Demand Planner / Merchandiser - Lifestyle Apparel Brand
People Marketing client, a lifestyle apparel brand based in Poole, seeks a highly organised, commercially driven Demand Planner/Merchandiser to play a key role in optimising stock levels, forecasting demand, and maximising sales performance across multiple channels, including wholesale, concession, and direct-to-consumer (D2C).
This is a dynamic, analytical role that combines strategic planning with hands-on stock management and involves working cross-functionally with internal teams and external partners to ensure efficient inventory flow, strong product availability, and alignment with overall business objectives.
If you have fashion & textiles experience and are confident working with data to influence business outcomes and problem solving - we would love to hear from you!.
This opportunity is full-time office-based.
Demand Planner/Merchandiser - Key Responsibilities:
- Oversee seasonal forward buys across all brands, from initial range planning through to timely submission
- Analyse historical sales data and forecasts to determine optimal SKU counts in collaboration with relevant teams
- Manage in-season call-offs to maintain stock availability and maximise trading performance
- Optimise forward buying decisions using data insights and supplier flexibility
- Collaborate on drop plans that align with current trends and brand positioning
- Oversee weekly replenishment across all D2C channels and marketplaces
- Manage budgets and markdown strategies to achieve sales targets and maximise profitability
- Develop and maintain replenishment plans in partnership with Sales teams and key customers
- Regularly review stock levels and contribute to clearance strategies to optimise inventory
- Lead weekly trade meetings and manage trade reporting across all channels
- Produce regular reports on stock position, incoming deliveries, and seasonal performance
- Build and maintain strong relationships with internal teams (Customer Services, Commercial, Finance, Warehouse) and external partners (brands, forwarders)
- Ensure excellent customer service both internally and externally
- Support allocation, range planning, stock launches, forecasting, and replenishment across D2C marketplaces and online concessions
- Undertake additional tasks as required to support business needs
Demand Planner/Merchandiser - The Person:
- Degree in Fashion, Business, Merchandising, or a related field (or equivalent experience).
- Experience within fashion retail or brand environment.
- Strong analytical and numerical skills with the ability to interpret data and drive decisions
- Advanced Excel skills (including VLOOKUPs and pivot tables)
- Highly organised with the ability to manage multiple priorities and meet tight deadlines
- Excellent attention to detail
- Proactive, self-motivated, and eager to learn
- Strong communication and stakeholder management skills
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