Data Business Analyst

Welcome Break Support Centre, Newport Pagnell, Milton Keynes, Buckinghamshire, MK16 9EZ

Pay up to £55,000 plus fantastic benefits, bonus scheme & discounts

This role operates on a hybrid basis, with flexible days spent in the office and flexible working from home. You will need to live within a commutable distance of Newport Pagnell.

What will your role look like?

As a Data Business Analyst at Welcome Break, you will play a vital role in shaping how data is captured, made available and used across the organisation. Sitting at the centre of our data ecosystem, you’ll partner with business teams across Hotels, Food & Beverage, Retail, Operations, Finance, and Marketing to translate business needs into clear data requirements.

The Data Business Analyst role brings an exciting opportunity to be part of the team building the data capabilities that are enabling better decision‑making and enhancing our guests experience, operational efficiency, and revenue optimisation at Welcome Break.

What a Data Business Analyst Is Responsible For

• Partner with stakeholders across UK teams as a trusted data advisor.
• Run discovery sessions and workshops to clarify questions and opportunities.
• Translate business needs into data use cases, KPIs, and insight requirements.
• Capture business definitions, context, and metric logic in clear documentation.
• Convert requirements into technical specs (source-to-target mappings, rules, transformations).
• Work with Data Engineers to shape pipelines, integration, and data models.
• Support Agile delivery: backlog refinement, prioritisation, sprint planning, acceptance criteria.
• Define and maintain KPI and metric definitions for consistency.
• Set data quality rules, validation criteria, and operational checks.
• Champion data stewardship, metadata, and governance best practice.
• Partner with BI/analytics teams to ensure data products meet user needs.
• Support UAT, data validation, and troubleshooting of new datasets and pipelines.
• Enable self-service by improving the accessibility and usability of data assets.
• Identify opportunities to drive revenue, efficiency, and guest experience improvements.
• Improve requirements, documentation, testing, and delivery standards.
• Contribute to a scalable modern data platform through reusable standards and assets.

Skills

Essential Skills & Experience for a Data Business Analyst:

• Minimum 5 years’ experience working as a Data Business Analyst, Business Analyst or in a comparable data-focused role.
• Domain expertise (hospitality/retail, finance & commercial analytics)
• Strong experience gathering, documenting, and managing business and data requirements.
• Proven ability to work with both business stakeholders and technical teams to deliver data-driven solutions.
• Experience working with Agile methodologies and delivery frameworks.
• Excellent stakeholder management, communication, and facilitation skills.
• Knowledge of data governance, metadata management, and data stewardship principles.

Desirable Skills For a Data Business Analyst

• Experience with BI tools like Power BI
• Technical depth (data governance/cataloguing, Azure/cloud platforms)
• Process expertise (data product thinking, MDM, change management & enablement)

What you’ll get as a Data Business Analyst at Welcome Break:

• Annual bonus scheme + competitive salary
• Hybrid and flexible working options
• 30 days’ holiday increase with service
• Contributory pension (after 3 months)
• Employee discounts (50% off onsite KFC, BK, Starbucks and Pizza Express to name a few)
• My Welcome Break discounts - savings at hundreds of retailers
• Structured career path and bespoke training
• Free on-site parking across the business
• Generous discounts on hotel rooms for you and family members
• Apprenticeship opportunities
• Enjoy free food in the office, from tasty breakfast rolls to selection of sandwiches, salads, and plenty of tea and coffee throughout the day!

Ready to become a Data Business Analyst? Apply through our careers page now.

About Welcome Break

Welcome Break is one of the UK’s leading motorway service operators, running 61 service areas and 31 hotels across the UK. Working for Welcome Break is not what it may seem to our everyday customer. When you come into one of our sites you will recognise your favourite brands such as Starbucks, Taco Bell, Subway, WHSmith, KFC, Pizza Express and Burger King, as well hotels under the Ramada and Days Inn brands. But what might come as a surprise is that we are all one team and that even with different uniforms, everyone works for Welcome Break.