Senior Demand Generation Marketing Executive

Purpose of the Role

The Senior Demand Generation Marketing Executive is responsible for accelerating high quality pipeline growth across B2B markets through data driven, digitally led marketing programmes. The role focuses on planning and executing targeted campaigns with a strong emphasis on Account Based Marketing (ABM), marketing automation and continuous performance optimisation.

KEY RESPONSIBILITIES:

1. Digital Demand Generation

• Lead Axians UK social media presence with consistent brand alignment.

• Develop and deliver integrated digital campaigns to increase traffic, engagement and pipeline.

• Create multi-channel digital execution including paid, organic, email, automation and nurture programmes.

2. Content & Digital Asset Creation

• Create high-impact digital assets including blogs, videos and thought leadership.

• Ensure digital content supports brand positioning, differentiation and campaign goals.

3. Marketing Technology & Data Ownership

• Be the marketing champion for HubSpot: workflows, segmentation, automation, lead scoring and reporting.

• Manage funnel performance including scoring, segmentation, conversion optimisation and attribution.

• Lead data-driven decision-making to improve campaign targeting and efficiency.

4. ABM (Account-Based Marketing)

• Develop and execute ABM programmes with tailored messaging for high-value target accounts/segments.

• Use data to identify personas, triggers and intent signals.

5. AI-Enabled Prospecting & Outreach

• Leverage AI tools to optimise campaign planning and performance.

• Identify opportunities to integrate AI across the marketing funnel.

• Drive automation initiatives to scale personalised engagement.

• Adopt responsible use of AI and ensure aligns with brand, compliance and transparency guidelines.

6. Measurement & Optimisation

• Monthly KPI reporting including engagement, traffic, bounce rates, conversion and ROI.

• Produce insights and recommendations for continuous improvement.

• A/B test messaging, creative and workflows to optimise performance.

Key Skills & Competencies

• Strong social media experience and passion

• Data analysis, segmentation and optimisation

• Understand ABM strategy and execution

• HubSpot expertise (automation, scoring, workflows)

• AI-enabled prospecting and personalisation

• Content creation for digital performance

• Digital performance analytics and reporting

• Good understanding of funnel metrics and attribution

Experience & Qualifications

• Proven experience in a B2B (tech preferably) digital demand generation, or growth marketing role.

• Strong background in digital campaign execution, automation and lead management.

• Experience using HubSpot or similar marketing automation systems, word press and strong Adobe skills.

• Demonstrated capability in ABM and data led targeting.

Personal Attributes

• Excellent verbal and written communication skills.

• Analytical and performance driven.

• Fast learner with an innovation mindset.

• Highly organised and execution focused.

• Strong communicator with digital storytelling abilities.

SALARY & BENEFITS

· Salary is based on experience and location.

· Benefits include:

· Company Shares Scheme, Pension, Medical Insurance, Financial Planning Support, Death in Service, Medicash Healthcare Cash Plan, Permanent Total Disability Insurance, Enhanced Maternity/Paternity/Adoption Pay, Company Sick Pay, Hybrid Working, Investment in personal and professional training, Professional Memberships, Health checks, Wellbeing training and support, Employee Assistance Program, Flu jabs, Eyecare and of course paid holiday.

WORK ENVIRONMENT

Axians is a fun and growing business both in the UK and globally. We are part of a network of businesses where you can learn from and work with peers worldwide to help you achieve your ambitions. Supporting our employees and customers is at the heart of who we are. This means we can support a hybrid work environment, but we always work best in teams in person, either in our offices or on customer sites.

ABOUT US

Axians UK is a technology services partner that delivers transformative solutions to accelerate our customers’ ambitions in today’s ever-changing world. Whether they need tried-and-tested platforms or cutting-edge innovation, we commit to customer excellence and invest in long-term thinking.

The strength of Axians’ global network as part of VINCI Energies means our customers can rely on our incredible people to deploy technology that achieves critical operational outcomes, wherever you are and whatever your need.