Regional Marketing Senior Executive

The Regional Marketing Senior Executive drives the delivery of TLT's location marketing and business development priorities across Scotland and Northern Ireland. Working closely with Location Heads, Partners, fee earners and specialists across Marketing & Business Development, the role translates agreed plans into coordinated, location-specific activity that strengthens TLT's profile, supports client development and delivers measurable progress against regional objectives. The role acts as the primary day-to-day M&BD contact for the identified locations, maintaining momentum, accountability and visibility across activity, budgets, risks and outcomes.,

• Drive the delivery of agreed location activation plans for Scotland and Northern Ireland, translating regional priorities into coordinated activity with clear ownership, milestones and measurable outcomes.
• Act as the primary day-to-day marketing and business development contact for Location Heads, Partners and fee earners, building trusted relationships, clarifying requirements and coordinating the right support across M&BD.
• Deliver integrated profile-raising activity, including campaigns, thought leadership, digital and media activity, events, awards, sponsorships, memberships and strategic partnerships, ensuring each initiative is tailored to the relevant market and objective.
• Advance location-specific client development by coordinating target account activity, referral and intermediary programmes, relationship-building opportunities and pursuit support, using CRM insight and market intelligence to focus effort on priority audiences and opportunities.
• Maintain effective oversight of location plans, budgets, reporting, risks and dependencies, resolving issues within the role's authority and escalating material concerns with clear context and practical recommendations.
• Connect regional activity with firmwide, sector and campaign priorities, facilitating collaboration across locations and M&BD teams and sharing market intelligence, opportunities, success stories and effective practice.
• Evaluate the effectiveness of activity and identify improvements to planning, delivery, data quality and reporting so that investment is targeted, progress is visible and future decisions are informed by evidence.
  Substantial experience in marketing and business development within professional services or a comparable stakeholder-led environment.
• Strong project and programme coordination skills, with the ability to manage multiple workstreams, budgets, stakeholders and competing deadlines.
• Credibility and confidence when working with Partners, senior colleagues and external organisations, including the ability to influence, challenge constructively and drive agreed actions through to completion.
• Experience delivering client development, profile-raising, campaigns, events and business development initiatives against clear objectives.
• Strong written and verbal communication skills, with experience contributing to marketing materials, client communications and presentations.
• Commercial awareness and the ability to use market intelligence, CRM insight, reporting and performance measures to shape priorities and recommend action.
• A proactive, delivery-focused approach, with sound judgement, strong attention to detail and the ability to work independently while recognising when escalation is needed.
• Confidence using CRM systems, marketing technologies, reporting tools and collaborative planning platforms. Degree-level education or a relevant marketing/CIM qualification is advantageous but not essential.
  Fast paced, fast growing and forward thinking, TLT is the law firm that helps clients stay one step ahead, and we do the same for our people.
With local, national and international reach, we have over 1,800 people in offices across the UK and a network of partner firms across Europe, India and the US. Over the last few years TLT's successful growth, delivery of high-quality work and support for colleagues has been consistently recognised by The Times and at the Legal Business, The Lawyer and British Legal Awards. Our ambition is to create opportunities for what comes next for our clients, recognised as their 1st tier adviser and being valued for our values. We do this in our unique way by creating social value and a dynamic environment where our people are curious, creative and ambitious for their success. In our open and collaborative culture, we encourage everyone to be their whole self, to have a voice and to contribute to the success of TLT.
We value our employees highly and we want you to feel valued. You'll receive a competitive salary with an annual pay review. You will also have access to an extensive range of benefits via our flexible benefits scheme including 25 days holiday (which will increase to 30 days based upon length of service) and private medical insurance. At TLT we have a progressive fully flexible working approach. We empower our people to work in a place and at a time that meets their needs, those of their clients and of the wider team and firm. Part of this agile approach is a focus on hybrid working and supporting the work/life balance of our people. We're happy to talk about how flexible working can work for you and this role.