Delegate Acquisition Manager

About Us

ISMG is a global intelligence firm and media powerhouse, leading the way in cybersecurity, enterprise IT, and digital transformation. With 10+ brands, 38 digital media properties, and over 400 premier events annually —ISMG connects a network of over 2M executives, decision-makers, and innovators with the insights and opportunities they need to stay ahead.

Each ISMG event is carefully curated to provide high-impact education and engagement for cybersecurity professionals. Our Executive Roundtables bring together high-level leaders and decision makers around the world, providing them with a platform to share informed perspectives and offer actionable solutions to their cybersecurity challenges. These discussions also provide opportunities for ISMG's client base, across security and technology vendors, to identify potential sales leads and increase their brand exposure with their target audience.

The Opportunity

ISMG is seeking a Delegate Acquisition Manager to join our dynamic Global Events team and drive attendee recruitment and community management for our vendor-sponsored Roundtable Event portfolio.

In this role, you will focus on understanding the target audience of our client sponsors and utilizing a variety of strategies to identify, attract, and secure qualified guests for each assigned event, ensuring attendance goals are met and client satisfaction is achieved. You’ll be engaging with high-level cybersecurity and information security delegates around the world, so the ability to operate in each coastal time zone, as necessary, is imperative.

If you are highly skilled in audience development/delegate recruitment, are collaborative and strategic, and passionate about accelerating your career in the events space while engaging with some of the smartest people in the cybersecurity industry, then this is the opportunity for you!

What You'll Be Doing

• Satisfying attendance and registration goals for assigned Executive Roundtable events, converting executive leadership prospects into event participants.

• Identifying and pursuing qualified attendees, leveraging our internal contact database and defined smart lists, conducting independent research via LinkedIn/other relevant channels, and networking with industry professionals for referrals.

• Utilizing a variety of strategies and tactics to connect with attendee prospects, including phone call, Social Media/LinkedIn, and/or email, to generate event interest and secure registrations.

• Creating and managing email invitations, utilizing A/B testing, and analyzing email performance to improve response rates and increase conversions.

• Tracking attendance confirmations and limiting attrition through consistent communication with registrants throughout the event life cycle.

• Maintaining and nurturing a past attendee and prospect database utilizing ISMG’s CRM tools.

• Engaging in post-event conversations to collect feedback from attendees and gauge interest in attending future events.

• Monitoring industry trends and staying up-to-date on new marketing technologies and techniques.

What You Bring to the Table

• A Bachelor’s Degree or higher in Marketing, Events, or related fields.

• 3-5 years of experience in Event Recruitment, Delegate Acquisition or Sales, Audience/Attendance Development, or similar role.

• Experience supporting B2B events with cybersecurity and/or information technology industry exposure being a plus.

• Strong recruitment skills including the ability to effectively research markets, identify and qualify prospects, develop and implement outreach/messaging strategies, and produce high percentage conversation rates to attain goals.

• Ability to effectively navigate conversations with prospects, concisely convey event value propositions, and alter messaging based on a prospect’s individual interests.

• Strong communication skills, both written and verbal, and experience engaging with industry professionals and senior executives.

• Excellent organizational and time management skills with an ability to work independently in a fast-paced media and events environment.

• Multi-language capabilities is highly preferred.

Why ISMG?

• High-growth, global organization with clear momentum and market leadership

• Collaborative team of innovative thinkers and creative professionals

• Supportive culture that values autonomy and excellence

• Continuous learning and professional development 

Ready to be part of something bigger? Apply now or visit ISMG.io to learn more!