Lead Generation EMEA

About the role

We’re looking for a Lead Gen to support our sales team by generating high-quality outbound meetings within the EMEA public sector, with a particular focus on the UK.

This is a target-driven role suited to someone who thrives in a performance-focused environment. Clear objectives and measurable KPIs will be set from the outset, and progress will be closely monitored to ensure goals are consistently achieved.

This is an individual contributor role focused entirely on outbound lead generation. You’ll be responsible for auditing the market, having a deep understanding of organisational structures and building long-lasting relationships. Our approach is consultative. The people you meet won’t always be ready to buy but we’re a trusted supplier within the market and we’re proud of building relationships that result in good conversations, sharing of advice and mutual trust and respect. You’ll be responsible for researching target organisations, identifying the right people to speak to, and reaching out through a mix of channels to book well-qualified demos.

The role is Bristol-based, and while there is flexibility, you’ll be expected to be in the office at least one day per week. We’re a small, supportive sales team and we’ve found that working through outreach ideas, accounts, objections, and messaging together - in real time, in person - makes a real difference. That in-person time is about collaboration, coaching, and shared problem-solving, not presenteeism.

You won’t be closing deals, and you won’t be expected to know everything on day one. You will be expected to be thoughtful, genuinely interested, organised, and comfortable starting conversations with senior people in public sector organisations.

What you’ll be doing

• Generating leads through outbound activity only, via sprints and campaigns - messaging, product pitch, materials/collateral will be collaboratively designed and decided on in advance of each sprint.

• Researching and mapping public sector organisations across EMEA, with a focus on the UK (central government, regulators, local authorities, and local health) - all researching and mapping will be relevant to your next sprint/campaign

• Building and maintaining sprint and campaign lists

• Confidently researching organisations to identify the right teams, stakeholders and decision-makers

• Reaching out via cold email, LinkedIn, and cold calling

• Writing your own outreach messages (we don’t provide or use any scripts) so always being up to speed on the market and our product is essential. This must be done to company standards.

• Booking qualified meetings/demos

• Keeping CRM records accurate and up to date

• Working closely with the Senior Account Executive and wider sales team to continuously improve targeting, messaging, and approach

How we measure success

Success in this role is primarily about demos booked.

The target is 3 outbound demos a month. We expect that the demo target will begin in month 4 of employment. Failure to hit the target will result in performance management in month 4 & 5, and dismissal if missed for 3 consecutive months. Full training will be provided to ensure the Lead Gen is well equipped to succeed in the role. The probationary period will be 5 months.

About us

We’re a small, established SaaS company that’s been building technology for the public sector for over 20 years. Our software supports public sector organisations across EMEA, North America, and APAC, and we have team members based in all of those regions.

Delib’s mission is to:

1: Make democratic processes easier to run for governments, and;
2. Improve access to democratic processes for everyone.

It’s important for people to be involved in decisions made by democratic leadership, especially on matters affecting their lives. We want these decisions to be open, transparent and collaborative.

We do this by making engagement software for publicly accountable organisations.

Democratic engagement can be difficult to access and can put a burden of work on people and organisations, making it hard to give their views or even discouraging them from participating. Via our platforms, we want to make it easier to take part, and easier for our colleagues in public service and beyond to achieve their goals:

• Saving time and money

• Providing clear information

• Getting better response data

This all leads to better, more informed, and actionable decisions.

Our software has been tested at scale and used in many high-profile public consultations and engagement projects over the past 20 years. It’s trusted by organisations ranging from federal and central government departments to smaller regulators and local authorities.

We care about the things we do and the people we do it for, and - while we don’t take ourselves too seriously - we are very serious about the work.

Requirements

Essential :

• 1–3 years’ experience in a lead generation, BDR/SDR, sales, or similar outbound role within a B2B SaaS environment

• Comfortable with cold outreach by email, LinkedIn, and phone

• Confident researching organisations and figuring out who the right people are to speak to

• A clear, confident writer and communicator able to create their own outreach messages rather than relying on scripts

• An interest in politics, civic tech, public policy, community engagement or simply just improving the relationship between the government and its citizens will help a lot. You’ll be out there speaking to the market and our consultative approach means we need people who care about what they’re talking about.

• Confident verbal communicator, comfortable having unscripted conversations with senior stakeholders

• Someone who can explain complex ideas simply

• Strong attention to detail and good organisational skills

• Familiarity with CRM systems and other sales tools and systems

• Willingness to work from the Bristol office (at least one day per week)

• Curious and coachable

• We’re not looking for someone who wants to be a small fish in a big pond. Everyone is equally responsible for positively contributing to our culture, impact and influence both inside and outside the organisation.

Nice to have (but not essential):

• Any experience working with, selling to, or within the public sector, third sector, or health organisations

• Experience in working environments outside of large private-sector enterprises, ideally start ups and SMEs.

Experience selling to/working with the public sector, third sector, or health organisations is not required, but will be viewed very favourably.

Why join us

• Work in the Tech-for-Good space, supporting organisations that genuinely matter

• Join an established company with long-term customers and real-world impact

• Be part of an international business with a collaborative, close-knit Bristol-based sales team

• Learn closely from an experienced Senior Account Executive, the Chief Customer Officer and sales consultants

• Build a strong foundation for progression within a sales career/Delib

• Be part of a small, supportive environment where your contribution is visible and valued

Your future at Delib

There are plenty of opportunities to grow at Delib, but there isn’t a rigid progression framework or a simple ladder to climb. We’re a growing company and people here tend to shape their own path based on their strengths, interests, and the problems they choose to take ownership of.

The people who do well at Delib are typically proactive, curious, and accountable. They spot issues before they become blockers for others, take responsibility for improving things, and contribute beyond the narrow definition of their role.

For the right person, this role can be a strong foundation for broader commercial progression. Several previous Lead Gen team members have progressed into Account Executive and Senior Account Executive roles within the business.

Hiring information

Location: Bristol (Hybrid - typically at least 1 day per week in the office)
Experience: 1-3 years
Reporting to: Senior Account Executive (day-to-day) / Chief Customer Officer, EMEA
Salary: £33k-£37k

Our hiring process includes a phone interview, a face-to-face interview, and a paid in-person trial day, compensated at the Real Living Wage. After this process has been completed and if an offer of employment is made, we’d be looking for a start date as soon as possible.

Please contact us if you have any reasonable adjustment requirements.

We follow personnel security standards worldwide, equivalent to UK Baseline Personnel Security Standard and you will therefore need to satisfy basic eligibility criteria/certain conditions of employment (e.g. nationality rules/right to work); and provide appropriate documentation to verify ID, nationality, employment and/or academic history, criminal record (unspent convictions only).