Director of Creator Growth

Director of Creator Growth

Location: Remote / Hybrid – California, New York, Texas, Colorado, Washington, Nevada and New Jersey
Compensation: $150,000–$200,000 USD OTE
Working Pattern: Full-time | Flexible working
Office: Hybrid working preferred for candidates based in Los Angeles or New York (2 days per week). Fully remote working available in the approved states.
Travel: Occasional travel required

About the role

We are seeking an experienced Director of Creator Growth to lead the acquisition and development of high-performing creators for a rapidly expanding social commerce and creator monetisation business.

This is an exciting opportunity for a commercially driven individual with a strong background in the creator economy, influencer marketing or affiliate marketing. You will be responsible for identifying, engaging and recruiting creators who generate measurable revenue through affiliate partnerships and social commerce.

The successful candidate will understand how creators build and monetise their audiences, where to find high-potential talent and how to develop partnerships that deliver genuine commercial value.

This is a hands-on leadership position. Initially, you will take ownership of creator recruitment, building relationships and developing a strong acquisition pipeline yourself. Over time, you will establish the strategy, processes and team required to scale creator growth across the business.

The business has already generated close to $1 billion in retailer sales through its creator commerce platform and is now investing heavily in expanding its social commerce operations.

What you will do

• Lead the acquisition and recruitment of high-performing creators who generate meaningful affiliate revenue and product sales.
• Identify and engage commerce-driven creators across platforms including Instagram, TikTok, LTK, ShopMy and Amazon Storefront.
• Build and manage a strong pipeline of prospective creators, from initial sourcing and outreach through to onboarding and long-term partnerships.
• Develop compelling commercial propositions and partnership offers that encourage creators to join the platform and maximise their earning potential.
• Build authentic relationships with creators, understanding their businesses, audiences and monetisation strategies.
• Identify high-potential creators through industry research, data analysis, events, conferences and creator communities.
• Drive creator onboarding into affiliate programmes and support creators in developing successful monetisation strategies.
• Monitor performance metrics including gross merchandise value (GMV), conversion rates, affiliate revenue and individual creator earnings.
• Develop a repeatable creator acquisition strategy that can be scaled as the business grows.
• Work closely with marketing, product, analytics and senior leadership teams to improve creator acquisition and commercial performance.
• Establish best practices, processes and performance measures to support a growing creator community.
• Build and develop a high-performing creator acquisition function, including the potential to recruit and lead a dedicated team as the business expands.

What we are looking for

• 8+ years of experience within the creator economy, influencer marketing, affiliate marketing or social commerce.
• Proven experience recruiting, onboarding and building partnerships with commerce-driven creators.
• Strong sales and business development experience, with a track record of developing pipelines, negotiating partnerships and closing commercial opportunities.
• Demonstrable experience onboarding creators into affiliate programmes and helping them monetise their content and audiences.
• Strong understanding of affiliate monetisation, conversion dynamics and creator earnings models.
• Deep knowledge of the creator landscape, including relevant platforms, communities, conferences and industry events.
• Experience building and managing creator acquisition pipelines, including sourcing, outreach, engagement and conversion tracking.
• Commercially minded with the ability to interpret performance metrics such as GMV, conversion rates and earnings per creator.
• Experience using CRM and pipeline management tools such as HubSpot or Salesforce.
• Strong relationship-building, communication and negotiation skills, with the ability to establish credibility and trust with creators.
• A proactive, self-starting approach with the ability to operate strategically while remaining hands-on.
• Ability to manage longer sales cycles, maintain relationships and consistently convert opportunities into successful partnerships.

Ideal candidate: A commercially focused creator acquisition specialist who combines strategic thinking with a hands-on approach. You should enjoy building relationships, sourcing new opportunities, closing partnerships and developing scalable growth strategies that directly contribute to business revenue.

Package

• Competitive compensation package with an advertised OTE of $150,000–$200,000 USD.
• Equity participation.
• Competitive 401(k) retirement plan with employer matching.
• Comprehensive medical, dental and vision insurance.
• Life insurance, short-term and long-term disability coverage.
• Paid maternity, paternity and medical leave.
• Flexible working arrangements and paid holidays.
• Learning and development programmes.
• Employee wellness resources and team events.
• Opportunity to play a significant role in the growth of an expanding social commerce business.

About the business

You will be joining an established performance marketing and ecommerce technology business operating across the US, UK, EMEA and APAC.

The business works with major retailers, publishers, brands and content creators, helping generate measurable sales through performance marketing, affiliate technology and social commerce.

Its creator commerce platforms connect influential content creators with leading brands and retailers, helping creators turn product recommendations into revenue through affiliate partnerships.

With close to $1 billion in retailer sales already generated through its creator commerce operations and further expansion planned, this is an excellent opportunity to join a business investing heavily in the future of social commerce.

Location and working arrangements

This position is open to candidates based in California, New York, Texas, Colorado, Washington, Nevada or New Jersey.

• Los Angeles or New York: Hybrid working, with a preference for 2 days per week in the office.
• Texas, Colorado, California, Washington, Nevada or New Jersey: Fully remote working is available.

Occasional travel may be required to attend creator events, industry conferences and business meetings.

How to apply

If you have a strong background in creator acquisition, affiliate marketing or social commerce and are ready to take ownership of a major growth function, we would be interested in speaking with you.

Apply today to discuss the opportunity, compensation package and how you could help shape the next stage of growth.