Insurance Services - Lead Country Commercial Manager - UK

ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: - Tide is available for UK, Indian, German and French SMEs - Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly - Over $300 million raised in funding - Over 2,800 Tideans globally - Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 - We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg About the team The Insurance Services team are responsible for driving adoption and usage of key insurance products for Small Business Owners. This includes a range of insurance products including public liability, employer liability, professional indemnity, tools & materials and device cover – with ambitions to significantly expand this product suite. These are sold to members and wider UK SMEs across multiple channels, and feature in ATL acquisition comms. The team works closely with Product, Finance, Business Insights, CRM and Operations teams to translate member and commercial insights into appealing product enhancements, effective positioning, and strategies to drive. About the role We’re looking for an exceptional Lead Country Commercial Manager to drive revenue growth from our existing Insurance products, to launch new products to market, and drive our external GTM (eg. ATL advertising with insurance products as the lead). You will sit at the heart of Tide’s commercial function, and be responsible for collaborating with cross-functional teams to understand product performance, uncover opportunities, and work across multiple areas to deliver.

This will require a relentless focus on the numbers and our members, product prioritisation, and detailed planning to ensure revenue targets are hit and customer lifetime value is always increasing. In this role, you will be responsible for the strategy and implementation of core activities to drive sales and renewals of Insurance. This requires close partnership with marketing teams to ensure seamless delivery of ‘always on’ campaign activity. This role will also own the strategy and launch approach for new product launches, ensuring that all channels and member touch points are considered. This includes end-to-end journeys and transaction channels. You’ll need to partner effectively with multiple stakeholders to make this happen. Some of the things you’ll be doing: - Revenue Ownership & Forecasting : Partner closely with Finance and key stakeholders to set, track, and refine financial projections for Insurance products, ensuring revenue accountability and proactive identification of risks and opportunities. - Analytics-Driven Insight: with the support of the BI team you will analyse member behaviour, segment audiences, and measure subscription cohort performance. You will then translate this data into clear recommendations that shape product prioritisation, pricing, positioning and communications. - Product Development: Leveraging the commercial and analytics insights, you will partner with the Product teams to address areas of opportunity.