About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com .
2402 - Paid Search Account Director - EMEA
Role Summary and Impact
At EssenceMediacom we want to eradicate inequity . We don't tolerate it and when we see it, we act . We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice . While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism .
Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.
Did you know that marginalised groups, including women, people of colour and people with a disability, are more likely to discount themself for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!
About Sony PlayStation
Sony Interactive Entertainment is a Global Leader in entertainment and innovation. Since the launch of the original PlayStation in 1994, PlayStation has continued to redefine how people play, delivering world-class hardware, pioneering network services, and award-winning games to a global audience.
As one of the world’s most iconic and recognisable brands, PlayStation sets the bar high. At the same time, teams operate in a collaborative and supportive environment, where curiosity, ownership and continuous improvement are encouraged. This is an opportunity to work on a globally loved brand, and contribute to impactful, differentiated and efficient Paid Search execution that keeps PlayStation at the forefront of the industry.
Intro to the Role
As a Paid Search Account Director, you will be responsible for the end-to-end coordination, delivery and continuous optimisation of PlayStation’s Paid Search activity across multiple EMEA markets.
Working closely with the Senior Account Director, you will play a key role in defining strategic direction, and translating it into flawless execution, ensuring campaigns are delivered efficiently, accurately and in line with performance targets.
Success in this role requires strong leadership, initiative, and the ability to work well within multi-market teams.
Key Responsibilities
Campaign Delivery
- Lead the day-to-day delivery of Paid Search campaigns, across Google Ads/Search Ads 360, ensuring alignment with client KPIs
- Work closely with activation teams (onshore and offshore), guiding Account Executives to ensure best-in-class and flawless execution (QAs, launch readiness, performance optimisation, budget pacing)
- Ensure adherence to platform best practices and maintain strong account hygiene.
- Develop a strong understanding of PlayStation’s business objectives, proactively identifying growth opportunities, trends, and new platform capabilities
- Deliver clear, insightful reporting and present to clients Quarterly Business Reviews, including testing frameworks and strategic recommendations
- Stay ahead of industry trends, platform evolution, and emerging technologies driving innovation across the account
Client & Partner Management
- Build and maintain strong client relationships, acting as a trusted advisor
- Communicate confidently with senior stakeholders providing clear insights and actionable recommendations
- Collaborate with internal teams and external partners to ensure alignment and effective delivery
- Monitor PlayStation’s competitive environment to shape strategic solutions
People Management
- Lead, mentor, and develop the competencies of the team, ensuring continuous upskilling
- Foster a culture of accountability, ownership, initiative, excellence in execution and high performance standards
- Oversee junior team members’ workloads, ensuring effective prioritisation and timely delivery against deadlines
Operational Excellence
- Ensure strong adherence to Paid Search best practices, internal processes and governance
- Oversee financial management, including budget pacing, forecasting and reconciliations
- Maintain high standards of accuracy, organisation, and attention to detail across all deliverables
Skills and Experience
- Experience within a similar role within an agency environment.
- Strong experience managing performance-driven campaigns, with a focus on ROAS optimisation and revenue growth
- Deep expertise in Google Ads and SA360, including campaign setup, optimisation and reporting
- Strong understanding of Search strategic and tactical applications in full-funnel digital marketing
- Proven experience across Performance Max and traditional Search campaign formats
- Experience leading/developing teams, and establishing robust ways of working
- Excellent project management, stakeholder management, and communication skills
- Comfortable managing budgets, forecasts, and performance across multiple markets
- Highly analytical, with the ability to build and leverage data visualisation/reporting into clear, actionable and commercial insights (Data Studio a plus)
- Excellent organisation and communication skills
- Naturally curious, proactive, and eager to learn
- Strong organisational skills and attention to detail
- Passionate about digital marketing, performance, and continuous improvement
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice ()for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
#LI-Promoted
Please read our Privacy Notice for more information on how we process the information you provide.
