Senior Store Advisor South Shields

As a Senior Store Advisor, you’ll be a senior member of the store team, combining sales expertise, peer coaching and operational ownership to help the store succeed. You’ll lead by example, create exceptional customer experiences and support the smooth day-to-day running of the store. In smaller stores, you may also act as deputy to the Store Leader, taking ownership when they are away.

Day to day, you’ll:

• Lead by example and inspire your team to deliver outstanding sales and customer outcomes every day. 
• Build meaningful customer relationships through expert advice and tailored solutions. 
• Spot opportunities to grow performance, increase engagement and drive commercial success. 
• Coach and develop colleagues, helping them build confidence, capability and achieve their potential. 
• Resolve complex customer issues with empathy and ownership, turning challenges into positive experiences. 
• Support the leadership team in creating an inclusive, motivated and high-performing store environment. 
• Drive operational excellence by maintaining standards across compliance, process and customer.

You’ll be supported from day one. Within your first two weeks, you’ll complete a tailored 4‑day (30 hours) induction covering our products, systems, ways of working and customer experience.

Training may be delivered in person, remotely or through a blended approach, depending on location and availability, and ongoing coaching and development will support your growth beyond induction.

You’ll work as part of a close‑knit retail team where collaboration, shared success and learning from each other are part of everyday life.

Our ways of working

This is a retail role, so flexibility is important. Shifts are worked across store opening hours and may include evenings, weekends and peak trading periods. Shift patterns and working hours will be discussed as part of the recruitment process so expectations are clear from the start.

Accessible, inclusive and equitable for all

Virgin Media O₂ is an equal opportunities employer and we work hard to remove bias and barriers. We want everyone who joins us – and everyone thinking about joining us – to feel seen, heard and supported.

When you work with us, you’ll have access to our award‑winning employee network groups. These communities bring people together, champion allyship and create spaces where you can connect, learn and feel part of something bigger from day one.

Who we are

At Virgin Media O₂, we connect millions of people across the UK through broadband, mobile, TV and entertainment. Our retail teams are at the heart of our high‑street presence, helping customers understand their options and make confident choices.

By supporting customers face to face, our retail roles make a real difference in local communities, helping people stay connected to work, learning and loved ones.

We’re proud to be named one of the Financial Times Top 500 Best Employers for 2026 , recognising our commitment to creating an environment where people are trusted, developed and rewarded for their impact.

The must haves

To be successful in this role, you’ll bring:

• Proven retail sales experience and a strong track record of delivering commercial results
• Strong commercial awareness, with the ability to spot opportunities that improve sales performance and customer outcomes
• Excellent communication and interpersonal skills, with the confidence to influence, coach and support colleagues
• Strong organisation and prioritisation skills in a fast-paced retail environment
• A customer-first mindset and the confidence to take ownership, make sound decisions and resolve issues effectively
• A good understanding of retail operations, compliance standards and FCA requirements is beneficial but not essential as training is provided
• Flexibility, resilience and a positive approach to change and continuous improvement

The other stuff we are looking for

Previous experience in retail, sales or customer service is beneficial, especially if you’ve worked in target‑driven roles or environments measured by customer satisfaction. That said, what matters most is mindset. If you’re customer‑focused, passionate about technology and keen to build your skills through structured training and support, we’d love to hear from you.

What's in it for you

Our benefits are designed to support you both inside and outside of work. These include Bupa healthcare, wellbeing support, life cover, a pension and generous holiday – plus your birthday off.

You’ll also have access to:

• Electric vehicle lease and Cycle2Work schemes
• Dental insurance and neurodiversity assessments
• Discounts on broadband, TV and mobile
• The Virgin Family platform and the O₂ Priority app, offering exclusive rewards, experiences and live events at The O₂ and beyond

Next steps

If this sounds like a place where you could belong, we’d love to hear from you.

The next steps are:

• Complete our quick online appl ication and assessment
• If successful, have a conversation with one of our friendly recruiters

We’ll ask about any adjustments you might need and do our best to support you throughout the process. Applications are reviewed throughout the advert window. Any offer will be subject to background checks, including a criminal record check and, for some roles, a financial background check.

Whether you are looking for a full or part time role, we are open to discussing flexible working arrangements.

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