Growth Manager

Join the revolution in car finance 🚗💥 At Carmoola, we're changing the way people get on the road – making it faster, fairer, and entirely built around the customer. We've reimagined car finance from the ground up with a seamless digital experience that puts drivers in control. Since launch, we've raised over £540m from top-tier investors (including QED) and helped over 20,000 customers get behind the wheel. We've been named #66 in the 2026 Sifted 100, ranking the UK and Ireland's fastest-growing startups by revenue growth, for the second year running – and we're not stopping there. To take things to the next level, we're looking for a curious, numbers-obsessed and fast-learning Growth Manager to own our paid media and landing page experience end to end. If you love Meta, get a kick out of a winning A/B test, and pick up new skills faster than most people pick up a new app, read on. Your mission 🏢 You'll be the T-shaped engine of our performance team and a driving force behind our multi-channel campaigns - helping us run smarter, tighter and faster across Meta and Google, with the opportunity to expand into channels such as CRM and affiliate marketing as we grow. You'll also own the landing pages that turn clicks into happy drivers. We're looking for someone who gets energy from rolling up their sleeves: launching tests, building and launching campaigns, checking performance dashboards, spotting trends and pushing constant iteration. This isn't a "press go and report back" role. You'll own the numbers, set your own priorities, and decide what we test next. You'll work hand in hand with our creative strategist to steer the creative mix with data, and you'll report straight into our Head of Growth. We care more about how curious you are and how fast you learn than how many boxes you tick today. Never run a CRO programme? That's fine, if you can show us you pick things up quickly (and use AI to get there faster), we'll back you to master it. What you'll be doing 📈 Media buying Own Meta end to end: account structure, budgets, scaling and kill rules Be our in-house Google expert: get under the skin of the account, oversee our agency partner, and challenge their work with confidenceKeep a close eye on CPA and every step of the funnel, spotting issues early - before they become problemsTeam up with our creative strategist on creative testing, using tools like Foresight and Meta's own insights to decide what we make next and what we scaleShape our channel mix: test and launch new channels as we grow, and make the call on where the next pound works hardest🧪 Landing pages and CRO Take the keys to our landing page testing programme: plan A/B tests, read results properly, and roll out the winnersBuild a steady test roadmap across messaging, layout, offers and journeys - then keep it movingWork with product, design and data to make every click from paid media count💌 CRM Potential to get involved in CRM, linking paid media, landing pages and customer comms into one joined-up journey📊 Reporting Own our weekly performance report. You have tools like Funnel.io and Hex.tech to help youTurn the numbers into a clear story: what happened, why, and what we're doing nextDocument what we tried, what worked and what didn't, so the whole team gets smarter every weekYour first year 🗓️ First 3 months: take full ownership of Meta and our landing page testing programme. Learn the Google account inside out and start managing our agency partner.Months 3-6: run the weekly growth report your way, set the test roadmap, and push Google performance alongside the agency.Beyond 6 months: if it's the right call for the business, bring paid search fully in-house - so you own all our paid channels plus the landing pages, with budget for the tools to make it fly. Start testing new channels and get stuck into CRM.It's a role that grows as fast as you do. Deliver results and you'll shape where it goes next. Requirements About you You've got 3–5 years in performance or growth marketing, mostly in-house - at a fintech, lead-gen, DtC or consumer subscription brandYou're experienced in both Meta and Google Ads: you've managed meaningful budgets, built account structures and scaled campaigns without breaking themYou think in channel mix, not just channels and you're curious about testing new onesYou're at home with numbers. CPA, conversion rates and funnel drop-off don't scare you; they make you keen to investigate issues and come up with solutionsYou're analytical and endlessly curious. A number moving is never the end of the story - you dig into why it happened and what we should do nextYou learn fast and use AI tools every day to work smarter, test ideas and teach yourself new skillsYou're a self-starter who sets your own priorities and keeps people in the loopYou've got a nose for great creative and know how to brief and test itYou know how to utilise AI and when to question it. You’ve built tools and systems to automate workflows and help make daily decisionsBonus points if you've: Run A/B tests on landing pages (or taught yourself CRO and found a winner)Built reporting in Funnel.io, Looker Studio or similarWorked in a regulated space like lending or financial servicesIf you have launched and scaled new channelsTikTok and/or affiliate experience Dabbled in SEO or GEO (getting found in AI search)Don't tick every box? That's OK. If you learn fast, are customer obsessed and love the work, we'd still love to hear from you. Benefits Why join Carmoola? 💰 Competitive salary £60-70k, experience dependent🏝️ Holidays: 30 days annual leave, plus bank holidays and an extra day off on your birthday 🎂💼 Hybrid working: three days a week (Tue-Thu) in our London office, in the heart of beautiful Primrose Hill🩺 Private healthcare📈 Pension: 5% employer matched contribution💪 Real ownership: you'll own our paid channels and landing pages, with a clear path to grow the role as you deliver🤖 The tools to do it: budget for AI and testing tools that help you move faster✨ A culture of trust, kindness and ownership: we move fast, support each other, and enjoy the ride