Content Marketing Specialist

Our client is looking for a highly skilled Content Marketing Specialist with experience in:

• Technical content creation (case studies, blogs, whitepapers, website copy, reports, user manuals).
• B2B, robotics, drone, or industrial tech environments.
• SEO-optimised content and landing pages.
• Website management via WordPress or Webflow.

Salary: Competitive

Location: Remote UK

Are you a skilled content professional who can turn complex technical detail into clear, compelling copy? Our client, an award-winning robotics company, is seeking a Content Marketing Specialist to drive content strategy across digital channels, working closely with teams across the business.

Ideal Candidate:

• 5 years of technical content creation experience, with a strong emphasis on Marketing.
• Background in a technical, B2B, robotics, drone, or industrial tech environment.
• Demonstrated ability to communicate complex technical concepts clearly.
• Business savvy, understanding business priorities and complexity of Sales processes.
• Fantastic English language both written and spoken.
• Comfortable working in a high-autonomy, high-variety role supporting multiple teams.

Nice-to-Have Technical Skills:

• Understanding of UAV systems, flight controllers, sensors, robotics hardware, automation software, or industrial control systems.
• Experience writing for technical audiences (engineers, operators, industrial decision-makers).
• Experience creating content around hardware products, electrical systems, or mechanical devices.
• Ability to script or storyboard product demo videos.

Benefits on Offer:

• Fully remote position.
• Permanent contract.
• Evolution in a dynamic, tech-savvy environment.
• Continuous training and growth opportunities.
• Join a Swiss Top 100 Start-up, ranked No.1 robotics start-up 23/24.

Key Responsibilities:

• Technical Content Creation.
• Produce high-quality written content (case studies, blogs, whitepapers, website, reports, user manual) on topics related to drones, robotics, automation, hardware / software systems, and industrial technologies.
• Translate complex engineering or product details into clear, compelling content accessible to technical and non-technical audiences.
• Create SEO-optimized articles and landing pages to increase organic traffic and technical authority.
• Digital and Social Media Content.
• Develop technical and product-focused content for Social Media and other platforms.
• Manage and update website content using WordPress or Webflow, ensuring accuracy in technical product descriptions and specifications.
• Support product launches, campaigns, and webinars with relevant digital content.
• Graphic and Multimedia Production (nice to have).
• Create clear, professional visuals using Canva or Figma, such as diagrams, infographics, and feature highlights.
• Edit short-form video clips, demos, product walkthroughs, or test-flight footage for social media or product pages.
• Data and Performance Optimization.
• Monitor content performance using GA4 and platform insights to guide ongoing improvements.
• Optimize content based on analytics, user behaviour, and SEO best practices.

Our client is a Swiss robotics company specialising in indoor drone inspections for hazardous environments including sewer management, hydro power, oil and gas, maritime, and chemical plants. Their flagship drone delivers over 20 minutes of flight time, doubling that of the nearest competitor, keeping people out of harm's way during confined space inspections. The team is passionate, ambitious, and close-knit, based primarily near Lausanne, and has been consecutively named a Swiss Top 100 Start-up.

Ready to take the next step in your career? Please send your CV and let's discuss if this is the right career move for you.