Product Marketing Lead:
Go-to-Market Execution- Execute go-to-market plans for new product launches, significant feature releases and market expansions, in line with the Go-To-Market (GTM) strategy defined by the Head of Product Marketing.
- Develop detailed launch execution plans covering audience segmentation, channel requirements, messaging and success criteria.
- Coordinate cross-functional GTM readiness across Product, Sales and Marketing Communications teams for all launches.
- Support the execution of campaigns that drive product awareness, trial and pipeline growth, briefing Marketing Communications clearly on requirements.
- Maintain and update the DMSS product positioning and messaging framework across the full product portfolio, in line with the architecture defined by the Head of Product Marketing.
- Translate complex product capabilities and AI-enabled features into clear, benefit-led narratives that resonate with target buyers and users.
- Ensure consistent messaging across all customer-facing materials, channels and touchpoints.
- Partner with the Head of Product Marketing, Head of Product and Solutions Engineering to ensure messaging reflects validated customer insight and solution narratives.
- Develop product-specific messaging documents, value propositions and persona narratives for use across Sales and Marketing.
- Execute the market and competitive intelligence programme defined by the Head of Product Marketing: gathering, analysing and synthesising insight on a regular cadence.
- Conduct buyer persona research, customer interviews and market analysis to maintain a current understanding of target segments and customer pain points.
- Monitor competitor messaging, positioning, campaigns and market presence, producing regular competitive intelligence reports and battle card updates.
- Analyse win/loss data and customer feedback to identify patterns that should inform positioning and GTM strategy.
- Synthesise intelligence into clear, actionable briefings for the Head of Product Marketing, Product team and Sales.
- Develop and maintain the full suite of sales enablement materials: pitch decks, one-pagers, battle cards, case studies, solution briefs and objection-handling guides.
- Ensure Sales teams are equipped with current, accurate and compelling materials to position and sell products effectively.
- Work with the Head of Solutions Engineering and Solutions Engineers to ensure customer facing collateral is aligned with validated solution narratives and use cases.
- Execute marketing strategies to drive adoption of new and existing product features, in line with the approach defined by the Head of Product Marketing.
- Track and measure feature adoption metrics, providing regular reporting on uptake and the effectiveness of adoption programmes.
- Develop in product, email and content led campaigns that communicate feature value to existing customers.
- Work with Product and Customer Success to identify adoption barriers and develop targeted campaigns to address them.
Vacancy posted 7 days ago
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