Performance Marketing Assistant - Paid Search

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME. 

Why join us? 

Our vision - we are building the planet’s most admired and compelling brand ecosystem 

Our purpose - we are elevating the lives of the many with access to the world’s best brands and experiences 

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles: 

Own it and back yourself - Own the basics, own your role and own the result 

Think without limits - Think, think fast, think fearlessly 

Be relevant - Relevant to our people, our partners and the planet 

Are you ready to join the Fearless? 

As a Performance Marketing Assistant - Paid Search, the successful applicant will support the Performance Marketing Manager in the day-to-day execution, optimisation, and reporting of PPC campaigns across a portfolio of brands within Frasers Group.  This role is an excellent opportunity to develop hands-on experience in paid search, working across high-volume Google Ads accounts to drive revenue growth, customer acquisition, and return on ad spend (ROAS).

The Performance Marketing Assistant will play a key role in campaign delivery, reporting, and optimisation while developing your knowledge of paid search best practices in a fast-paced retail environment.

Key Responsibilities of the Performance Marketing Assistant:

• Support the setup, management, and optimisation of paid search campaigns across Google Ads.
• Assist with campaign builds, ad copy updates, and asset uploads.
• Complete daily account health checks to ensure campaigns are delivering efficiently and identify any issues.
• Support the implementation of promotional updates, seasonal campaigns, and product launches across multiple brands. 
• Monitor campaign performance and identify trends, opportunities, and potential issues.
• Assist with bid adjustments, budget pacing, and optimisation tasks to help improve campaign performance.
• Support the analysis of campaign data to identify opportunities to improve ROAS, traffic, and conversions.
• Help maintain efficient budget delivery across multiple accounts. 
• Produce weekly and monthly performance reports.
• Assist in analysing campaign performance and preparing insights for the wider team.
• Ensure reporting is accurate, up to date, and shared with relevant stakeholders.
• Support tracking validation and help maintain accurate campaign measurement.
• Assist with creating and updating ad copy, ad extensions, and campaign assets.
• Work closely with design, trading, and digital teams to ensure campaigns align with promotions, product launches, and wider marketing activity.
• Support A/B testing of ad copy and campaign variations to drive continuous improvement. 
• Keep up to date with the latest PPC trends, Google Ads features, and performance marketing best practices.
• Support the team in testing new campaign features, automation, and platform betas.
• Contribute ideas and recommendations to improve campaign performance and processes.

What Frasers Group is looking for:

• A strong interest in performance marketing and paid search, with a desire to build a career in digital marketing.
• Strong numerical and analytical skills with excellent attention to detail.
• Comfortable working with data in Excel or Google Sheets.
• Highly organised, with the ability to manage multiple tasks in a fast-paced environment.
• Strong communication skills and the ability to work collaboratively across teams.
• A proactive attitude with a willingness to learn, develop, and take on new challenges.
• A basic understanding of Google Ads is a plus.
• Experience in digital marketing, PPC, or eCommerce, including intern-level work, placements, or relevant university projects, is a plus.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues: 

Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.  

Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work. 

Fearless 1200 - Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. 

Employee Welfare 

Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free. 

Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support. 

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.