Senior Social & Community Manager

Senior Social & Community Manager 

We are capsule. group  capsule. group is a multi-lens marketing house built across Communications, Consumer, Community and Creative.  We connect brands with people through culturally relevant campaigns, earned influence, creator communities, IRL consumer moments, digital storytelling and commercially focused brand building. 

Our work is built around the red thread: the strategic idea that every touchpoint should connect. From press and partnerships to creators, content, retail activations and live experiences, we build integrated campaigns designed to create visibility, conversation, relevance and measurable impact. 

We work across beauty, wellness, lifestyle, aesthetics and consumer health, supporting brands including Laneige, Aestura, Batiste, Bubble, CurrentBody, Debbie Thomas Clinic, Dermatica, Dr Reju-All, HERO, Lumene, Mario Badescu, Reborn Longevity and SACHEU.  As Capsule Group continues to evolve, community is central to our next chapter.

We are looking for a Senior Social & Community Manager who understands how modern brands are built: not through isolated channels, but through connected ecosystems of influence, content, experience and culture. 

About the role 

At capsule. group, we do not believe social, influencer, events and partnerships should operate in silos.  The strongest campaigns are connected. They move fluently between digital and physical spaces, turning brand moments into content, conversation, credibility and community. 

As Senior Social & Community Manager, you will sit at the centre of this approach. This is a strategic and hands-on role responsible for leading integrated social, influencer and community campaigns that bridge the physical and digital worlds. 

Whether launching a retail activation, creator event, product seeding campaign, consumer experience or always-on community programme, you will ensure every idea lives beyond a single moment — extending into social content, creator advocacy, earned conversation and measurable brand impact. 

Working across beauty, wellness, lifestyle and aesthetics brands, you will lead campaigns that combine social strategy, influencer marketing, partnerships, community engagement and cultural insight to build brands people actively want to be part of.  You will work closely with our Communications, Consumer, Creative and Community teams to ensure every campaign is connected by one clear strategic narrative. 

What we offer 

Competitive salary and benefits package 

Pension scheme 

Health and wellbeing support, including an employee assistance programme 

Four additional digital detox days each year 

Ongoing learning and professional development 

Recognition initiatives celebrating exceptional work 

One paid volunteering day each year 

Opportunity to shape campaigns for leading beauty, wellness, lifestyle and aesthetics brands 

A collaborative agency culture built around creativity, ambition, accountability and growth 

The role

As Senior Social & Community Manager, you will lead integrated campaigns that connect influencer marketing, social media, partnerships, community and live experiences into one seamless customer journey.  You will oversee campaign strategy from initial brief through to delivery and reporting, ensuring activity not only performs online, but creates genuine cultural relevance and commercial value for clients. 

You will also play an important role in mentoring junior team members and helping shape Capsule Group’s evolving community offering. 

Key responsibilities

Community and social strategy

Develop integrated community and social strategies across beauty, wellness, lifestyle and aesthetics brands. 

Create campaigns that connect influencer activity, social content, partnerships, earned media and live experiences into one cohesive customer journey. 

Build communities rather than passive audiences, creating meaningful engagement across platforms and touchpoints. 

Identify emerging cultural moments, social trends and consumer behaviours to keep clients ahead of the market. 

Develop campaign narratives that extend beyond social media into real-world experiences, partnerships and brand-building moments. 

Ensure community strategy supports wider commercial objectives, from awareness and advocacy to retail visibility and conversion. 

Influencer campaign management 

Lead the planning and delivery of earned and paid influencer campaigns from briefing through to reporting. 

Develop creator casting that is aligned with brand positioning, audience strategy and campaign objectives. 

Manage influencer negotiations, contracts, timelines and deliverables. 

Oversee campaign budgets and performance, ensuring strong value, accountability and ROI. 

Build long-term relationships with creators, talent managers and industry partners. 

Identify new creator communities, emerging talent and credible voices across beauty, wellness, lifestyle and culture. 

Social campaigns 

Develop platform-first campaign strategies across Instagram, TikTok, YouTube, Pinterest and emerging channels. 

Create content plans that maximise reach before, during and after key campaign moments. 

Work alongside the Creative team to shape social-first content that is culturally relevant, brand-right and commercially useful. 

Ensure campaign messaging remains consistent across all channels and touchpoints. 

