Digital Marketing Assistant

Are you ready to continue your career in Marketing while gaining invaluable experience supporting our Popin team? Look no further! We're on the hunt for a proactive and creative Digital Marketing Assistant to join our forward-thinking team.

Why You’ll Love This Role:

1. Content Creation, Design & Creativity: You’ll create engaging and high-quality content for our website, blog, and social media channels, compliant with branding guidelines. Generate high-quality multimedia showcasing our vehicle graphics projects. Copywrite for marketing materials across multiple channels.
2. Ownership: You’ll have the freedom to take real ownership of marketing here at Popin. With guidance from managers, you will have the opportunity to take the wheel and make this role your own with a self-motivated mentality.
3. Social Media Management: Develop and execute social media content calendars to ensure consistent and relevant posts. Monitor and engage with followers by responding to comments and messages in a timely manner. Use analytics tools to track social media performance and suggest improvements.
4. Email Marketing: Assist with creating and executing email marketing campaigns, including designing templates, writing content, and analyzing results. Segment email lists and personalize content to target specific customer segments.
5. SEO and Website Optimization: Improve website SEO, ensuring our content ranks well in search engines. Conduct keyword research and optimize website content accordingly. Monitor website traffic and provide recommendations for enhancing the user experience.
6. Online Advertising: Develop and execute online advertising campaigns. Monitor advert performance, make adjustments, and provide regular reports to the management team.
7. Analytics, Reporting & Research: Gather and analyze data from various digital marketing channels to track key performance indicators. Prepare regular reports on digital marketing campaign performance, providing insights and recommendations for improvement.
8. Additional Responsibilities: Be involved in the planning and budgetary control of all digital marketing. Continually review and monitor the security of company websites and other digital assets. Implement and manage cybersecurity and other security software as required. Be accountable for the implementation of a backup and disaster recovery strategy for the company website. Monitor stock and replenish the office Tuck Shop.

What We’re Looking For:

• Self-motivated with the drive to set and achieve tasks and targets based on well-planned and executed research.
• Excellent time and project management skills.
• Degree in Marketing, Digital Marketing, Design, or a related field, or equivalent experience demonstrated with a strong portfolio of work.
• Proficient in graphic design tools like Adobe Creative Suite.
• Strong writing and editing skills with attention to detail.
• Excellent photography and video skills.
• Experience in a similar role, working with SEO, Google Analytics, marketing strategy, and content management.
• A people person who enjoys engaging with clients across multimedia channels.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make data-driven recommendations.
• Experience with email marketing platforms like MailChimp.
• A passion for the automotive industry!

Perks of the Job:

Popin, Unit 3, 4 Tollgate Cl, Cardiff CF11 8TN

Department: 015 PopIn Graphics

Job Title: Digital Marketing Assistant

Experience: Higher education in Digital Marketing, SEO, or other relevant education.