Agave Activation Manager

YOUR OPPORTUNITY

YOUR CHALLENGE

You will be the feet-on-the-street champion for Bacardi’s Agave portfolio, focused on discovering and Activating new On-Trade opportunities in London. You  will drive the performance and growth of Patrón Tequila & Ilegal Mezcal through searching for new business and supporting the execution of existing business.

ABOUT YOU

You love the energy of the on-trade and have a real passion for Agave and cocktail culture.

Your strong communication and interpersonal skills will be key to your success in this role. You recognise the importance of relationships and work hard to build them.

Most importantly, you are entrepreneurial, driven to find new opportunities, and motivated to accelerate our agave portfolio.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Collaborate cross functionally with Sales, Wholesale, Marketing and Brand Ambassadors to bring our agave brands to life execute ‘best in class’ brand activations.
• Pro-actively scout, identify and support new on-trade opportunities for our agave portfolio across London. Responsible for generating new leads and supporting bringing our brands to life in priority outlets.
• Build strong relationships with decision-makers to understand needs, concept and consumer profile.
• Deliver on key selling metrics: brand distribution, visibility in outlet, new business, promotional and financial targets
• Work in partnership with customers, acting as business contact to deliver 360 solutions, resolving all questions/issues. 
• Monitor and evaluate promotional activities against budget, conducting ROI analysis.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Experience in Sales, Activation and Premium On-Trade / Hospitality Sector.
• Proven track record of performance and delivery
• Strong (social) networking / interpersonal and relationship building skills
• Strong analytical, planning, and time managements skills
• Well-developed communication & presentation skills
• Creative Thinking

PERSONAL QUALITIES

• You are Pro-active, Goal-oriented and Passionate about delivering results and constantly seek to improve
• You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
• You find it easy to understand the needs of others and build those into innovative solutions that delight consumers and customers and deliver bottom line results.
• You demonstrate Resilience by overcoming challenges and staying calm under pressure
• You demonstrate entrepreneurial thinking, looking for new ways to achieve better results

leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility:  You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.