Director of Demand Generation, EMEA

Pax8 is hiring a Director of Demand Generation in Bristol to build a high-performing, AI-enabled SDR organisation that turns demand into predictable pipeline and partner growth.

Why this role, why now

This is a rare chance to shape the SDR engine at scale ; combining modern sales leadership with AI adoption, automation, and data rigour . You’ll set the operating rhythm, raise the bar on performance, and help the business move faster and smarter as Pax8 continues to expand across EMEA.

Culture (and a feel for Pax8)

At Pax8, culture is truly “business, and it IS personal.” You’ll join a high-energy, high-trust environment where curiosity is valued, collaboration wins, and continuous learning is celebrated. Explore more about our UK presence and what “work happy” looks like here: Pax8 UK and our Great Place to Work recognition .

What you’ll be doing

You’ll lead the SDR function with clarity, pace, and purpose — building consistency across people, process, and performance.

• Set the SDR strategy and performance framework — defining what great looks like and creating predictable outcomes
• Embed AI and automation into SDR workflows — improving targeting, prioritisation, outreach effectiveness, and team capability
• Build and develop an exceptional SDR leadership bench — coaching leaders who coach others and lifting standards across the team
• Create operational discipline — ensuring outstanding CRM usage, strong data hygiene, and clear performance visibility
• Partner across Sales, Marketing, and RevOps — aligning on lead quality, feedback loops, and improvements that drive conversion
• Turn insight into action — using dashboards and performance signals to spot patterns, diagnose blockers, and scale what works
• ️ Champion smart tooling and ways of working — confidently operating in systems like Salesforce, Power BI, Workboard and Miro

The impact you’ll make

You’ll directly influence how Pax8 converts demand into revenue — improving conversion, raising SDR effectiveness, and building a modern, AI-literate function that helps teams move faster, work smarter, and win more consistently.

✅ What we’re looking for

You’ll thrive here if you enjoy building clarity in complexity, leading through data, and creating momentum through structure and people development.

• Substantial leadership experience in SDR / inside sales / demand environments within B2B SaaS or technology
• Demonstrated success building predictable pipeline through performance frameworks, coaching, and operating cadence
• Proven capability implementing AI-enabled process improvements and automation to increase efficiency and conversion
• High data fluency — confident interpreting dashboards, CRM signals, and performance trends to drive action
• Strong cross-functional influence in matrixed organisations, partnering effectively with Sales, Marketing, and RevOps
• A structured, delivery-minded approach to projects and change, bringing others with you through clear plans and communication
• A leadership style rooted in integrity and transparency — focused on what’s working, what isn’t, and what to do next

️ Trust and how we hire

At Pax8, we care deeply about building genuine, trust based relationships — starting with how we hire.

To protect our business, our teams, and our customers, we use a range of measures throughout the recruitment process to help confirm authenticity and prevent fraud. These safeguards are designed to be fair, respectful, and proportionate, and may evolve as risks change. By applying, you acknowledge that we take steps to verify identity and representation during hiring. If you're applying as your authentic self, you have nothing to worry about — we're excited to meet you.

We also use thoughtfully applied AI-enabled tools to support our hiring process. These tools may assist with tasks such as reviewing or prioritising applications, but hiring decisions are made by our people. More information is available in our Recruitment Privacy Notice. If you have questions about how we hire or would prefer not to have your application supported by these tools, you can opt out at any part of our process.

Inclusivity at Pax8

We encourage you to apply even if you don't meet 100% of the criteria. We're committed to diverse perspectives, inclusive hiring and sharing your transferrable skills. To fulfil this role, you must hold valid right to work in UK.

Salary & benefits

Salary: £90,000 – £110,000 base + variable compensation (OTE £146,988 – £179,652)

• Bonus: Annual performance bonus
• Long term Incentive Plan (Stock Options)
• 25 days holiday (plus bank holidays)
• Private healthcare covered by Bupa
• Dental Plan covered by Bupa
• Life Assurance
• Income Protection
• Royal London Workplace pension scheme – 5% employer contribution
• Pax8 Cycle to Work Support Scheme Available
• Dedicated time for training and personal development
• Unlimited access to LinkedIn Learning
• Health & Wellbeing coaching support
• Fun and frequent company and team socials

Our office environment (Hybrid)

At Pax8, our offices are built with our people in mind and they reflect how we work best They are all open, welcoming spaces that fuel collaboration, encourage creativity, and make it easy to connect, contribute, and have a little fun along the way.

Pax8 Bristol Office Environment • Amazing offices at The Distillery • City Centre location within a 5-minute walk from Temple Meads Station • 3 floors with natural light, break out rooms, balcony spaces and a wellness area • Games area with X-Box, Table-Tennis, Air-Hockey and Pool Table • State-of-the-art Top Brewer Coffee Machines on every floor • Plenty of choice for hotdesking with laptop dock and two monitors • Regular social and community events

Growth at Pax8

There's extensive room for a talented individual to grow at pace — whether that's advancing quickly in this role or exploring one of the many opportunities across our global organisation. You'll have access to our internal development hub designed to accelerate your skills and stretch your potential. Alongside specialist Learning & Development trainers, you'll also tap into AI powered tools, "born in the cloud" mentors, and cross continent collaboration that broaden your perspective and sharpen your expertise. We'll give you the space, trust, and the right projects to help you thrive — and full visibility of what it takes to reach your next level.

About Pax8

Our mission is to build the managed intelligence marketplace and empower small businesses to do more with smarter technology. We are a fast-growing, dynamic, and high-energy organisation with a start-up feel, allowing you to make a meaningful impact on the business. Culture is also important to us, and at Pax8, it's business, and it IS personal. We are passionate, creative, and unconventional. We work hard, keep it fun, and expect the best! We Elev8 each other. We Advoc8 for our partners. We Innov8 continuously. We Celebr8 life.

✅ Background checks

As part of our hiring process, we are required to undertake pre-employment checks on all candidates that are successful in their application with Pax8. As part of these checks Pax8 will request ID verification, reference requests and qualification checks (additional checks may be completed for certain countries, such as criminal and financial). All checks are completed by our third-party provider, First Advantage. Once checks have been completed all candidates will receive a copy for their records.

Equal opportunities

Pax8 are an equal opportunities employer and welcome individuals who are in possession of the appropriate requirements to work within the country you have applied for. Offered individuals will be asked to undertake identity, security compliance and reference checks. Your privacy is important to us. Your data will be held in accordance with local best practices and processed only in accordance with our recruiting processes. Privacy notice: