Marketing Executive - Accessorize

Accessorize has an exciting opportunity for a dynamic, enthusiastic, motivated Marketing Executive to join the marketing team in London. 

The main purpose of the Marketing Executive is to support the Head of Marketing and Senior Social Manager in the development of marketing channels including (but not limited to) organic social, retail and content. Understanding how each channel can be optimised to achieve footfall, web demand, and traffic targets for the business. 

What the Marketing Executive will do:

• Own and maintain the central marketing calendar, ensuring activity across Brand, Social, PR, Influencer, Retail, Ecommerce and International teams is accurately planned, aligned and communicated. 
• Manage campaign timelines, critical paths and asset trackers, ensuring key milestones and deadlines are met. 
• Create and distribute regular marketing communications and briefing materials to retail partners and stores, ensuring teams are informed of upcoming campaigns, key trading activity, store openings and brand priorities. 
• Coordinate with stakeholders across the business to ensure marketing activity is aligned to seasonal launches, commercial priorities, and key trading moments. 
• Campaign Delivery & Stakeholder Management 
• Support the planning and execution of integrated marketing campaigns across all customer touchpoints. 
• Build strong relationships with teams across Buying, Merchandising, Design, Retail, Ecommerce and Marketing to support the successful delivery of campaigns and initiatives. 
• Take an omnichannel approach to campaign execution, ensuring a consistent customer experience across digital and retail channels. 
• Support the Senior Social, PR & Influencer Manager in communicating campaign priorities, seasonal focuses and key brand initiatives across the business. 
• Support the development and maintenance of the content plan, working closely with Social, Creative, Copywriting, and Product teams to ensure content requirements are delivered across channels. 
• Assist in the development of campaign and creative briefs, ensuring activity is customer-focused, insight-led and aligned to brand objectives. 
• Act as a brand guardian, reviewing content and marketing materials to ensure consistency with brand guidelines and tone of voice. 
• Attend campaign photoshoots and work alongside creative teams, photographers and stylists to ensure assets are delivered in line with campaign objectives and brand standards. 
• Retail Marketing 
• Partner with the VM POS Manager to ensure in-store marketing materials and retail communications support wider brand campaigns and objectives. 
• Support the delivery of local marketing initiatives in partnership with Retail and Marketing Operations teams. 
• Influencer, PR & Brand Activations 
• Work closely with the Senior Social, PR & Influencer Manager, Social team and agency partners to support influencer collaborations, campaign launches, events and brand activations. 
• Assist in the planning and execution of brand experiences and marketing activations that drive awareness and customer engagement. 
• Track and report on campaign performance, including sales impact, ROI and retail marketing effectiveness, identifying key learnings to inform future activity. 
• Monitor competitor activity, consumer trends and the wider retail, social, and influencer landscape to identify opportunities for relevant and reactive marketing initiatives. 
• Leveraging insight provided by insights and analytics that will improve channel and supplier performance. 
• Monitor the competitor landscape 
• Actively explore and provide feedback on new commercial opportunities. 

What Accessorize is looking for…

Required:

• Experience in a Brand Marketing, Marketing Executive or similar role. 
• Passionate about fashion, retail and customer trends, with a strong understanding of how marketing drives brand awareness, customer engagement, and commercial performance. 
• Highly organized with strong project management skills and the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously. 
• A proactive self-starter who takes ownership of tasks and follows them through to completion with minimal supervision. 
• Confident working independently, able to prioritize effectively and keep projects moving forward without the need for constant direction or reminders. 
• Strong attention to detail, consistently delivering accurate, high-quality work to a professional standard. 
• Demonstrates strong stakeholder management skills, proactively following up on actions, managing timelines, and keeping key stakeholders informed of progress, risks and next steps. 
• Comfortable translating discussions and meetings into clear actions, ensuring commitments are tracked and delivered against agreed deadlines. 
• Commercially aware, with the ability to interpret campaign performance and apply insights to future activity. 
• Strong visual awareness and an eye for creative execution, ensuring all activity is aligned to brand standards and customer expectations. 
• Proficient in managing campaign plans, content calendars, trackers, briefing documents, and marketing administration with a high degree of accuracy. 
• Solutions-oriented and resourceful, able to identify challenges early and take appropriate action to resolve them. 
• Collaborative and adaptable, thriving in a fast-paced environment where priorities can shift and evolve to tight deadlines.  
• Naturally curious, with a genuine interest in marketing, consumer behaviour, and emerging trends across fashion, retail, and social media. 
• Knowledge of content marketing, social, and CRM. 
• Proficient with Microsoft applications.
• Excellent communication and presentation skills at all levels. 
• A proactive team player, willing to use your own initiative and step outside of your job description if necessary. 
• A creative approach to problem solving. 

Beneficial:

• Experience in using Google Analytics.
• A degree in Business, Marketing or relevant subject.

What Accessorize offers:

• Competitive salary
• 23 days holiday with the option to purchase additional holiday through our salary sacrifice scheme
• Bonus day off each year after 6 months service
• A pension that you will automatically be enrolled in after 3 months
• Life assurance (subject to participating in the pension scheme)
• A flexible working approach
• Early payday Friday finish
• A generous staff discount with up to 50% discount on our products
• Interest-free season ticket loans
• Additional discounts such as Westfield discount, Tastecard membership, etc.