TikTok Content Creator

At Accessorize we’re dedicated to offering accessories that enable all women to express themselves.  Since 1984 we’ve offered the accessories that make the outfit. 

We’re committed to giving back and supporting the community, particularly by working with charities that support women. We’re also constantly improving our sustainability efforts by making conscious choices with the materials we use and our production processes.  Our team designs in-house at our Notting Hill studio, and we source globally and ethically. 

Our first store opened in the iconic Covent Garden, a fashion-forward shopping destination both then and now. In the years since we've grown to include stores worldwide. 

Accessorize is now entering an exciting period of change. We're evolving our creative direction, attracting different audiences and thinking differently about how the brand shows up across every touchpoint.

TikTok is a major part of that ambition. This is an opportunity to help shape what Accessorize sounds, looks and feels like on TikTok, not simply inherit what already exists.

We’re looking for a TikTok-native Content Creator to become one of the creative forces behind Accessorize on TikTok.

This is a hands-on, ideas-first role for someone who instinctively understands the platform — what people are watching, sharing, commenting on and talking about — and can turn that understanding into distinctive content for Accessorize.

The successful applicant will be responsible for helping us build a recognisable, entertaining and culturally relevant TokTok presence, creating content that feels native to the platform while remaining unmistakably Accessorize.

You won’t just execute briefs – we want someone who brings ideas to the table, spots opportunities before everyone else and is comfortable picking up a phone and making them happen. From bags and jewellery to piercing, gifting, travel and the everyday moments accessories are part of, you’ll find fresh ways to put Accessorize into the conversation.

What the TikTok Content Creator will do…

Create:

• Concept, film, edit and publish TikTok-first content from idea through to execution.
• Create a consistent flow of reactive and planned content across the week.
• Be comfortable appearing in front of the camera as well as directing colleagues, creators and talent.
• Turn products, campaigns and cultural moments into content people actually want to watch.
• Comfortable shooting and editing your own content, with a strong eye for lighting, sound, framing, editing and storytelling.
• Able to understand what makes content feel native, watchable and culturally relevant.
• Able to interpret a brief but also challenge it and bring your own creative instinct.
• Create everything from quick reactive TikToks to recurring formats, series and bigger storytelling moments.
• Capture content in our Head Office, stores, piercing studios, events and on location.
• Create across a range of formats — from product and styling content to talk-to-camera, tutorials, reactions, lifestyle content, vox pops, street interviews, events and other entertainment-led formats.
• Work with products in creative, unexpected and entertaining ways.
• Comfortable working within brand guidelines while still making content feel spontaneous and authentic.
• Interested in building a genuine, longer-term relationship with the brand rather than simply producing one-off pieces of content.

Think TikTok First:

• Live and breathe TikTok culture, trends, sounds, creators, humour and emerging formats.
• Spot trends early and understand which ones are right for Accessorize — and which ones aren't.
• Bring original ideas, rather than relying solely on trending formats.
• Help develop recurring formats and recognisable content franchises that Accessorize can own.
• Find opportunities to join cultural conversations quickly and naturally.
• Understand the difference between content that feels like an advert and content people choose to watch.
• Own the day-to-day momentum of the channel, creating a consistent flow of content rather than waiting for campaigns or briefs to land.
• Be proactive rather than brief-dependent — constantly bring opportunities, ideas and formats to the team and be comfortable turning an idea into content without needing a lengthy production process.
• Work at the speed of the platform — able to spot an opportunity, develop an idea, shoot and edit it quickly enough that it still feels culturally relevant.

Build Community:

• Help make Accessorize feel like a personality, not just a brand account.
• Understand our audience and create content that speaks naturally to them.
• Work with the Social team on reactive community content, comments and responses.
• Identify opportunities to turn comments, customer questions and conversations into content.
• Help build a community that wants to interact with and return to the Accessorize account.

Work Across the Brand:

• Partner closely with Social, Marketing, Paid, PR, Influencer, Buying and Retail teams.
• Be one of the recognisable faces of Accessorize on TikTok, building a genuine connection with our audience while ensuring the channel feels bigger than any one individual.
• Translate key commercial moments into compelling TikTok ideas — from a new bag drop to Christmas gifting.
• Work with our creator and influencer network to capture collaborative content.
• Attend shoots and events to capture TikTok-native behind-the-scenes and reactive content.
• Work closely with stores and colleagues to find brilliant personalities and stories from across the business.
• Have a natural affinity with the Accessorize world — fashion, jewellery, accessories, beauty, travel, gifting and the way our customers actually live — and feel credible representing the brand on camera.

Learn & Optimise:

• Understand what is performing and, importantly, why.
• Track views, watch time, engagement, shares, saves, follower growth and other relevant performance indicators.
• Use performance insights to evolve formats and generate new ideas.
• Test different hooks, edits, lengths, formats and storytelling approaches.
• Share TikTok trends, learnings and opportunities with the wider team.

What Accessorize is looking for:

• Experience creating social-first content is preferred, whether that's for a brand, agency, publisher, creator account or your own channels.
• Strong knowledge of TikTok and its constantly evolving culture.
• Experience shooting high-quality content on a phone.
• Strong short-form video editing skills.
• Experience with tools such as CapCut, TikTok editing tools and/or relevant Adobe software
• An understanding of hooks, retention and TikTok storytelling.
• Confidence interpreting basic social performance data.
• A portfolio or TikTok account demonstrating your creative ability.
• We're more interested in what you can make than where you've worked.
• Naturally creative with a constant stream of ideas.
• Confident filming and editing content independently.
• Comfortable both behind and in front of the camera.
• Highly tuned into TikTok, fashion, accessories, beauty and wider culture.
• Fast and instinctive, able to spot something in the morning and create around it that afternoon.
• A strong visual storyteller with an eye for fashion and styling.
• Funny and culturally aware without forcing "brand humour".
• Comfortable approaching people and encouraging colleagues or customers to participate in content.
• Commercially minded enough to understand that great content ultimately needs to build the brand and help drive consideration and sales.
• Organised enough to balance reactive TikTok content with planned campaigns and launches.

What Monsoon Accessorize will offer:

• Competitive salary
• 23 days holiday with the option to purchase additional holiday through our salary sacrifice scheme
• Bonus day off each year after 6 months' service
• A pension that you will automatically be enrolled in after 3 months
• Life assurance (subject to participating in the pension scheme)
• A flexible working approach
• Early pay day Friday finish
• A generous staff discount with up to 50% discount on our products
• Interest-free season ticket loans
• Additional discounts such as Westfield discount, Taste card membership, etc.

At Monsoon Accessorize we don’t focus only on what we do, we also care about how we do it. Our values and the way we behave are important to us.

We are committed to creating a diverse and inclusive workforce and an environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people and are an equal opportunity employer. We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will also consider flexible working requests for all roles, unless operational requirements prevent otherwise.