Business Development Manager Urology

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

BD is proud to be certified as a Top Employer 2026 in United Kingdom, reflecting our commitment to creating an exceptional working environment.

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Our vision for Urology and Critical Care at BD

Urology and Critical Care (UCC) is an established and trusted partner in urinary healthcare, developing complete solutions which optimize the urine drainage process in the Acute Care Hospital setting.

About The Role

We are seeking an experienced and driven Business Development Manager to join our UCC team business unit at BD. In this ICB targeted role, you will be responsible for new business development, strategic product commercialisation, and establishing centers of excellence and key opinion leader relationships. You will develop and execute commercial plans to enable successful business rollouts and drive market expansion for our innovative Urinary Management Solutions.

As the Business Development Manager, you will serve as the primary driver and delivery of our ICB strategy. You will engage with payers, clinical and decision makers across the ICB and at a middle to senior level. You will collaborate with the BD UCC Acute and Homecare sales and clinical teams as well as our ScriptEasy and CobWeb teams. With innovative products such as PureWick Female and Male catheters, a pipeline of solutions and our market leading Homecare provision and support this is a career defining moment to join one of BD’s most Advancing businesses.

You will analyse market practices and make recommendations to functional heads based on the findings to adopt the best industry practice to help develop the best value solutions within patient groups that benefit in terms of healthcare improvement in safety, quality and efficiencies.

Develop solutions to reflect the performance, go to market strategies, communication and collaboration plan with Marketing. Understand and develop risk profiling based on competitive activity and mitigation plans to maximise performance and growth.

Main Responsibilities Will Include

• Segmenting and targeting key Integrated Care Board (ICB) leadership.
• Developing the BD UMS value proposition utilizing Business Impact modelling, Real world and clinical support data and Impact modelling.
• Develop the BD ADDvantage commercial solutions portfolio and engage this with ICB leadership.
• Collaborate and draw upon the UCC team to present a muti-disciplinary value proposition.
• Be the figure head for our ScriptEasy and CobWeb direct to patient services in Homecare and develop these offerings in line with BDD ADDvantage Value propositions.
• Collaborate with BDI Strategic Business management team and BDX Strategic Account Management.
• Help set and achieve stretch targets for commercial growth.
• Maintain Commercial discipline with SFDC and be a cheerleader for commercial excellence
• Inform the business of the changing NHS landscape and how decisions across the NHS care pathways are evolving.

About You

• You will be hungry for success. A natural engager and communicator with NHS decision makers.
• Proven experience in the Continence and / or Medical Device / Homecare industry or a clinical/market development experience is crucial to the role (5+ years).
• A degree in a Life Science (or equivalent) or a strong experience in the medical device industry
• Candidate must be a strong team player with high ethics, be available for UK travel, and show a real talent for medical device commercialisation. Motivation, perseverance, and creativity are a definitive plus.
• Experienced and successful senior engagement, leadership and influencing skills for all levels of the business & continence market is preferred.
• Proficiency in I.T. tools Word/Outlook/Excel/PowerPoint/PBI/SFDC supporting insightful business analysis and reporting.
• Ability to analyse market and sales trends as they relate to the product portfolio.
• Experiencing working with ICS / ICB leaders and decision makers.
• This job requires at least 50% of mobility across the country.

Click on apply if this sounds like you!

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

To learn more about BD visit:

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Business, Business Development, Communication, New Business Development, Sales

Optional Skills

Marketing, Solutions Development

Primary Work Location

GBR Winnersh - Eskdale Road

Additional Locations

GBR Worthing

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

£59,100.00 - £90,150.00 GBP Annual