SCIEX seeks a Global Marketing Manager for Clinical & Forensics to develop and execute worldwide marketing strategy for mass spectrometry products and solutions. The role combines market analysis, product positioning, campaign management, and cross-functional collaboration to drive demand and support commercial growth in clinical diagnostics and forensic applications.
Responsibilities
- Own global marketing strategy, positioning, messaging frameworks, and go-to-market priorities for Clinical & Forensics
- Lead demand-generation campaigns, define target audiences and creative direction, optimize marketing and sales qualified leads
- Develop differentiated value propositions and messaging using market insight, customer feedback, and competitive intelligence
- Lead product launch messaging and marketing readiness, create sales-enablement content and customer-facing materials
- Translate market priorities into integrated global marketing plans and partner with cross-functional teams to drive execution and effectiveness
Requirements
- Bachelor's degree in life sciences, marketing, business, or related field
- Global marketing, product marketing, or commercial experience in life sciences, diagnostics, or analytical instrumentation
- Demonstrated ability to develop marketing strategies, customer messaging, and go-to-market plans
- Experience creating and measuring demand-generation campaigns and sales-enablement materials
- Strong project management, communication, and cross-functional collaboration skills
- Ability to translate complex scientific and market information into customer-focused content
- Willingness to travel domestically and internationally for customer and business activities
Vacancy posted 2 days ago
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