Commercial Sales Executive

Role Purpose

To generate new business opportunities through proactive prospecting across local, regional and national markets.

Main areas of responsibility

• Deliver high volumes of outbound sales activity through telephone outreach, email campaigns, LinkedIn engagement, networking and direct business development.
• Identify, research and qualify prospective partners, sponsors and advertisers that align with Bolton Wanderers' commercial objectives.
• Build and maintain a robust pipeline of opportunities, ensuring all activity and sales progress are accurately recorded.
• Secure meetings with prospective clients and present the Club's commercial products, sponsorship packages and partnership opportunities.
• Lead sales of lower-value, repeatable and transactional commercial inventory, including match sponsorships, player sponsorships, business memberships, advertising and other volume sales products.
• Prepare tailored proposals, presentations and commercial documentation to support the sales process and improve conversion rates.
• Negotiate and close appropriate commercial opportunities, delivering profitable revenue growth for the Club.
• Maintain regular communication with prospects, following up proposals, overcoming objections and progressing opportunities through to completion.
• Develop strong relationships with businesses and decision-makers to create a sustainable pipeline of future sales opportunities.
• Identify opportunities to cross-sell and upsell additional commercial products and services to existing and prospective clients.
• Support the Commercial Sales Manager on larger, more complex or higher-value commercial opportunities through prospecting, research and meeting generation.
• Work closely with the Commercial Account Manager to ensure an effective handover of completed sales and a positive client onboarding experience.
• Attend Club fixtures, networking events, business forums and commercial functions to enhance visibility, generate leads and build professional relationships.
• Monitor personal sales performance against agreed activity, pipeline and revenue targets, taking ownership of achieving and exceeding objectives.
• Act as a positive ambassador for Bolton Wanderers, delivering a professional, customer-focused approach in all interactions with partners, prospects and stakeholders.
• Responsible for identifying and progressing renewal opportunities within their portfolio and supporting renewal conversations where appropriate.

General Responsibilities

• BWFC seek to ensure that all children and young people are protected and kept safe from harm while they are with staff and volunteers within Bolton Wanderers activities. Everyone at Bolton Wanderers has a safeguarding responsibility to all work colleagues, fans and any vulnerable adults and children.
• Comply fully with all data protection and confidentiality obligations, ensuring that personal, sensitive, and confidential information is handled lawfully, securely, and in accordance with UK GDPR and the Club's Data Protection and Confidentiality Policies.
• Be an ambassador of the Group, providing excellent customer service at all times whilst portraying a professional image.
• Perform other duties as required, which are considered relevant to the post and to the objectives of the Group as identified by the Commercial Sales Manager.
• Treat all colleagues as customers ensuring respectful positive outcomes across communications.
• Adhere to and abide by all BWFC policies, procedures, and guidelines especially remembering responsibilities to others under Equal Opportunities, Health and Safety, Equality and Diversity.
• This post is subject to a DBS disclosure.