Product Manager Diagnostics

Job ID: 31148721Company: Abbott LaboratoriesLocation: United Kingdom - MaidenheadJob Type: Full timeCategory: MarketingIndustry: HealthcarePosted Date: 2026-06-09About AbbottAt Abbott, we are committed to helping people live healthier, fuller lives through innovative healthcare solutions. Our Core Diagnostics business plays a critical role in delivering accurate, timely diagnostic information that clinicians rely on every day.We are now looking for a Product Manager, Core Diagnostics to help drive commercial performance and strengthen our portfolio across Region North Europe.The OpportunityAs Product Manager, you will work closely with the Core Diagnostics team to plan, implement and deliver impactful marketing strategies across the region. You will be responsible for tailoring global and regional campaigns to local market needs, supporting sales teams, and driving brand presence across multiple channels.This is a highly visible role, offering the opportunity to influence strategy, lead launches, and make a measurable impact on business growth.Key ResponsibilitiesMarketing & Commercial ExecutionDeliver regional marketing objectives, strategies and tactics for the Core Diagnostics portfolio (including Alinity, ARCHITECT and AlinIQ)Ensure consistency of messaging, campaigns and brand execution across Region North EuropeManage marketing budgets effectively within agreed limitsSupport the achievement of sales and margin targets for priority product areasMarketing Communications & CampaignsCreate compelling internal communications to inform and inspire regional teamsLead external communications across digital channels, social media, customer communications and trade publications, ensuring compliance with regulatory Ad/Promo requirementsDevelop editorial content, including articles and white papersDrive brand visibility through customer events, promotional activities and industry congressesProduct Lifecycle ManagementAct as the product expert for sales and management teams, supporting product training as requiredWork cross‑functionally with Quality, Regulatory, Service, Finance and Tender teams on product launches, updates and conversionsProvide timely regional input to Area and Global Marketing teams, including demand forecastingMarket Intelligence & InsightsConduct quarterly analysis of sales performance, market share and competitor activityPresent insights, trends and recommendations to senior marketing and sales stakeholdersDesign targeted, account‑specific campaigns to improve market penetrationWhat You’ll BringEssentialDegree‑level education in Business, Science or a related disciplineProven experience in tactical marketingStrong understanding of marketing principles in IVDHigh level of customer focus and ability to operate in a cross‑functional environmentStrong drive for results, influence and initiativeHighly DesirableDigital and social media marketing experienceCRM‑based campaign experience (e.g. Salesforce or similar)IVD market knowledge and/or relationshipsFinancial acumen with experience using ExcelWHAT WE OFFER As you’d expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at and on Twitter @AbbottNews.Skillstactical marketingivd market knowledgeproduct lifecycle managementdigital marketingsocial media marketingcrm-based campaign managementsalesforcemarket intelligencedemand forecastingregulatory compliancebudget managementstakeholder managementinternal communicationsexternal communicationseditorial content developmentcustomer event planningfinancial acumen