General Manager- Birmingham City FC
£70k per annumJob Description
General Manager – Birmingham City FC, Birmingham
Full-Time / Permanent
up to £70k + excellent benefits including healthcare, wellbeing support, 23 days' annual leave plus bank holidays, life assurance, meals on duty, and more.
We’re looking for...
A passionate, data-driven leader who can inspire teams to deliver best-in-class food and beverage experiences at Birmingham City Football Club.
This role carries full accountability for creating an exceptional matchday and non-matchday hospitality offering that reflects the club’s ambition, heritage, and growing vision—across high-volume kiosks and bars, premium lounges and boxes, major conferences and events, and an expanding fan zone and external estate.
This is a flagship opportunity for a dynamic and inspirational senior hospitality professional, experienced in operating at scale across stadiums, live events, conferences, and complex multi-outlet environments. We’re seeking a true people leader and food enthusiast with the capability to drive consistency, quality, and innovation at benchmark and global standards.
You will be at the heart of the club’s long-term transformation, playing a key role in its journey towards a new Sports Quarter. This includes helping position St. Andrew’s at Knighthead Park as a leading reference venue within the Levy portfolio and across UK and global stadia.
Working in close partnership with the club, Levy, and a network of third-party and street food partners, you will lead the evolution of a joined-up, best-in-class hospitality ecosystem. This role is not about maintaining the status quo—it’s about driving new concepts, increasing spend per head, and redefining fan experience across all touchpoints.
About Levy
Levy is about elevating experiences. As a leading global hospitality partner, we design and deliver unforgettable guest moments that prioritise people and the planet.
Trusted by iconic venues and sporting institutions, we bring innovation, insight, and operational excellence to every partnership—working collaboratively with clubs and partners to create industry-leading, future-focused hospitality destinations.
The Role
Planning
Collaborate closely with Birmingham City FC leadership and Levy stakeholders to define and deliver clear, measurable strategic plans
Work with the club and Levy leadership to position Birmingham City Football Club as a flagship, benchmark venue within the Levy portfolio—piloting new concepts, technology, and fan experience innovations
Maintain a structured, data-led, and results-driven approach with a focus on continuous improvement
Monitor football, retail, and hospitality trends to ensure the club remains competitive at a Premier League and global stadia standard
Lead planning and delivery of capital projects, fan experience enhancements, and future-facing initiatives aligned to the Sports Quarter vision
Operations
Own and lead the delivery of exceptional food, beverage, and service standards across a complex, multi-outlet stadium environment
Ensure full operational readiness across high-volume matchdays, premium hospitality, conferences, and large-scale external events
Lead the continuous evolution of retail, bar, and hospitality concepts to ensure Birmingham City FC is recognised for industry-leading fan and guest experiences—not just matchday execution
Coordinate multiple partners, including street food operators and external vendors, to deliver a consistent, seamless experience across internal outlets, fan zones, and external spaces
Drive a fan-first, experience-led culture across all teams and touchpoints
Maintain best-in-class quality, presentation, and service standards aligned with brand and global benchmarks
Oversee supplier and partner relationships to ensure quality, innovation, and cost control
Lead health & safety and compliance across all areas of the operation
Act as the senior operational link between the club, Levy, partners, and internal teams
People
Build and lead a high-performing, scalable team structure across permanent and event-based workforce
Develop and execute recruitment, training, and deployment strategies for high-volume operations
Create an engaged, high-energy culture centred on pride, accountability, and delivering exceptional fan experiences
Drive performance through clear KPIs, coaching, and succession planning
Ensure strong, consistent communication across all levels and functions
Recognise and reward performance while fostering long-term talent development
Maintain full HR, legal, and compliance standards
Financial & Business Development
Hold full accountability for financial performance across a complex, multi-channel F&B operation
Treat the stadium as a multi-channel business, leveraging data, insight, and fan feedback to grow revenue across retail, hospitality, conferencing, and external events
Partner with Finance to deliver robust forecasting, budgeting, and P&L management
Drive revenue growth through innovation, commercial strategy, and enhanced guest experience
Continuously identify opportunities to increase spend per head while protecting margin and quality
Build strong commercial awareness and accountability across all departments
What We’re Looking For
Proven senior leadership experience in large-scale, multi-site or complex F&B operations
Strong background in stadiums, arenas, or high-volume event environments
Experience managing diverse, multi-channel hospitality operations
Demonstrated ability to operate at scale and deliver against benchmark or best-in-class standards
Strong stakeholder management, including working with club executives, partners, and external brands
Passion for people development and building high-performing teams
Strong food, drink, and hospitality expertise
Track record of delivering innovation, change, and business growth
Commercially astute with full P&L accountability
Excellent communication, influencing, and leadership skills
Resilient, adaptable, and solutions-focused
Flexibility to work evenings and weekends aligned to the football calendar
What You’ll Get in Return
Competitive salary with bonus and full benefits package
23 days' holiday + bank holidays + birthday off + holiday purchase scheme
Healthcare & wellbeing support (Aviva Digicare, Medicash)
24/7 Employee Assistance Programme
Enhanced family leave benefits
Discounts on shopping, entertainment, and fitness memberships
Pension scheme & life assurance
Ongoing training and career development
Meals on duty
Why Join Us?
Levy UK & Ireland, part of Compass Group, partners with leading venues and clubs like Birmingham City FC to deliver world-class hospitality.
This is a unique opportunity to shape a flagship operation within a transformative club environment—working at the forefront of fan experience, innovation, and large-scale hospitality.
You’ll play a central role in defining the future of hospitality at Birmingham City FC, helping set new standards for the industry while creating unforgettable experiences for fans and guests alike.
£70k per annum
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