Senior Sales Coordinator

Chopova Lowena is looking for an experienced, omnichannel Senior Sales Coordinator to join our close-knit team in Hoxton, London.

Reporting directly to the Directors and Brand Manager, this Sales Coordinator is key to coordinating and synchronising our sales operations across all brand touchpoints—driving e-commerce growth, coordinating wholesale account lifecycles, and monitoring performance at our London flagship store.

This role requires a commercially minded, proactive candidate with at least 2 years of experience who can balance strategic digital growth with hands-on operational coordination.

If you are a pragmatic problem solver who thrives on taking ownership in a small, dynamic team, we’d love to hear from you.

Responsibilities of the Senior Sales Coordinator

E-Commerce & Digital Strategy (Primary Focus):

• Drive Online Sales: Lead the day-to-day e-commerce strategy on Shopify, optimising user journeys, SEO, and CRO to maximise conversion rates and revenue goals.
• Digital Merchandising & Trading: Oversee the digital calendar, product uploads, promotional campaigns, exclusive drops, and site visual merchandising.
• Stock & Fulfilment Leadership: Oversee e-commerce inventory levels, stock syncs across channels, order fulfilment, and direct-to-consumer logistics.
• Analytics & Growth: Analyse digital performance metrics regularly, preparing seasonal sell-through reports and presenting strategic insights to the leadership team.

Wholesale & B2B Operations:

• Campaign Execution: Coordinate seasonal sales campaigns in Paris—managing showroom setups, appointment schedules, line sheets, order forms, and Open-to-Buy (OTB) tracking.
• Account & Buyer Management: Lead wholesale appointments, present new collections, and build strong relationships with key retail accounts globally.
• Order Lifecycle Ownership: Coordinate the full order lifecycle using Zedonk—issuing order confirmations, invoices, and packing lists while working closely with Finance on payment tracking.
• Wholesale activations: Coordinate and execute brand in-store activations and installations with our wholesale partners. This includes staff training, incentives and exclusive products.

London Store & Omnichannel Alignment:

• Retail Oversight: Monitor and analyse daily and weekly sales performance at the London store, delivering actionable insights to the Directors.
• Office Liaison: Serve as the primary lead connecting the office and retail staff to ensure seamless stock replenishment and inventory alignment across Zedonk, Shopify, and POS.
• Special Projects & Clienteling: Coordinate special retail initiatives, exclusive capsule drops, in-store events, and VIP clienteling strategies to deliver a unified brand experience online and offline.

What Chopova Lowena is looking for:

• Experience: A minimum of 2 years of experience in fashion e-commerce and wholesale operations within an omnichannel environment.
• Systems Expertise: Advanced proficiency in Shopify (and Shopify POS) alongside fashion ERP platforms (Zedonk is a plus).
• Commercial Acumen: Strong analytical capability with a track record of interpreting sell-through data to drive commercial growth.
• Leadership & Autonomy: A proactive self-starter who takes complete ownership of projects and thrives in a tight-knit team environment.
• Operations & Logistics: Exceptional organisational and logistical skills with close attention to detail under fast-paced timelines.

Application

To apply, please send your CV and cover letter.