Data Insights Lead

Turn data into headlines with a Data Insights Lead opportunity that combines analytical expertise, creative thinking, and media insight to shape award-winning Digital PR campaigns.

Company Overview
The Opportunity Hub UK is recruiting on behalf of a leading digital marketing agency specialising in SEO, Digital PR, and Social Media. This innovative agency partners with ambitious brands to deliver creative, data-driven campaigns that generate meaningful media coverage and measurable business results. With a collaborative culture and a strong focus on innovation, the agency continually invests in emerging technologies, research methodologies, and professional development.

Job Overview
This Data Insights Lead role is ideal for an experienced data, research, or insights professional with a passion for storytelling and media. As a Data Insights Lead, you will lead the research and development of data-led Digital PR campaigns, transforming complex datasets into compelling stories that capture journalists' attention and drive media coverage.

Working closely with PR, Creative, SEO, and Client Services teams, the Data Insights Lead will challenge campaign briefs, develop robust research methodologies, and identify unique opportunities that strengthen campaign concepts. You will have extensive knowledge of data sources, from government datasets and public records to APIs, web scraping tools, and emerging AI-powered research methods, using these to uncover unique insights that elevate campaign ideas from good to genuinely newsworthy.

The Data Insights Lead will also play a key role in driving innovation across the agency by introducing new research techniques, improving data workflows, and ensuring every campaign is underpinned by credible, robust, and media-ready insights.

Location: Central London
Salary: £35,000 - £45,000 Depending on experience
Working Pattern: Full Time
Work Arrangement: Hybrid Working with a minimum of 2 days per week in the London office

Here's what you'll be doing:

• Leading the research and data development process for Digital PR campaigns from concept through to delivery
• Developing robust research methodologies that generate credible and newsworthy insights
• Collaborating with PR, Creative, SEO, and Client Services teams to strengthen campaign concepts through data
• Challenging campaign briefs and research methodologies to maximise campaign impact and media coverage
• Identifying unique trends, stories, and insights hidden within complex datasets
• Sourcing, cleaning, analysing, and interpreting large datasets from a wide range of public and proprietary sources
• Exploring innovative approaches to data collection, including APIs, web scraping, automation, and AI-powered research methods
• Using Python, SQL, APIs, automation platforms, and other analytical tools to improve research efficiency and scalability
• Applying a strong understanding of news values to ensure research findings translate into compelling media stories
• Supporting the creation of campaign narratives, supporting statistics, visual assets, and media materials
• Monitoring industry trends, emerging technologies, and news agendas to identify proactive and reactive campaign opportunities
• Providing guidance and training to colleagues on data sourcing, research methodologies, and analytical best practice
• Sharing new tools, technologies, and research techniques to continuously strengthen the agency's data capabilities
• Delivering accurate, high-quality research projects within agreed deadlines

Here are the skills you'll need:

• Experience working in a data, research, insights, analytics, or data journalism role
• Strong understanding of research methodologies, statistical analysis, and data interpretation
• Proven experience sourcing, analysing, and presenting complex datasets to uncover meaningful insights
• Excellent understanding of what makes a compelling PR story and genuinely newsworthy content
• Experience using analytical tools such as Excel, Google Sheets, SQL, Python, APIs, or web scraping technologies
• Strong analytical thinking with exceptional attention to detail and a commitment to methodological accuracy
• Ability to transform technical findings into engaging and accessible narratives
• Excellent written and verbal communication skills
• Experience working collaboratively across multidisciplinary teams
• Curiosity, creativity, and a passion for discovering new data sources and innovative research techniques

Desirable:

• Experience within Digital PR, SEO, content marketing, journalism, or a creative agency environment
• Experience creating data-led campaigns that have secured high-quality media coverage
• Experience using AI tools and workflows to enhance research and campaign development
• Understanding of SEO, search behaviour, and digital content performance
• Experience presenting research findings and strategic recommendations to clients or senior stakeholders

Work Permissions
You must have the right to work in the United Kingdom. Visa sponsorship is not available at this time.

Here are the benefits of this job:

• £35,000 - £45,000 Depending on experience
  • Hybrid working with a minimum of 2 days per week in the London office
• 30 days annual leave plus Bank Holidays
• Work from anywhere policy, including the opportunity to work abroad for up to 6 months each year
• Health Cash Plan to help cover everyday healthcare costs
• Cycle to Work Scheme through salary sacrifice
• Childcare Scheme through salary sacrifice
• Three paid charity volunteer days each year
• Regular team socials and company events throughout the year
• Additional office perks and wellbeing initiatives
• A clear personal development plan tailored to your career goals
• Industry training, conferences, and continuous learning opportunities
• Mindfulness coaching and wellbeing support

Career Advantages
A career as a Data Insights Lead offers the opportunity to sit at the intersection of data, creativity, technology, and media. As organisations increasingly rely on evidence-led storytelling to earn media attention, professionals with strong research and analytical skills are in growing demand. This Data Insights Lead opportunity provides valuable experience across Digital PR, SEO, AI, and advanced analytics while allowing you to influence high-profile campaigns for leading brands. The skills and experience gained as a Data Insights Lead can open doors to future careers in insights leadership, Digital PR strategy, analytics, content marketing, data science, and wider commercial strategy roles.