Head of Brand & Partnerships

Your Golf Travel is the worlds largest golf travel specialist providing golf breaks and holidays across more than 3,000 locations in 22 countries, including the UK, Ireland, Europe, and beyond. Since our launch in 2004, we have seen swift expansion and now boast a team of over 180 professionals based in our offices in London, Brighton, St Andrews, and Killarney. Throughout this journey, we have established incredible relationships with our suppliers and customers, created an extensive array of exceptional travel products and experiences, garnered numerous awards... and this is only the beginning! 

At Your Golf Travel, we are driven by our "Always Going The Extra Yard" values, a set of four core principles that define how we work and who we are. We put the Customer First, Always , using empathy and deep insight to consistently exceed expectations. We believe in the power of the collective to Own it, Together , combining personal accountability with high-pace collaboration to deliver results. Our team is encouraged to Think Smart, Act Bold , challenging convention with an ambitious, entrepreneurial spirit that knows no limits. Finally, we maintain The Expert Edge by constantly evolving, learning, and pushing boundaries to ensure we are always going that extra yard for our clients.

Do I need to be a golfer? … Not at all. We primarily operate as a travel company, with golf being just one aspect of our offerings. If you’re eager to learn, we’d be thrilled to equip you with all the knowledge you need about our product; however, we can’t promise you’ll become the next Tiger Woods. What we truly seek is a genuine passion for travel and an eagerness to learn.

We are looking for a commercially minded, creatively driven Head of Brand & Partnerships to help shape the next chapter of the brand.

This is a high-impact role sitting at the intersection of brand, partnerships, commercial - helping drive distinctiveness, emotional connection and growth.

Reporting to the CMO, you will lead the development and execution of Your Golf Travel’s brand and partnership plan.

You will play a central role in shaping how the brand shows up creatively, culturally and commercially - delivering standout campaigns and strategic partnerships that elevate the brand and drive growth.

What You’ll Be Doing:

Brand & Sales Activation Plan Delivery

• Oversee planning and delivery of integrated 12-month brand and sales driving plans (driven by the Senior Marketing Manager) across key commercial periods and strategic moments

• Lead major new brand campaign development, partnering with external agencies, production partners and media owners where required

• Own brand messaging frameworks and creative strategy (working with Creative Lead), and ensure plans deliver a distinctive, emotionally engaging and commercially effective brand presence

Partnerships & Commercial Collaborations

• Develop and deliver Your Golf Travel’s partnership strategy across governing bodies, media, tourism boards, rights holders and commercial partners

• Secure and activate paid and value-in-kind partnerships that drive brand reach, customer value/experience and commercial return

• Create compelling partnership activation plans that support both brand and revenue objectives

• Responsible for driving during/post booking ancillary income through partnerships

• Measure partnership effectiveness, income secured and long-term value creation

ATL Media & PR

• Lead ATL/new media channel planning and buying eg TV

• Own PR plans development/delivery, manage media relationships, press opportunities, brand storytelling

• Identify proactive opportunities to increase brand visibility, authority and cultural relevance

• Support executive profiling, thought leadership and key business announcements where appropriate

• Work closely with analytics and performance teams to evaluate incrementality and channel mix/effectiveness

Ambassador, Influencer and Affiliate Plans

• Identify priority ambassadors/influencers that align with the brand, and develop/deliver partnership plans that build the brand, deliver commercial value for our suppliers/partners.

• Ensure alignment with the content and product teams.

• Continuously push boundaries of our plans and evolve based on results.

• Develop 3rd party affiliate plans/partners to drive brand, sessions and short term sales metrics.

Build Creativity & Test-and-Learn Culture

• Use insight, customer behaviour and market trends to inform plans and decisions

• Champion a culture of creativity, experimentation and continuous improvement within the wider marketing team

• Develop frameworks for evaluating campaign, media and partnership performance

• Encourage structured testing and learning across creative, channels, audiences and propositions

Team:

• A member of the Marketing senior team developing the overarching strategy and annual plans.

• Inspire, manage and coach a sub-team of 4 including Senior Marketing Manager, Senior Marketing Executive, Marketing Account Manager and Business Development Executive.

What We’re Looking For:

Desired Experience:

• Significant experience in:

  • delivering results in brand and integrated marketing roles

  • securing, negotiating and activating strategic commercial and marketing partnerships.

  • ATL media planning/buying, PR and creative production

  • Working with influencers/ambassadors

• Developed significant creative work that is distinctive, emotionally resonant and commercially effective. Excellent creative judgement and storytelling capability

• Strong stakeholder management and cross-functional leadership capability

• Managing multiple direct reports.

Preferred experience:

• Worked in travel, sport or consumer brands

• A golfer and has been on golf trips before

Personal Attributes:

• Energetic and action-oriented with a strong sense of ownership

• Brings fresh thinking and new ideas to the table

• Curious, proactive and always looking for better ways to do things

• A natural networker, negotiator and collaborator who builds strong relationships across teams and partners

• Organised, calm and adaptable in a fast-paced environment

• Passionate about creating work that customers genuinely connect with

• A strong communicator who can inspire confidence and alignment

• Positive, resilient and motivated by continuous learning and improvement

Why Join Us?

• Annual Leave – 25 days holiday, increasing by 1 day per year of service (up to 28 days), plus the option to buy back up to 5 extra days each year.

• ✈️ Amazing Travel Perks – Enjoy familiarisation trips to top golf and holiday destinations in the UK and overseas, plus exclusive discounts on golf holidays, flights, and hotels.

• Recognition & Rewards – Be part of our annual company away trips for top performers and benefit from structured training and personalised development plans.

• ️ Exclusive Brand Discounts – Save on top golf and sports brands, including Taylormade, Under Armour, and Ping.

• Health & Wellbeing – Subsidised health club memberships, a fully funded Employee Assistance Programme (EAP), and a Cycle to Work scheme.

• Sustainable Travel Benefits – Access our Electric Car scheme with Octopus EV and make your commute greener.

• Growth & Development – Receive honest feedback, regular coaching sessions, and the opportunity to grow within a dynamic and supportive team.

Your Golf Travel are an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.

Ready to help us deliver world-class travel experiences?
Apply now and go the extra yard with us.