- ...the Right Thing (Act with integrity and accountability) Help People Flourish (Invest in... ...and life assurance. Giving Back – Paid charity days and sustainability initiatives... ...CHALLENGE We are hiring for a Paid Search Account Director to play a leadership role across our...SuggestedLong-term contractHybrid workingOn-siteWork from homeFlexible hours
- £22k - £28k per annumEstimated...see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 1262 - Paid Search Account Director - UK Role Summary and Impact Wavemaker positively provokes growth for clients by reshaping consumer decision-making...SuggestedHybrid workingOn-site
- £40k - £51k per annumEstimated...The Role We're looking for a Search Account Manager to lead the strategy, performance, and client relationships across a portfolio of paid search accounts. You'll combine strong platform expertise with strategic thinking to deliver measurable growth for clients while helping...SuggestedFull-timeFlexible hours
- ...Sound like a winning formula for you. Join us! The Role As the Paid Media & Performance Marketing Manager , you'll drive audience... ...Meta ads, Google Ads, Bing Ads, LinkedIn Ads and TikTok Ads accounts, driving ticket sales, venue hire revenue, ROI, CPA and ROAS across...SuggestedImmediate startFlexible hours
£35k - £45k per annum
...PPC Account Manager - Independent Agency The Job You will delegate tasks to more junior... ...to be up-to-date with developments within search advertising, and be able to recommend ways... ...in managing / activating international paid search media accounts on multiple engines....Suggested- £26k - £34k per annumEstimated...Technology service. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through... ...equally curious and creative. You have a strong command of paid search platforms, such as Google Ads and Bing Ads, and can effectively...Hybrid workingOn-siteFlexible hours
- £49k - £66k per annumEstimated...Job Title Paid Search and App Marketing Manager Who are we? IG Group is a FTSE 100 fintech operating across five continents, serving... ...fast, sustainable growth Raise the bar: Take ownership, be accountable and share feedback We believe that diversity is vital to...Full-timeHybrid workingOn-siteFlexible hours
£15,000 per month
...Role: Paid Search Manager Function: Paid Search | Google Ads | New Customer Acquisition Responsibility: Drive profitable new customer... ...incrementality. Translate client growth goals into clear account plans, budget recommendations and prioritised tests, scaling when...Full-timeHybrid workingOn-site- £39k - £51k per annumEstimated...growth in all of the markets we operate in through the execution of innovative, creative and measurable campaigns. You’ll work on paid search campaigns targeting both new and existing customers, working across both our acquisition and retention teams to drive growth across...Long-term contractFull-time
- ...join us. We invite you to read the advert below for our new Paid Search Manager position to understand the role, and explore our 7... ...shape the strategy, lead structured experimentation, stay close to account performance, all while helping to drive Huel’s next phase of...Hybrid workingOn-siteRemoteWork from homeMonday to Thursday
£45k - £50k per annum
...global expansion. The role would suit someone with strong technical Paid Search knowledge, excellent analytical skills and a genuine test-and-... ...of the day-to-day management, optimization and performance of accounts across multiple markets. Identify opportunities to scale...- £40k - £52k per annumEstimated...Microsoft Ads: Responsible for day to day operations of our Google Ads accounts, managing budgets, creating campaigns and optimising bids, ads... ...and implement recommendations to improve our rankings across Search Engines and increase our mentions/share of voice in AI platforms...Full-timeWork from home
- £37k - £49k per annumEstimated...Executiveto support the planning, execution, and optimisation of paid media activity across Google and Microsoft Ads. This is a hands-on... ...Campaign management Build, manage, and optimise paid search, Pmax, Demand Gen and Youtube campaigns across Google Ads and Microsoft...Hybrid workingOn-site
- £60k - £80k per annumEstimated...technology-enabled marketing. This role sits at the intersection of search marketing, product strategy, data science, and automation. You... ...portfolio, including Bing, Yahoo Japan, and Naver ~ Develop scalable account-structure standards, testing frameworks, and decision-making...Long-term contract
- ...and tech stack are best-in-class, and collaborate with the Account Management team to deliver value and insights to our... ...performance. Campaign Management: Hands-on management of paid social (Meta), paid search (Google Ads), and other performance channels. Cross-Functional...On-site3 days/week
- £87k - £115k per annumEstimated...performance marketing strategy across all paid channels, driving profitable customer... ...Lead the ongoing optimisation of paid search, paid social, programmatic, app marketing... ...and key platforms, ensuring they are held accountable for performance, innovation and value....Long-term contract16 hoursFull-timeHybrid workingOn-siteFlexible hours
