Swansway Land Rover Stafford Parts Advisor Apprenticeship

Summary

As a Parts Advisor apprentice, you'll be responsible for delivering a first class customer service experience. Daily tasks include serving trade and retail customers, identifying parts to meet customer requirements, providing technical advice, and processing orders.

Wage

£16,640 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Training course

Retailer (level 2)

Hours

Monday - Friday, 08:30 - 17:30. Possibility of Saturday workings and / or shifts. Working week will be confirmed on application.

40 hours a week

Start date

Tuesday 1 September 2026

Duration

1 year 5 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

The JLR retail apprenticeship programme is geared toward training the right candidate to become a qualified Parts Advisor. But what does a Parts Advisor do? 

Parts Advisors are responsible for ordering, selling, and managing stock control on a wide range of vehicle parts and accessories.

Duties may vary from employer to employer but will typically include: 

• Advising customers on how to solve a problem with their vehicle
• Taking orders from customers both face to face and over the phone
• Maintaining an ordered stock room and finding parts from stock
• Raising invoices for parts sold
• Liaising with other members of staff
• Working alongside on-site Service Technicians to ensure they have the parts needed to complete their daily work

We are looking for an enthusiastic, hardworking individual to join our team and embark on a long term career, with excellent earning and progression opportunities once you complete your apprenticeship. 

Customers may include members of the public, service departments of retailers, and garages.  

Please note, the Parts Advisor role varies slightly by employer based upon the specific needs within the location. 

As a central point of contact for both of our internal and external customers you will need to have excellent communication skills. You should be IT literate (although full training will be provided) and be able to demonstrate attention to detail in the way you work. 

Application numbers for the JLR:

Retail apprenticeship programme are high so we're looking for you to demonstrate why you stand out from the crowd. We're not looking for the finished article; rather we want to identify those people that are ambitious and demonstrate a willingness to learn, who are excited by the prospect of working with our fantastic, technologically advanced vehicles and really engage in the recruitment process.

Key personal skills to demonstrate include: 

• A willingness to learn 
• Teamwork  
• Quality focus 
• Personal responsibility and resilience
• Problem solving

Where you'll work

Unit 1
Valley Drive
Stafford
ST16 1NZ

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

INSPIRO LEARNING LIMITED

Training course

Retailer (level 2)

What you'll learn

Course contents

• Communicate with customers to meet their requirements and encourage customer loyalty and repeat business.
• Serve customers in line with brand standards, legislation, business procedures and the values of the business.
• Provide a retail service that balances the customers’ needs with additional linked products and services.
• Use face to face or online sales techniques such as product and price comparisons to support or influence the customer in their purchasing decisions.
• Promote seasonal or local offers through in-store or online promotions.
• Identify situations that may damage business reputation in line with company policy and escalate as required.
• Maintain good merchandising to meet the needs of the business whilst ensuring safety.
• Maintain stock levels and storage conditions such as correct temperature, lighting, ventilation, packaging to meet customer demand and minimise stock loss.
• Use technology and applications to support sales and service ensuring that maintenance issues are reported.
• Support team and colleague development through buddying and/or coaching.
• Comply with regulations and legislation relevant to their role and business.
• Contribute to continuous improvement activities which focus on improving sustainability within the business.
• Handle complaints within remit or escalate as appropriate.
• Support sales across a range of promotional events throughout the calendar year.
• Communicate with customers to meet their requirements and encourage customer loyalty and repeat business.
• Serve customers in line with brand standards, legislation, business procedures and the values of the business.
• Provide a retail service that balances the customers’ needs with additional linked products and services.
• Use face to face or online sales techniques such as product and price comparisons to support or influence the customer in their purchasing decisions.
• Promote seasonal or local offers through in-store or online promotions.
• Identify situations that may damage business reputation in line with company policy and escalate as required.
• Maintain good merchandising to meet the needs of the business whilst ensuring safety.
• Maintain stock levels and storage conditions such as correct temperature, lighting, ventilation, packaging to meet customer demand and minimise stock loss.
• Use technology and applications to support sales and service ensuring that maintenance issues are reported.
• Support team and colleague development through buddying and/or coaching.
• Comply with regulations and legislation relevant to their role and business.
• Contribute to continuous improvement activities which focus on improving sustainability within the business.
• Handle complaints within remit or escalate as appropriate.
• Support sales across a range of promotional events throughout the calendar year.

Training schedule

Training will be delivered using a combination of virtual classroom remote learning and face-to-face block release weeks at our state-of-the-art training centre.

Successful applicants must be prepared to travel to the Jaguar Land Rover Academy, in Leamington Spa, to complete their apprenticeship training. All training-related costs are fully covered as part of the programme, including travel, accommodation, and meals.

In the workplace, your personal, dedicated mentor will support your continued learning as you apply the skills and knowledge you have gained through the remote sessions and at the Jaguar Land Rover Academy.

This apprenticeship combines off-the-job training with on-the-job learning, and you will be supported every step of the way. On successful completion of the 17-month programme, you will receive the following:  

• Level 2 Retailer Standard 
• JLR specific certifications  

Requirements

Essential qualifications

GCSE in:

• English (grade 9 – 3 (A – D))
• Maths (grade 9 – 3 (A – D))
• Two Other Subjects (grade 9 – 3 (A – D))

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Customer care skills
• Problem solving skills
• Presentation skills
• Administrative skills
• Number skills
• Analytical skills
• Logical
• Team working
• Creative
• Initiative
• Non judgemental
• Patience

Other requirements

The latest information on the Apprentice National Minimum Wage can be found at  

We understand the importance of diversity and inclusion. We welcome applications from all backgrounds, especially underrepresented groups such as female applicants or applicants from ethnic minorities. 

English and Maths guidance from the government changed on 11th February 2025. This employer wishes to support upskilling in both English and Maths but understands that some applicants aged 19+ may not have the advertised entry grades. These are desired but not essential for success – applications specifically for candidates aged 19+ who have achieved a grade 3/D will be reviewed on a case-by-case basis. Applicants aged 16-18 are subject to entry grades of a 4 or above or equivalent as advertised. 

The closing date for this vacancy is 6th August and interviews are expected to be held 13th August. We reserve the right to close the advert early if we receive a sufficient number of applications. We therefore advise candidates to submit their applications as early as possible to avoid disappointment. 

Please do not contact the retailer. Inspiro Learning are the main point of contact for this opportunity and carry out the full recruitment service for this employer. Approaching the retailer directly will not always help your application. 

Due to the high number of applications, we cannot provide a timescale on when you are likely to receive a response. As most of our roles are recruited for on an ongoing basis, we will contact you if you are successful at progressing to the next step. It is not possible for us to contact every applicant individually. If you have not heard back on a specific vacancy but find another opportunity that is of interest to you, we welcome an additional application.