Product Marketing Executive
Hybrid / Remote (2-3 office days/2-3 home based Software Organisation
£40,000 - £50,000 + Benefits
Are you a creative and data-driven B2B marketer looking to take ownership of product marketing initiatives in a global software business?
We are seeking a Product Marketing Executive to help drive awareness, lead generation, customer engagement and product adoption across a growing portfolio of software solutions. Working closely with Product Management, Sales and Marketing teams, you will play a key role in delivering go-to-market programmes, creating compelling messaging, managing campaigns and leveraging AI-powered marketing tools to improve performance and business outcomes.
This is an excellent opportunity for an ambitious marketing professional who enjoys combining strategic thinking with hands-on campaign execution in a fast-paced software environment.
As Product Marketing Executive, you will:
- Execute product marketing campaigns aligned to product roadmaps and commercial objectives
- Support go-to-market initiatives for new product launches and enhancements
- Develop product messaging, positioning and value propositions
- Create sales enablement content, presentations, customer-facing materials and marketing collateral
- Drive demand generation activities and support lead nurturing programmes
- Monitor campaign performance, ROI, conversion rates and pipeline contribution
- Analyse marketing data and provide recommendations for continuous improvement
- Track market trends, customer needs and competitive activity
- Manage digital marketing assets and ensure content remains accurate and compliant
- Collaborate with Product, Sales and Marketing teams across international markets
AI-Enabled Marketing
A key aspect of this role is the practical application of AI within modern marketing operations. You will:
- Utilise AI tools to support content creation, audience targeting, campaign execution and optimisation
- Apply AI-driven approaches to lead scoring, segmentation and marketing efficiency
- Develop repeatable AI-assisted workflows to improve productivity and consistency
- Ensure AI-generated content aligns with brand standards, data privacy and compliance requirements
- Help promote AI best practices throughout the marketing organisation
You'll ideally have:
- 1-2 years' experience in B2B software Product Marketing
- Practical experience with AI-driven marketing platforms and workflows or experience of using AI for market and competitve analysis, collateral support and lead gen
- Healthtech/healthcare sector experience
- Experience with one of HubSpot, Marketo, Salesforce or Dynamics
- Strong communication and stakeholder management skills
- Excellent organisational and project management capabilities
£28k - £32k per annum
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