£60k - £70k per annum
...Manage and optimise paid search, display, and social media advertising campaigns Analyse performance data and generate actionable insights for campaign improvement Collaborate with internal teams to align marketing strategies Monitor budget allocation and ensure efficient...Fixed-term contract£60k - £75k per annum
...execution-obsessed Performance Marketing Manager, with a core focus on Paid Social, to help power one of our most important growth engines.... ...helping us run smarter, tighter, and faster across Meta and Paid Search, with the opportunity to expand into channels such as CRM and...Full-timeHybrid workingOn-site£40k - £45k per annum
...growing marketing team. This role would suit a strong Senior Paid Media Executive, Senior Performance Marketing Executive or Paid Social... ...career. You’ll help shape and deliver our paid social and search strategy, with hands-on responsibility for campaign execution, optimisation...16 hoursFull-timeHybrid workingOn-siteFlexible hours- ...diverse portfolio of clients. This is a hands-on role spanning Paid Search, Paid Social , so you'll need to be confident managing... ...against agreed commercial objectives. You'll work closely with Account Directors and the wider media team, using performance data to identify...FreelanceHybrid workingImmediate start
- £42k - £56k per annumEstimated...Head of Performance Marketing, you will spearhead the performance marketing strategy for the group, encompassing but not limited to paid search, affiliate marketing and social media with overall responsibility for building and managing a customer acquisition strategy. You...Full-timeOn-site
- £53k - £71k per annumEstimatedThe Role We’re looking for a hands-on, platform-native Paid Social specialist to own and scale our acquisition engine, starting with... ...role. We want a high-output operator - someone who lives in the ad account, builds at pace, launches at scale, and constantly iterates...Full-timeHybrid workingOn-site
- £49k - £66k per annumEstimated...Electric Vehicles has accelerated quickly over the last two years, and paid media is a huge part of how we reach more drivers and grow the... ...the detail level. You'll be in Google Ads regularly, analysing search terms, adjusting budgets and bids, spotting wasted spend, testing...Full-time
£70k - £90k per annum
...communities and economies they drive. The team The Direct Acquisition team at iwoca is responsible for acquiring customers profitably across paid and organic channels. Paid Social is one of our highest-growth channels; we've validated the opportunity, proven incrementality, and...Flexible hoursNight shift£35k - £40k per annum
...Key Responsibilities: Build, manage, and optimise paid search, Pmax, Demand Gen and YouTube campaigns across Google Ads and Microsoft Ads Own day to day optimisations across keywords, bids, budgets, ad copy, and landing pages Conduct regular search query, keywords...Permanent- ...will have deep performance marketing expertise, especially using Paid Social, to deliver growth in the UK and internationally.... ...and incrementality testing Paid channels creative strategy : accountable for the Paid Channels creative strategy, working with the performance...
- £38k - £52k per annumEstimated...the planning, execution and optimisation of paid media campaigns across Google and... ...own the end-to-end management of Google (Search, Pmax, Demand Gen, YouTube) and Microsoft... ...maintaining a high bar for execution across all accounts. What we are looking for Proven hands...Full-timeHybrid workingOn-siteShift work
£30k per annum
...and client reporting. As the role progresses, you will start to manage your own smaller clients and provide coverage across our larger accounts if senior team members are away. Responsibilities: Assist in coordinating the day-to-day execution of lead generation and ABM...PermanentFull-timeApprenticeshipOn-siteRemoteMonday to Friday- £54k - £71k per annumEstimatedMarketing & Communications Director (Public Sector) Position Description At CGI, you will shape how we engage and grow within the... ...win rates, and sustainable growth. You will lead with accountability and creativity, empowering your team to deliver high-value outcomes...Long-term contractHybrid working
£40.22k - £48.06k per annum
Salary: £43,250 - £48,055 (London) or £40,222 - £44,691 (Belfast) Location: London or Belfast (hybrid, minimum one day per week in the office) Working pattern: Full time, 35 hours per week, 12-month fixed term contract About Concern Concern is a non-profit humanitarian...Full-timeFixed-term contractHybrid workingOn-siteRemote
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Paid Search Account Director. Be the first to apply!
- ppc account manager London
- ppc account director London
- ppc manager London
- ppc executive London
- ppc manager media agency London
- internal account manager p&p London
- account director media London
- public relations account director London
- client account manager digital marketing agency London
- freelance account manager London