Head of Demand Generation (B2B - Travel)
£43.2 - £49.6 per hourEstimated
Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high–performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results.
Client Details
A global travel brand
Description
- Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
- Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels
- Own digital marketing performance, budget optimisation and ROI across multiple international markets
- Drive website optimisation and conversion rate improvement through testing, analytics and personalisation
- Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey
- Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance
- Oversee reporting, attribution and performance dashboards to inform strategic decision–making
- Shape global SEO and organic growth strategies alongside content and digital teams
- Lead, mentor and develop high–performing international marketing teams while establishing consistent ways of working across regions
Profile
You'll be an experienced B2B growth marketing leader with a proven track record of building demand generation engines that directly impact commercial performance.
Essential experience
- 10+ years' experience in demand generation, digital marketing or growth marketing
- Experience leading international B2B marketing teams (Essential)
- Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing
- A data–driven approach with experience managing marketing–attributed pipeline, revenue and ROI
- Strong commercial acumen and experience working closely with sales leadership
- Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
- Experience leading distributed teams and driving performance across multiple regions
Job Offer
65k – 70k
Bonus
Good Benefits
Hybrid working – 3 days a week onsite (London)
Vacancy posted 7 days ago
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