Global BMC - iGTM - Marketing Excellence for Accounts

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The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

The opportunity

BMC is on an exciting journey to create a world-class marketing function and achieve the highest strategic impact for EY. EY is making significant investments in priority account activation and account development for key and global accounts to deliver an expectional and ideally personalized, user experience.

In this role, the senior associate will work with the Global BMC (iGTM) Marketing Excellence for Accounts Leader/s and managers to support on the strategic marketing plans to support the growth and development of these accounts. They will assist in the delivery of agreed plans and help to ensure buy-in across the account, primarily with marketing stakeholders and account teams. They will support the delivery of an account based marketing strategy to deliver on the agreed global Marketing Excellence for Accounts strategy and to align priorities based on the commercial opportunities for each account.

The successful candidate will be expected to work with highly sensitive and confidential information in their day-to-day work and will be able to seamlessly deal with unexpected or last-minute requests, while executing more regular tasks and programs.

The role will require a solid understanding of BMC and the ability to manage the firm's matrix organization. Experience in managing multiple stakeholders and experience of delivering BMC programs throughout the client lifecycle is essential.

This role will help EY strengthen our position in the market, engage our biggest, global accounts and help shift perceptions about the depth and breadth of EY’s capabilities.

Your key responsibilities

In this role, you will play an important part in helping to operationalise the Global BMC Governance and strategic BMC activities for the largest global accounts. You’re likely to spend most of your time proactively connecting with colleagues across sectors, geographies and service lines. You’ll play a supporting role in recognising commercial opportunities, assisting with strategic initiatives in order to enable revenue growth. To make that happen, you’ll need to build a strong internal network, demonstrate a good understanding of the business and have the ability to engage with and influence colleagues to get key information out of them. If you demonstrate the capability and willingness, then there is the option for you to work on accounts, or in some cases lead account marketing initiatives.

• You be a key part of delivering the Marketing Excellence for Accounts program, work collaboratively to shape the delivery of the go-to-market strategy and account focused marketing.
• You will build relationships across BMC, Markets, Insights and the accounts. You will work closely with Super Regional and Industry BMC colleagues. You will support the team in their engagements with Account teams, as well as their interactions with Business Development, Service Line and Growth Leaders.
• You will champion and lead with a client-first approach that builds EY’s brand through audience-centric, issue-based BMC activities. You are driven by a relentless desire to maximize EY’s commercial opportunities, driving lead generation and conversion along the client lifecycle.
• You will help to drive the delivery of best practice content and channel strategies, playing a specific role in measuring the impact of these.
• Working across BMC you will explore commercial opportunities for the accounts. This may include co-developing marketing assets, content, strategic alliances, events and communications engaging both internal stakeholders and the external market.
• You take ownership of the measurement of commercial outcomes and opportunities. You will regularly review performance metrics and deliver reports on Marketing Excellence for Accounts performance, managing this yourself and proactively reaching out to the team to assist them

Skills and attributes for success

• Strong business understanding (EY / general business acumen)
• Commercially orientated and proactive; forward looking and results orientated
• Familiarity with account marketing
• Ability to understand business needs and identify areas for cross-firm collaboration to drive business growth and deepen buyer engagement
• Effective stakeholder management skills
• A strong team player, comfortable working collaboratively and independently
• Excellent communication, presentation and networking skills
• Ability to work under pressure and to tight deadlines, managing multiple priorities effectively
• Ability to synthesize complex information into simple, high impact messages

To qualify for the role, you must have

• Experience in marketing, communications or business development, ideally in a B2B environment
• Experience of B2B demand generation or Account-based marketing role
• Experience of project management/program execution
• Solid knowledge of marketing channels and experience in application, to leverage the most appropriate channels to achieve business goals.
• Self-awareness and results oriented. Unafraid to take initiative.
• Experience working in a cross-border environment (ideal but not essential)
• The potential to influence and build collaborative relationships with colleagues and stakeholders

Ideally, you’ll also have

• A strong team player, comfortable working collaboratively, virtually and independently
• Able to work in high pace, fluid environment
• Ability to work under pressure and to tight deadlines
• Ability to manage several projects concurrently; excellent time management and organizational skills
• Risk-taker - creative/open to experimentation
• Detail oriented & analytical

What we look for

We’re looking for an experienced, high-energy individual with excellent communication and networking experience and skills in a wide range of situations and with some experience of managing stakeholders. You should be detail oriented & analytical and should be willing to take up Project supervision responsibility at times, and to develop stakeholder expectation management

What we offer you

At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more .

Are you ready to shape your future with confidence? Apply today.

To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability-related adjustments or accommodations you may need.

EY | Building a better working world

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