Monitor campaign performance and optimise activity throughout delivery. 

Translate platform trends into strategic recommendations without chasing short-term noise. 

Bringing IRL into the digital space 

Work closely with the Consumer and Events teams to ensure every live activation has a clear social and creator strategy. 

Develop content capture plans that maximise the longevity and reach of each campaign. 

Create opportunities for user-generated content, creator storytelling and community participation. 

Build campaigns that transform physical experiences into digital conversation. 

Ensure influencer attendance, partnerships, event content and social amplification work together to extend reach beyond those physically present. 

Partnerships  Identify and develop strategic brand, creator, cultural and retail partnerships. 

Manage collaborative campaigns that strengthen brand relevance and community engagement. 

Build relationships with key cultural voices, creators, talent managers and industry stakeholders. 

Spot partnership opportunities that can deepen community value and unlock new commercial opportunities for clients. 

Client leadership 

Act as a day-to-day strategic lead across relevant client accounts. 

Present campaign ideas, social strategies and performance reports with confidence and clarity. 

Build trusted client relationships through proactive communication, strategic thinking and strong delivery. 

Identify opportunities to expand campaign scope and grow accounts. 

Bring commercial awareness to client conversations, ensuring ideas are both creative and commercially grounded. 

Reporting and performance 

Monitor campaign KPIs across influencer, social and community activity. 

Analyse campaign performance and provide clear, actionable insights. 

Produce client reports demonstrating impact across reach, engagement, earned media value, creator performance, community growth and content output. 

Continually optimise campaigns based on data, learnings and performance. 

Help define what effective community measurement looks like within Capsule Group’s integrated model. 

Team development  Mentor and support Community Executives and Managers. 

Share best practice across influencer marketing, social strategy, community building and campaign delivery. 

Help develop internal processes that improve efficiency, consistency and campaign quality. 

Foster collaboration across Communications, Consumer, Creative and Community teams. 

Contribute to a culture of high standards, clear thinking and connected delivery. 

About you 

You are someone who naturally sees the bigger picture.  Rather than viewing influencer marketing, events, social media and partnerships as separate disciplines, you understand how they work together to build modern brands.  You are equally comfortable developing strategy, managing creators, presenting to clients and overseeing campaign delivery.

You understand internet culture, but you also value real-world experiences and know how to turn one into the other.  You are commercially aware, culturally curious and highly organised. You can move between creative ideas, client management, reporting and delivery without losing the strategic thread. 

Most importantly, you are excited by the opportunity to help brands build meaningful communities, not simply chase impressions. 

Essential experience and skills 

5+ years’ experience in social media, influencer marketing or community management within an agency or brand environment. 

Proven experience managing both earned and paid influencer campaigns.  Strong understanding of social-first campaign development. 

Experience managing integrated campaigns spanning influencer, social, partnerships and live activations. 

Excellent knowledge of Instagram, TikTok, YouTube, Pinterest and emerging social platforms.  Strong client management and presentation skills. 

Experience overseeing campaign budgets and timelines. 

Excellent copywriting and communication skills. 

Ability to interpret campaign data and translate insights into strategic recommendations. 

Highly organised, with the ability to manage multiple campaigns simultaneously. 

Experience mentoring junior team members. 

Strong commercial awareness and understanding of campaign ROI. 

Desirable experience 

Experience working across beauty, wellness, lifestyle, aesthetics or luxury brands. 

Experience delivering retail marketing or launch campaigns.  Knowledge of paid social, content amplification and creator whitelisting. 

Experience using influencer management and reporting platforms. 

Existing network of creators, talent managers and cultural partners.  Experience supporting content production at live events. 

Understanding of how earned media, social, creator and IRL activity can work together to build brand visibility. 

Success in this role  In your first 12 months, you will have: 

Delivered integrated campaigns that connect social, influencer, partnerships, earned media and live experiences. 

Strengthened Capsule Group’s reputation as an agency that builds culturally relevant, commercially impactful brand communities. 

Established trusted relationships with clients, creators and partners. 

Developed measurable community growth across multiple client accounts. 

Mentored junior team members and contributed to the continued growth of the Community team. 

Helped evolve Capsule Group’s red thread approach by ensuring campaigns move fluidly between IRL experiences and digital storytelling. 

Created work that delivers lasting relevance beyond the moment, with clear evidence of impact.