Senior Salesforce Administrator

Who we are…

YOOBIC is the leading AI powered frontline employee experience platform, helping retailers and hospitality brands empower the 80% of the global workforce that operates away from a desk.

Trusted by 350+ global brands, including Home Bargains, ShopRite, Lidl, Levi’s, Ralph Lauren, Rituals, Krispy Kreme, and Pret A Manger, YOOBIC enables frontline teams to execute faster, learn smarter and deliver stronger in-store performance. Our platform brings together task management, communication, learning and AI-powered insights in one seamless solution designed specifically for deskless teams.

As of today, YOOBIC supports millions of frontline employees worldwide by helping global brands transform how their teams operate every day.

But what really sets YOOBIC apart is our people. As a fast growing global SaaS company, we offer the energy and ambition of a scale up combined with a collaborative, international culture. Our teams work cross-functionally, move quickly, and make a real impact — not just on the product we build, but on the future of frontline work.

Joining YOOBIC means being part of a company where you can grow your career, learn from talented colleagues across the world, and help shape technology used by millions of frontline workers.

To learn more about YOOBIC, visit or follow us on LinkedIn.

What we need…

We’re looking for a Senior Salesforce Administrator to own the day-to-day management, maintenance, and ongoing evolution of our Salesforce environment.

Salesforce is at the centre of our go-to-market operations, and this role will be responsible for ensuring the platform is scalable, reliable, well-governed, and aligned to the needs of our Sales, Marketing, Customer Success, and Finance teams.

You will act as the primary owner for Salesforce administration and architecture, translating business requirements into practical, scalable solutions while maintaining strong data quality, process consistency, and system usability.

Alongside Salesforce, you will also support and manage other GTM tools and systems, ensuring they are well-integrated, adopted effectively, and supporting efficient end-to-end revenue workflows.

This is an ideal role for an experienced Salesforce Administrator who is ready to take greater ownership of platform architecture, governance, automation, and cross-functional GTM systems in a fast-paced SaaS environment.

What you'll do…

Salesforce Ownership & Architecture (Core Focus)

• Own the design, structure, and ongoing evolution of our Salesforce architecture

• Configure and maintain objects, fields, page layouts, validation rules, and Flows

• Design scalable data models and processes across pipeline, renewals, and customer lifecycle

• Ensure best practices are followed to maintain data integrity and avoid technical debt

• Translate business requirements into robust, scalable Salesforce solutions

• Manage user access, roles, profiles, and permissions

GTM Systems Ownership

• Own and manage the broader GTM tech stack (e.g. HubSpot, Salesloft, Attention, intent tooling, and others)

• Ensure systems are well integrated, aligned, and support end-to-end GTM workflows

• Maintain system health, performance, and reliability

Automation, AI & Process Improvement

• Build and optimise automations across Salesforce and other tools to improve efficiency

• Identify opportunities to reduce manual work and streamline processes

• Continuously improve workflows across the revenue organisation

• Leverage AI tools to improve productivity, accelerate analysis, support documentation, and streamline operational workflows

• Identify practical opportunities to apply AI across reporting, system administration, enablement, and user support

Tool Adoption & Enablement

• Drive adoption and effective usage of systems across Sales, Marketing, and Customer Success

• Deliver training, documentation, and best practices

• Act as the primary point of contact for system-related support and queries

Data Quality & Reporting

• Ensure high standards of data accuracy and consistency across systems

• Structure systems to enable clear, reliable reporting and forecasting

• Support the creation of dashboards and reporting frameworks for revenue teams

Change Management & Tool Rollout

• Lead the rollout of new tools, features, and system changes

• Manage communication, training, and adoption across stakeholders

• Ensure smooth implementation of new processes and systems

Operational Support

• Support day-to-day operational needs across GTM teams

• Help manage incoming requests and prioritisation (e.g. ticketing/backlog)

• Partner with RevOps on broader initiatives and projects

  What you have...

Experience

• 2–5 years of experience as a Salesforce Administrator or similar in a B2B SaaS environment

• Proven experience designing, managing, and configuring Salesforce — architecture, data models, Flows, objects, validation rules, and automation

• Exposure to broader GTM tools (e.g. HubSpot, Salesloft, Gong, 6sense) is a plus

Skills

• Strong analytical thinking and attention to detail

• Ability to translate business needs into scalable solutions

• Excellent communication, stakeholder management, and problem-solving, with the ability to juggle multiple priorities

• Comfortable with Google Sheets / Excel and AI tools to boost productivity, analysis, documentation, and operational workflows

Mindset

• Ownership mentality - takes end-to-end responsibility for systems

• Proactive and solutions-oriented

• Curious and always looking to improve systems and processes

• Thrives working across teams in a fast-paced environment

• Interested in how technology, automation, and AI can drive revenue growth

Preferred Qualifications

• Salesforce Administrator certification (ADM201 or equivalent)

• Experience with Salesforce integrations and SaaS tools

• Familiarity with sales methodologies (e.g. MEDDPICC)

• Experience working in a scale-up environment

• Exposure to using AI tools to improve operational efficiency, reporting, documentation, or enablement

What we offer...

• Hybrid working (2/3 days per week in Hammersmith office)

• 33 days annual leave (including bank holidays)

• Scottish Widow Pension scheme

• Vitality medical coverage - Including primary care, hospital care and additional mental health coverage

• Simplyhealth cash plan (includes dental and vision coverage)

• Healthy Mind EAP

• Short Term and Long Term disability coverage

• Life Assurance

• Critical Illness coverage

• Enhanced parental leave

• Team events including weekly breakfast, gourmet lunches and lots of social events

• Weekly free online HIIT sessions + gym discounts

• Regular training and coaching to make you even better in your role

We are an equal opportunity employer that values diversity and inclusion. We are committed to equal employment opportunities and we want to ensure that our recruitment process is accessible to everyone. If you have a disability or additional need that requires reasonable accommodations during the process please do not hesitate to let us know. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.