Corporate Public Relations (PR) & Events Co-Ordinator

Job description

Vanrath are supporting the recruitment of a Corporate Public Relations (PR) & Events Co-ordinator for a large public sector company within the Newry area on a temporary basis.

What's in it for you?

• 36 hours per week
• Fixed term Feb 27
• Band 5 £32,597 - £36.363
• Car Parking Facilities

About your next employer
The post-holder will be a member of the Marketing, Communications & Student Recruitment Team and assist in the strategic and operational functions as and when required. They will have responsibility for the delivery of public relations campaigns across the College, development and management of all College events, maintenance and growth of relationships with secondary, grammar and special schools across the catchment area and production of key publications. They will report directly to the Senior Marketing, Communications & Student Recruitment Officer.

What you'll do
People Management
* Lead a team of Marketing Officers in the achievement of operational requirements related to:
o Public relations
o Event management
o School relationships
o Publication development

* Assist in the delivery and achievement of KPI's outlined in the College Action Plan.
* Act as the designated line manager for staff on issues including conduct and discipline, performance management, attendance management, staff appraisal, curriculum and staff development.
* Ensure that effective arrangements are in place for staff development and that performance reviews are conducted in accordance with agreed procedures.

Operational Responsibilities
* Represent the marketing team in a professional and positive manner with both internal and external stakeholders and in doing so reflect the values of the College.
* Attend meetings on a regular basis regarding College developments in relation to Marketing, Communications and Student Recruitment.
* Provide relevant, meaningful and regular analytics and evaluation reports as requested by the Senior Marketing, Communications & Student Recruitment Officer and the Head of Marketing, Communications & Student Recruitment.
* Provide management information data as appropriate.
* Assist with the conducting of market research via a variety of media. Monitor and analyse the perceptions and/or success of College promotional events and activities.
* Provide content for the College website, staff and student SharePoint sites, and internal communications mediums e.g., digital screens.
* Effectively employ new and emerging IT packages in developing and maintaining links related to role.
* Assist in content creation for delivery across the College website and digital channels.
* Provide cover for other Marketing staff as and when required and participate in activities such as:
o Photograph/video opportunities
o Advising on marketing/advertising
o Offering relevant support to staff
o Campus marketing requirements
o Recruitment and admissions activity

School Relationships
* Initiate, maintain and develop close links with all grammar, secondary and special schools, within the catchment area and with selected schools in other parts of Northern Ireland, the Republic of Ireland and with the university sector.
* Develop, maintain and nurture links with youth and other appropriate organisations throughout the catchment area.
* Represent the College at selected careers guidance sessions and conventions.
* Develop content for delivery (static and interactive) within local schools and at careers conventions.
* Develop and deliver events which nurture relationships with school teachers, principals, and DfE careers staff.
* Ensure healthy record keeping through databases of communications with stakeholders.
Event Management
* Plan and manage College events e.g., Information/Open Days, School Partnership events, Higher Education Graduation, Careers Teachers' Events, Awards Ceremonies etc.
* Produce detailed proposals for events (including timelines, venues, suppliers, legal obligations, staffing and budgets).
* Research venues, suppliers and contractors. Negotiate prices for hire and coordinate event logistics.
* Provide leadership and motivation to ensure synergy throughout the period of an event.
* Ensure successful promotion of all events.
* Provide detailed feedback and gather event statistics.

Public Relations
* Develop PR strategies and media relations campaigns.
* Build positive relationships with stakeholders, media, and the public to ensure maximum exposure.
* Collaborate with internal teams and maintain open communication with senior management.
* Organise PR events (e.g. press open days etc.).
* Be the first point of contact for all media enquiries and address inquiries from the media and other parties in a timely fashion.
* Manage PR issues.
* Research, write and distribute press releases to targeted media and evaluate outcomes.
* Prepare keynote speeches where required.
* Track media coverage and follow industry trends.
* Prepare and submit PR reports.

Publications
* Coordinate production of the prospectus, summer and winter newspapers, subject specific publications, and other key publications.
* Support the development of new content and gather and collate key information to be used within the prospectuses and other publications.
* Ensure accuracy of information within key publications through detailed proofreading and fact checking.
* Liaise with the curriculum teams, Quality Unit and Student Services managers to ensure all information reflects the current College and external requirements.
* Liaise with the Quality Unit to ensure published course information is accurate both online and in print, ensuring CMA compliance.
* Provide training, advice and support to other departments on digital publications, working closely with the Digital & Graphic Design Coordinator.
* Support with market research, activity to inform key publications, including undertaking desk-based research into competitor marketing activity and focus groups with relevant stakeholders. Make suggestions for improvements based on research outcomes.
* Support the Marketing Officers with the creation of student profiles for use within a range of printed materials, and online

About you
Essential:
Applicants must as a minimum, meet the essential eligibility criteria listed below.
Eligibility Criteria
1. A minimum of a Level 5 (or higher) qualification in Marketing, Communications, Public Relations, Event Management, or a closely related area.
2. A pass grade at GCSE Level in English or Essential Skills Level 2 in Literacy or an equivalent qualification.
3. A pass grade at GCSE Level in Mathematics or Essential Skills Level 2 in Numeracy or NICATS Access Maths Modules or an equivalent qualification.
4. A minimum of 2 years' experience in a marketing role in at least three of the following areas: o Planning and executing PR and media relations campaigns, including developing key messages, securing media coverage, and managing relationships with journalists.
o Planning, coordinating, and delivering large-scale publications from concept to final production.
o Developing and maintaining key stakeholder relationships
o Planning and successfully delivering large, multi-faceted events involving multiple stakeholders and logistics from start to finish.
o Creating and producing engaging content across digital and print channels, tailored to different audiences and platforms.
5. Experience in writing, proofreading and producing high quality communications.

Other Essential Requirement
A full current driving licence which enables you to drive in Northern Ireland, and access to a car for official business purposes. (Please refer to the General section in the application pack for further information regarding applicants with disabilities).
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To apply today contact Leanne Garrett in the strictest confidence.