, media buyers, editors, and designers to unlock performance at scale.

You'll be responsible not only for developing winning creative concepts, but also have a hand in building the frameworks, processes, and testing systems that enable brands to scale sustainably.

If you've been looking for an opportunity to own strategic outcomes, influence client growth at the highest level, and help shape the future of performance creative, this is that opportunity.

You will be trusted with a small number of high-growth eCommerce brands, not a long list managed at arm's length. For confidentiality, specific accounts are not named ahead of interview, but the following reflect the calibre and scale you will be operating at, drawn from our own case study portfolio:

• A premium, couture-finish womenswear brand. Founder-led, product-first, built on a loyal existing customer base: the challenge was finding new customers profitably after a disappointing quarter, without diluting the premium positioning. Recent portfolio outcomes at this level: 69% net profit increase, 9x blended ROAS, spend scaled 148%.
• A challenger eCommerce brand built from an established Amazon marketplace base. Proven product, proven logistics, no owned acquisition channel yet: the mandate was building a full DTC paid media engine from a standing start, against a 100% year-on-year growth target. Recent portfolio outcomes at this level: 135% revenue increase, 97% new customer revenue increase, 79% more new customer orders.
• A seasonal, subscription-building home and lifestyle brand. Strong peak-trading performance, a new subscription product still finding its footing: the challenge was maximising Q4 without the business resetting every January. Recent portfolio outcomes at this level: 82% year-on-year growth, 101% increase in new customers, 130% increase in subscription revenue.This is the standard of outcome expected in this seat, and the standard you will be expected to own and repeat.

Requirements

Your Impact:

• Set the creative testing agenda for every account in your portfolio: what gets tested, in what order, and why it is the highest-leverage bet available right now.
• Account performance data feeds directly into the next brief, so ideation starts from evidence, not from what worked last time out of habit.
• Own the pipeline from concept to production, across UGC, creator content, and high-production formats, so volume is never the reason a good angle goes untested.
• Build the frameworks that let creative scale without a drop in quality: briefing structures, testing cadences, and the systems that make a good result repeatable rather than a one-off.
• Carry creative's share of account performance as your own number: win rate, testing velocity, and the line from a concept to what it did for the account.
• Raise the standard for every strategist, editor, and designer working from your briefs, so quality moves up across the agency, not just in your own output.

Strategic Leadership

• Own creative strategy across a portfolio of key client accounts, acting as the senior strategic lead and trusted advisor.
• Define and lead creative testing frameworks, experimentation roadmaps, and strategic priorities aligned to client growth objectives.
• Conduct quarterly strategic planning sessions and creative reviews with clients and internal stakeholders.
• Translate performance data, customer insights, and market intelligence into actionable creative strategies.
• Identify opportunities to unlock growth through new creative angles, messaging strategies, offers, and positioning.

Creative Development & Performance

• Lead the development of performance-driven creative strategies across Meta, TikTok, and emerging platforms.
• Analyse creative performance data and transform insights into clear recommendations, testing plans, and optimisation opportunities.
• Oversee the ideation, scripting, briefing, and development of UGC, creator content, high-production campaigns, motion, and design assets.
• Develop scalable creative frameworks that improve efficiency while maintaining creative quality and performance.
• Ensure all creative output is strategically aligned, performance-led, and reflective of client objectives.

Client & Commercial Leadership

• Build trusted relationships with founders, senior stakeholders, and client leadership teams.
• Present strategic recommendations, creative insights, and performance analysis with confidence and authority.
• Partner closely with account leads to improve client retention, growth, and overall account performance.
• Proactively identify commercial opportunities that create additional value for clients and support agency growth.
• Maintain proactive communication, surfacing opportunities and risks early while guiding clients towards the highest-impact actions.

Innovation & Operational Excellence

• Stay ahead of platform trends, consumer behaviour shifts, competitive activity, and emerging creative formats.
• Champion the use of AI, automation, and innovative creative workflows to improve output quality and efficiency.
• Establish and refine internal creative processes, frameworks, and operating systems.
• Share learnings, performance insights, and best practices across the wider team.
• Drive continuous improvement in creative performance, testing velocity, and operational effectiveness.

As a Senior Creative Strategist, you will:

• Raise the quality and strategic sophistication of creative output across the agency.
• Act as a mentor and role model for junior team members.
• Influence cross-functional teams including media buying, account management, production, and leadership.
• Champion experimentation, innovation, and data-driven decision-making.
• Help shape the future direction of Launch With Us' creative offering.

What Success Looks Like (First 6 Months)

• You have established yourself as the strategic lead across a portfolio of key accounts.
• Clients actively seek your guidance on creative direction, growth opportunities, and testing priorities.
• Creative testing programmes consistently generate measurable improvements in account performance.
• You have developed scalable creative frameworks that improve both effectiveness and efficiency.
• Junior strategists look to you for mentorship, coaching, and strategic support.
• You contribute meaningfully to agency-wide creative systems and best practices.
• Your work directly influences client retention, account growth, and media performance outcomes.
• Internal teams trust your judgment and rely on your strategic direction

You’ll Thrive Here If You Have

• 5+ years' experience in creative strategy, performance marketing, paid social, or a related discipline.
• A proven track record of leading creative strategy across multiple high-growth brands.
• Strong experience developing high-performing creative for Meta, TikTok, and other performance channels.
• Demonstrated experience mentoring or managing strategists, editors, designers, or creative teams.
• Exceptional analytical skills with the ability to connect creative decisions directly to performance outcomes.
• Strong commercial awareness and an understanding of what drives profitable growth for DTC and e-commerce brands.
• Excellent presentation and stakeholder management skills.
• Experience presenting strategic recommendations to founders, senior leadership teams, and key decision-makers.
• Deep understanding of consumer psychology, behavioural drivers, and conversion principles.
• A proactive, ownership-led mindset with a desire to continuously improve both your work and those around you.
• A passion for innovation, AI, and the future of performance creative.

Benefits

• Join a fast-growing and ambitious company with a collaborative, people-first culture.
• Benefit from a hybrid-first working model, with remote working and optional access to our London office for collaboration and team connection.
• Enjoy 27 days of annual leave, plus Bank Holidays and your birthday off each year.
• Work abroad for up to 30 days per year (T&Cs apply), giving you added flexibility and balance.
• Benefit from a company pension scheme designed to support your long-term future.
• Begin with a clear and structured employee progression roadmap designed to support your development from day one.
• Access private health insurance after 6 months, helping you prioritise your wellbeing.
• Receive life insurance cover alongside Smart Health wellbeing support services.
• Benefit from a healthcare cash plan covering dental, optical, and physiotherapy support.
• Follow a clear and structured progression plan designed to support your professional growth and career development.
• Annual pay reviews, supported by quarterly performance evaluations and structured progression plans.
• Enjoy monthly incentives and a Kudos reward scheme that recognises and celebrates great work.
• Be rewarded through a Christmas performance bonus scheme.
• Access ongoing training and personal development opportunities to continue building your skills and expertise.We're not seeking the conventional choice. We're looking for the creative strategist who will shape the future of performance-driven creative and who thrives on the responsibility of delivering results.If you're ready to take ownership of strategic creative excellence and drive measurable impact at scale, we want to hear from you. As part of our hiring process, we may also introduce your profile to other relevant opportunities through our HAYRA platform — a curated network of leading e-commerce brands. This is designed to increase your chances of finding the right role, without needing to apply multiple times. If you would prefer to be considered for this role only, you can let us know at any stage.”