Regional Sales Manager - Agricultural Machinery

Regional Sales Manager – Agricultural Machinery

Location: North of England & Midlands
Salary: £50,000 basic + commission (OTE up to £70,000)
Benefits: Company Car, Performance-Related Commission
Working Arrangement: Remote / Field-Based
Employment Type: Permanent, Full-Time
Start Date: ASAP

About the Role We are recruiting an experienced Regional Sales Manager to join a leading agricultural machinery manufacturer specialising in cultivation, tillage and seeding equipment.

This is an excellent opportunity for a commercially driven sales professional with strong technical knowledge of agricultural machinery and experience managing dealership networks.

The successful candidate will be responsible for developing and strengthening an established dealer network across the North of England and Midlands, driving regional sales performance and providing technical product expertise to dealerships and end users.

This is a sales-focused position, combining dealer relationship management, business development and technical product knowledge. The role is remote and field-based, with regular travel throughout the assigned territory.
Key Responsibilities

• Manage and develop relationships with agricultural machinery dealers across the assigned territory.
• Drive regional sales performance, working towards agreed annual sales targets.
• Develop and implement regional sales strategies to increase market share and achieve commercial objectives.
• Provide technical product knowledge and sales support across cultivation, tillage and seeding machinery.
• Support dealerships with product specifications, customer enquiries and technical sales presentations.
• Identify new business opportunities and develop long-term relationships with dealers and agricultural businesses.
• Deliver product training and technical guidance to dealership sales teams.
• Work closely with dealerships to support customer engagement, machinery sales and product demonstrations.
• Attend agricultural shows, trade exhibitions, dealer meetings and industry events.
• Monitor competitor activity, market developments and regional sales opportunities.
• Maintain accurate sales forecasts, customer records and territory development plans.
• Collaborate with internal sales, technical and product teams to ensure excellent customer service and dealer support.

Qualifications, Skills & Experience

• Proven experience in agricultural machinery sales, regional sales management or technical sales within the agricultural machinery sector.
• Strong technical knowledge of cultivation, tillage and seeding equipment.
• Experience working with agricultural machinery manufacturers, dealerships or dealer networks.
• Demonstrated ability to develop business relationships and achieve sales targets.
• Good understanding of the UK agricultural machinery market and dealership structure.
• Strong commercial awareness, negotiation skills and business development experience.
• Ability to provide technical product advice and confidently present machinery solutions to customers and dealerships.
• Excellent communication, interpersonal and relationship management skills.
• Strong organisational skills with the ability to independently manage a regional sales territory.
• Relevant qualification at NVQ Level 2, Scottish NVQ Level 2 or above, or an equivalent qualification in agricultural engineering, agricultural machinery, agricultural technology or a related discipline.
• Full UK driving licence.
• Willingness to travel regularly throughout the assigned region.

Salary & Benefits

• Basic salary of approximately £50,000 per annum.
• Performance-related commission with potential earnings of approximately £20,000 annually.
• Potential total earnings of approximately £70,000 per annum.
• Company car.
• Remote / field-based working.
• Established agricultural machinery dealer network.
• Opportunity to represent a leading agricultural machinery manufacturer.
• Long-term career development and progression opportunities.

Eligibility Requirements All applicants must hold a minimum of an NVQ Level 2, Scottish NVQ Level 2, or an equivalent qualification relevant to the role applied for. Candidates must also have the legal right to work in the UK or hold a valid visa permitting employment.
How to Apply If you have a strong background in agricultural machinery sales, excellent dealer relationship management skills and the technical knowledge to support a regional sales network, we would be interested in hearing from you.

Apply directly through our website:

For a confidential discussion or further information, please contact Talent Agri.