Social Media Manager, Scotland

JOB DETAILS

JOB BAND: D

CONTRACT TYPE: Fixed-term Contract/Attachment, Full-time (6 months – Parental leave cover)

DEPARTMENT: Scotland Brand

LOCATION: Pacific Quay, Glasgow (Hybrid – 2 days per week in Glasgow)

PROPOSED SALARY RANGE: £47,000 - £55,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We’re happy to discuss flexible working. If you’d like to, please indicate your preference in the application – though there’s no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF ROLE

Lead BBC Scotland’s social media team, managing our flagship brand accounts across YouTube, TikTok, Instagram, Facebook and X. You’ll be responsible for and deliver audience-first social strategies and high-impact campaigns, using short, mid and long-form video content to drive engagement and results. Working across BBC Scotland’s diverse content portfolio, including drama, comedy, factual, entertainment, current affairs and sport, you’ll oversee the creation, scheduling and publishing of promotional content across digital platforms. Recent campaigns include Dinosaur, TRNSMT, Murder Trial and The Agency: Unfiltered. Reporting to the Head of Social & Digital, you’ll collaborate with internal teams, production partners and talent to deliver industry-leading social campaigns.

We’re looking for a highly organised, collaborative social media professional with experience leading teams and managing major brand accounts.

WHY JOIN THE TEAM

This is an exciting opportunity to lead innovation in our social strategy and work across BBC Scotland’s presence on social media with our slate including programmes such as TRNSMT, Rebus, Murder Case, Dinosaur and Only Child alongside innovative new commissions for platforms such as YouTube. You’ll work with partners across the business and be directly involved in shaping BBC Scotland’s strategy on social platforms on a day-to-day basis. We’re a creative, energetic and strategic team with audiences at the heart of everything we do. We are focused on delivering compelling campaigns for BBC content that connects with audiences in Scotland across the UK.

Your Key Responsibilities And Impact

• Responsible for day-to-day line management of team creating content for and running social accounts.
• Acting as editorial lead for our accounts, making complex editorial decisions and referring to Head of Social or Editorial Policy as required.
• Leading on social strategy that puts the audience first.
• Developing relationships across the business to drive forward new initiatives and influence strategic thinking at all levels.
• Advising on best practice and the latest advances to inform creative and publishing teams.

Essential Criteria

YOUR SKILLS AND EXPERIENCE

• Experience leading major brand accounts and managing the teams behind them - developing and delivering social media strategies, influencing the creation of content and managing communities.
• In-depth understanding of BBC Scotland, its output and purpose alongside a deep and passionate knowledge of Scottish culture.
• Extensive editorial guidelines experience and understanding of reputation management for large brand accounts, including dealing with complex editorial issues.
• Strong interpersonal skills with the ability to build relationships across teams. Able to manage self and others within a complex matrix structure with shared responsibilities.
• Ability to transform audience needs/behaviours, business requirements and platform analytics into strategic thinking.

If you can bring some of these skills and experiences, along with transferable strengths, we’d love to hear from you and encourage you to apply.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

For any general queries, please contact: ***email_hidden***

We are unable to accept applications via CV and only applications made online will be considered. Please click on the APPLY NOW button to proceed with your application.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.