Creative Strategist

About Eucalyptus

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.

Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

• 130% YoY revenue growth and a 90% reduction in cash burn - culminating in our $1.15bn acquisition by Hims & Hers in 2026, giving us the platform to take long-term care global
• Supported over 350k patients living with obesity across our 5 markets
• Received selective NICE endorsement to provide services to the NHS
• Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.

About the role (What you'll be doing)

We’re looking for a  Creative Strategist  who’s excited by the intersection of  ideas, performance, and psychology  — someone who’s curious about what makes ads work and eager to learn how great creative is built, tested, and scaled.

You’ll support the creative strategy behind one of the  fastest-growing health brands in the world  — helping turn insights into ads that stop thumbs, spark emotion, and drive results across paid social, video, and beyond.

You’ll join a team that moves fast, tests relentlessly, and takes pride in work that doesn’t just perform — it inspires.

• Support the development of creative ad concepts for Meta, YouTube, and other channels (including TV and OOH), helping translate insights into strong creative ideas.
• Help write and refine briefs and scripts , ensuring concepts align with customer psychology and platform context.
• Review ad performance alongside senior team members , helping extract learnings and creative recommendations.
• Coordinate feedback loops with designers, editors, and media buyers to support ongoing creative iteration.
• Track learnings from past campaigns and contribute to frameworks that capture what’s working.
• Assist with weekly performance reporting , highlighting key wins, learnings, and opportunities.

About you (Who you are)

Skills & Experience

• 2–4 years’ experience in  creative strategy, performance marketing, content, or copywriting .
• A strong interest in  consumer behaviour, ad psychology, and why creative performs .
• Ability to  interpret performance data and connect it back to creative decisions.
• Experience contributing to  briefs, concepts, or scripts for paid social or video content.
• Comfortable collaborating with  designers, editors, and media teams .
• A learning mindset and comfort working in an  iterative, fast-moving environment .
• Curiosity about  culture, social platforms, and content trends .

Behaviours & Attitudes

• You thrive in ambiguity and move fast: You’re energised by the unknown, not paralysed by it. You bias toward action, adapt quickly, and focus on outcomes over process.
• You act like an owner: You take full responsibility for results, care deeply about the quality of your work, and hold yourself to a high standard—even when no one’s watching.
• You balance precision and pace: You know when to optimise for speed and when to zoom in on the details. You can switch gears fluidly depending on the problem in front of you.
• Relentlessly curious and always learning: You seek out patterns, dive into the why, and iterate fast. You're constantly testing, learning, and refining your approach.
• Bonus points: You’ve worked in healthcare, subscriptions, or other high-consideration, regulated, or trust-based consumer markets.

Why This Role Is Exciting

• You’ll get  hands-on exposure and mentorship from experienced creative strategists.
• Learn how  high-performing creative is built, tested, and scaled in a real performance environment.
• Work with smart, supportive teammates who care about the craft.
• Flexible, remote-friendly setup focused on outcomes, not busyness.

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics ( Pilot,   Kin ,  Software ) across men’s health and well-being, fertility, and skincare.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in the UK

• Be an owner – Your own stake in the business with our employee options program
• Invest in your growth – Annual development budget plus 3 days of professional development leave
• Work flexibly – Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration
• Support your well-being – Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you
• Take time off – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year
• Join a connected team – A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.